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ESMOD Beijing 2011 Autumn Winter Fashion Release

2011/7/14 10:56:00 200

In July 8, 2011, the French ESMOD High School of fashion art (Beijing) (ESMOD, Beijing), the 2011 fashion show in Beijing 798 Art District D-PARK Central Hall perfect curtain call. A total of 68 designers went to T on 262 sets of clothing. Hong Huang, the famous fashion publisher and Marry Ma, the famous fashion designer, was invited to support the new designers in China. The top stylist, hang Yue personally built makeup; the famous show guide Wang Hongmin performed 80 excellent models with the new silk road.

Hong Huang also brought a surprise to the scene: her BNC mint, glutinous rice and onion. Design shop It will cooperate with designers for the first time in the form of signing contracts. In the end, the gift was won by Xiang Yaodong, the gold medal winner of this fashion show.

"Old time, old place, this summer, and ESMOD Beijing."

The same venues and the same heat can not stop the pace of innovation.

Chen Shujin, vice president of the textile industry association, Consul General of the French Consulate General of China Daniel BLAIZE, China Textile Industry Association Deputy Secretary General Xia Lingmin, Beijing Garment Association Chang Changqing and chairman of ESMOD International Education Group, attended nearly 600 Chinese and foreign leaders and guests. The famous fashion publisher Hong Huang and the famous fashion designer Marry Ma were invited to attend the support of China's cutting-edge designers; the top stylist, hang Yue personally built makeup; the famous show guide Wang Hongmin carried the new Silk Road near 80 excellent models; the BNC Mint glutinous rice onion China original design shop, iLOOK, Tencent women's channel, Yue Yue Aesthetics, New Silk Road model broker, 360Fashion software, D-PARK Beijing club and many other institutions gave great support to the ESMOD Beijing fashion show. China

After the fashion show, a total of outstanding graduates were awarded. works Gold and silver bronze award, best men and women design, plate making award, ESMOD gold needle award, ESMOD Seoul special prize and so on nine awards. Hong Huang, the founder of iLOOK and BNC Mint glutinous rice onion chairman, presented mysterious gifts to the gold prize winners. They signed the opportunity to invite them to BNC original design shop.

The famous designer Marry Ma and the famous fashion publisher Hong Huang attended the event {page_break}.

Satoru Nino, chairman of ESMOD International Education Group, took an exclusive interview with the media to talk about the future of Chinese design.

Mr. Zhao Hongkai, chairman of ESMOD Beijing, was interviewed.

One of the fashion shows is to explore without limits.

This year is ESMOD Paris general school set up 170th anniversary, ESMOD Beijing established 7th anniversary. This fashion show focuses on "exploration" and aims to explore the endless possibilities of the fashion world. On the basis of inheriting history, we are committed to self breakthroughs and innovations.

The stage is no longer restricted to the T shape, but appears in arc. The inspiration comes from the Greek letter "Omega", the twenty-fourth and last of the Greek alphabet. Ancient Greece is the birthplace of Western civilization. Omega is not only the end point, but also the prospect and exploration of the future. The form of the walking stage also abandons tradition. At the end of the arc stage, each group has a group of models coming out. The collision of different styles of costumes on the stage brings strong visual impact to the audience.

In fashion circles, the so-called trend of "ten years and one cycle", we have seen too many retro nostalgia, nostalgia and tribute to the masters. Hey, why not come up with something new? ESMOD young designers in Beijing focus on design innovation and divide the styles through different elements to explore the limits of costume design. At the same time, it is not divorced from reality, emphasizing the combination of creativity and market, so that each design has strong wearability. This is not only the exploration of clothing itself, but also the clothing. commodity "The respect of this essential attribute.

According to Ms. ESMOD Zora, Beijing International President, through three years of high intensity learning, every graduate has a thorough understanding of clothing design and plate making: from searching for inspiration sources, how to design through inspiration materials, how to implement the design on the effect map, to meticulous plate making process, and the precise positioning of consumer groups. Over the past three years, students have grown from one hot blooded teenager with dreams to young designers who can take the initiative in the enterprise.

After the show, Marry Ma said in an interview: ESMOD Beijing graduates gave her a big surprise. {page_break}

ESMOD Beijing International President Zora GERAULT and vice president Xie Yiwen presided over the event.

This year's fashion show, the stage presents a beautiful arc type.

Fashion show two: explore the forefront of the trend

After fashion week in the two quarter of each year, fashion colleges will organize students to analyze the trend of next season. ESMOD Beijing is no exception. In this graduation show, we also saw many popular elements close to 2011-2012 European and American autumn and winter show. This is another manifestation of the educational philosophy of ESMOD Beijing combined with the market.

Neutral style is a classic that is never outdated in designer's eyes. Men's smoking style design, large outline design, low-key and unpopular fabric selection, large area of grey and black hue - women's clothing can also be full of strength and masculine spirit. As for men's wear, fresh and colorful small broken flowers, wave points and Scotland grid patterns are also widely used, bringing funny street life with fun and vitality. In this age of male beauty, what can men not wear?

The python pattern will be an important trend in the next few quarters following the interpretation of T and PRADA in the autumn and winter. Under the scissors of ESMOD students in Beijing, the snake pattern is also Yin and Yang, which is full of changes: hard lines, exaggerated shoulder profiles, matching dark brown Python leather, creating the city's armor monster, pink green snake pattern short dress, and stacking many layers of lightweight fabrics in different parts, such as feathery and graceful, with pure wild temptation.

