Semir Brand Clothing Agents Make Money

If anything happens, Chen Zhisheng, a 48 year old Wenzhou man, loves to run to the East Lake, or concentrate on his overlook, or sing poems to himself.

When he came to Wuhan 14 years ago, he was heavily indebted. Now, his "Semir" stores are located in three towns, and he is also the president of the Wenzhou chamber of Commerce Wuchang branch.

"He is a Confucian businessman."

Wenzhou native said.

Chen Zhisheng had been a teacher of Chinese language for 6 years, who had a good conversation and faced with the frustrations of the business world. He once wrote poetry and encouraged himself: "there are many waves in the field, and you can swim in the rough water, and have a good boat!"

He was also a "Wu Fu". He worked martial arts lessons since he was young, and he worked for 6 years. When he talked about business sentiment, he said, "42 calls for a thousand jin".

The monthly income of 10 thousand takes 5 stops for the province. In 1991, Chen Zhisheng, a martial arts instructor, received 100 yuan monthly salary in Hangzhou, and returned to Wenzhou's old home to build a tile house. He owed a lot of debts.

The disciples in Wuhan asked him to play. He asked for leave to visit Wuhan. Some of his disciples went to three or five thousand yuan, and some ten thousand yuan arrived at his last few years.

He borrowed 10 thousand yuan from his old home, and his friends helped him sell gold necklace at the door of the company, and he quickly made thousands of dollars.

At this time, many townsmen went to shopping malls to sell department stores, such as razors, batteries, calculators and so on. Business was good. Chen Zhisheng also moved.

In 1992, he entered Hankou commercial building for 20 thousand yuan.

"I was very confused at that time, I didn't know sales promotion, I had little money, I only knew how to get in and sell quickly."

In spite of more and more delivery, he persisted in his shoulder.

When he can earn 10 thousand yuan a month, he will not be willing to fight and squeeze on the bus to save 5 cents.

"When you see big bills, your eyes are green."

People describe Chen Zhisheng as a greedy person for money, too.

However, he asked for money rather than enjoyment. "I see money and I want to use it in business."

Good at borrowing 20 thousand yuan to 50 million.

Before 1996, he owed money to others every day.

"It's very thick skinned. It's borrowed from others for a long time."

In only 5 years, his turnover increased from 20 thousand yuan to 50 million.

Chen Zhisheng has only 20 thousand yuan for business in Hankou commercial building, but it can sell 30 thousand yuan a month.

In one month, ten thousand of the working capital was poor. He was very embarrassed. Later he opened up two people to borrow 5000 yuan to ensure the normal turnover.

The booming sales of this shopping mall made him see the advantages of making a department store: gross profit, no seasonality, no backlog, and business risk. He decided to take the opportunity to expand business.

It takes 50 thousand yuan to enter Hongshan shopping mall, and he has only 3 yuan in hand.

He tried to talk about the supplier's 10 thousand yuan on credit, and then went to the villager for 10 thousand.

A month later, the two shopping malls made a total of 30 thousand yuan.

He also asked someone to borrow 20 thousand yuan to enter the third business hours, the first month's profits were used for repayment, second months to earn 30 thousand yuan, and then to borrow 20 thousand, stationed in fourth business.

If this is not the case, it will always be 100 thousand yuan.

From 1992 to 1993, Chen Zhisheng came into the 10 place in one breath.

In the second years, he used the same means to diversify products and expand business from small department stores to clothing, small household appliances, leather bags and so on.

In 1997, he entered more than 20 shopping malls. At that time, he sold 50 million yuan a year in the shopping malls.

Chen Zhisheng said frankly, business is running at a high speed, which is largely due to borrowing, and the key to smoothly borrowing money lies in credibility.

"I usually pay two days earlier than the appointed time, and I will not delay it."

The tiger went down 10 stores in the year 1998, and the department store was hit hard by the supermarket industry.

Chen Zhisheng has shut down all the Department Stores business.

He turned his attention to fashion casual clothes agents.

He met Semir's chief executive in Wenzhou.

Just now, "Semir" wants to expand the Hubei market. After reviewing the Bible, Chen believes that it has great potential for development. At that time, there were few leisure brands, and only a few JEANSWEST, Giordano and other markets had little competition.

"Let's look at the project and do it boldly".

He took over the power of Semir Hubei to expand.

In 1998, the first "Semir" store opened in Wuhan.

What he plans to occupy is the busiest District in downtown Jianghan Road, Central South and Asia trade. The rent is very expensive. At that time, the cost of opening a special store needs millions of yuan.

On the one hand, he got the support from the source of the factory. He could pay a small amount of money to get a large quantity of goods, and on the other hand he would borrow money from his friends and relatives.

In this way, within one year, "Semir" went on without stopping and opened 10 stores in one breath.

"It's very important to make a quick move in business, and later we will miss the opportunity."

Chen Zhisheng concluded.