Some Experiences Of Agent Management

As a bridge linking brand and terminal business, the importance of agents is self-evident.

The success of its operation is also related to the survival or death of branding in a regional market.

So, as an agent, how to operate the market, establish and manage a good network, according to years of experience, I summed up the following points, with colleagues to discuss together.

Focus on the allocation of special person to manage the promotion of brand, to cultivate the market and brand influence in the local, we need to have patience and energy to strengthen the promotion efforts, to do well in order to have a good result, there is a difference between the operation of the brand and the flow of goods, with the idea of running volume to run the brand, the fact proved that it is not feasible.

(agents should have the ability to expand and maintain the network) training to train employees, let them learn how to manage their underwear expertise comprehensively, improve their professional and store operation skills, and treat employees in an open manner, not afraid of their stealing skills, but how they manage and pay attention to the cultivation of their abilities.

If employees are willing to start their own businesses, agents can support them in the form of initial distribution. This measure not only improves the incentive mechanism of internal management, but also improves the enthusiasm of employees.

In accordance with the preliminary cooperation between the manufacturer and the agent, the two parties should thoroughly investigate each other (reputation strength, market influence, business style, character, network and operation mode).

Cooperation can not be blindly chosen. Many facts have proved that the cooperative partnership formed without careful and prudent investigation and in the course of actual cooperation often leads to problems of cooperation and failure.

Therefore, on the basis of investigation, creating good relationship between the two sides, mutual understanding, trust, and continuous communication, understanding and emotional communication in the process of cooperation, only when the business objectives and interests of manufacturers are consistent, can the brand promotion, marketing strategy, terminal maintenance and other programs of the manufacturers be effectively implemented and implemented, so that the market can be jointly operated, so the degree of cooperation between the two parties will directly affect the success or failure of cooperation.

Focusing on tacit cooperation between manufacturers is the basis of cooperation.

But to promote good brands and make both sides profitable, agents should focus on the promotion of valuable key brands in many brands of agents. In actual operation, there are many brands in agents, and there is no obvious difference between products, such as personality, characteristics, prices, styles, etc., so that agents disperse their energy, and many brands in their hands do not push well. (agents often use brands as their "dolls" to cultivate, but "dolls" are too numerous to be taken care of.

Therefore, we should focus on the intensive cultivation of dominant brands, and promote brand promotion in order to highlight the key points and not to conflict with each other.

After supporting the development of terminal network, aiming at the fact that new customers are generally weak in selling and lack of professional knowledge, agents should direct experienced training guides to participate in the early stage operation of stores, conduct on-site guidance on the problems arising in the operation process, teach sales skills, and solve problems in a timely manner.

After helping / supporting a journey / sending the road, we still need to track the operation status of the outlets regularly. Strengthening our service level will not only increase the feelings of both sides, but also increase the survival rate of the franchised stores.

SHUTER should establish a good image in the industry circle and expand its influence in the market.

Some agents in the process of cooperation with manufacturers: arrears, fleeing, price confusion, the development of customers no standard, no clear sense of brand promotion, do not follow the rules of the game, calculating.

The credibility is bad, manufacturers change and change.

Don't look for reasons for your own business.

The product is not the road, the price is high, the support strength is not enough, is the majority agent to the manufacturer "the reflection".

Business reputation is not an intangible asset.

In fact, the most influential agents in the professional market are those who are smart minded and honest.

Advanced agents need to constantly accept new things and management ideas, and the innovation of business mode is the premise for further expansion of agents.

Specifically, making brand is to learn from the company's operation mode, such as shopping guide training, market expansion and maintenance, all agents must have their own staffing.

Whether it is management mode or image building, we must strive to maintain differences and characteristics with our competitors, and always take the lead in front of peers so as to maintain a dominant position in the competitive market.