In this show, we also saw many different styles of printing. Among them, there is a realistic group: the Yves Saint Laurent, the fashion master, is printed on the dress in Morocco's private house. These colorful colors with rich northern African Customs make people bathe in the bright sunshine of the Mediterranean. There are also abstracts in printing: the spectral style that was designed to create visual illusions in 60s was rediscovered here. Is it ink? Water drops? Peacocks? Infinitely changing black and white flows on the fingertips of designers. {page_break}

Chen Shujin, vice president of China Textile Industry Association, Daniel BLAIZE, Consul General of France, and Hong Huang, a well-known media man, presented the gold medal winners.

Laurent CROSET, President of the French language training center of the French language training center, presented the award to Wu Cairong, the silver medal winner.

Chen Lin won the ESMOD Seoul special award {page_break} based on her works "deformed fairy tales".

Group photo winners

Fashion show three: explore dazzling makeup, beauty makeup master to create

Famous stylist hang Yue meticulously creates this fashion show makeup.

The famous fashion stylist hang Yue, who is also the ESMOD makeup director of Beijing, is the second time this year to cooperate with the Academy called "Harvard of fashion industry".

This year, in line with the theme of "exploration", the fashion make-up is bold and bold, with different colors to highlight the theme. The eyelids of female models are smeared with high purity blocks such as lake blue, grass green and peach red. They attract the visual center of gravity to the eye. In the hairstyle, the hair is turned on the reverse side and evenly coiled on the top of the head to simulate the effect of hay after being swept by the tornado. The male model is more refreshing, the hair is fixed with wax, and the ears and temples appear to be smeared with pure color oil at random.

Fashion show four: big media signing ESMOD Designer

In 2011, the ESMOD Beijing fashion show not only invited many entrepreneurs, but also gained the support of Chinese and foreign media personages, including fashion bazaar, VOGUE dress and beauty, fashion cosmopolitan, fashion L OFFCIEL, world fashion court ELLE, SURFACE, iLOOK, lady Maire Claire, TIMEOUT TIMEOUT, fashion gentleman and men's costume. {page_break}

Hong Huang, founder of iLOOK and chairman of BNC Mint glutinous rice, has been working hard to promote local designers. Since 2010, BNC Mint glutinous green onion has opened up hundreds of new Chinese designers in Beijing Sanlitun VILLAGE, including ESMOD, Beijing graduates such as Ye Qian, Kong Pei Ning and Li Meicheng. More than a year ago, it has been widely concerned by people from all walks of life.

This fashion show Hong Huang came to the scene and threw an olive branch to the ESMOD Beijing gold prize winner to provide an opportunity for BNC signing Designer: this means that the newcomer will be highly praised by China's heavyweight fashion media, and its graduation works will be sold in BNC store.

After the show, Hong Huang said: "once China was a big country in garment processing. Now it has become a big consumer of clothing. In the future, we expect China to become a big country of clothing brand and have its own brand with international reputation. It is hoped that in the future, ESMOD Beijing graduates will be able to shoulder this burden.

Getting the Chinese fashion godmother's attention is a great encouragement for young young designers.

Signing a contract with a businessman on graduation shows is a new attempt to combine teaching with employment. Although we can not expect this form to create a master for future Chinese design, business recognition and encouragement will bring a more confident future for young designers. It is reported that the excellent works of this fashion show will be exhibited in the BNC Mint glutinous rice scallion shop this autumn.

Ms. Hong Huang spoke with Mr. Daniel BLAIZE, Consul General of the French Consulate General in China.

Xiang Yaodong won the gold medal of graduation this year with his works Lu Lu, and he also got the opportunity to sign a contract with BNC.

Fashion show five: explore technology innovation, new media into fashion show

When all fashion magazines launch electronic versions, when we can buy Zara and H&M through iPhone online, Burberry will have no distance from fashion and technology.

Even if you do not arrive at the scene, you can feel the atmosphere of the scene at zero distance. This year's ESMOD Beijing fashion show has been strongly supported by Tencent women. Not only can the pictures and videos of fashion shows be seen on traditional websites, but also the most timely information will be released to fashion enthusiasts through the micro-blog platform on the day of trial installation, review, dress rehearsal and fashion show for the first time in the form of micro-blog live broadcast. By netizens.

At the same time, this fashion show is also particularly integrated with high technology, and 360Fashion software has strongly supported it. 360Fashion is a platform that utilizes the latest Web 2 and mobile technology and high-end fashion professionals to achieve brand promotion and interaction with customers. In the bottom cover or poster of student collections in 2011, viewers can find a two-dimensional code, take pictures and upload two-dimensional code through mobile phones, and then go to the 360Fashion website to download the mobile phone plug-in reported in this fashion show. The plug-in includes all the information of the fashion show, the blockbuster of each designer's work, and the way of contact. {page_break}

Miss Zhang Ming, chief foreign model of China, is wearing the show of ESMOD Beijing graduate's Anina.

Miss Anina, chief executive of 360Fashion, is a foreign model who has shot blockbusters and covers for many magazines such as L OFFICIEL and ELLE. She also acted as a model for this fashion show. She was excited to say that it was all news about all kinds of brands. This time I am glad to have opportunities to cooperate with design institutes. She was so excited to see so many creative works that the future of Chinese design should not be underestimated.

Best men's wear design and men's plate making: Jiang Shuo and Li Yingxue's "remaking space" {page_break}

Best costume design: Zou Huilin's chemical reaction

Best women's wear plate: Huang Yongjian's "concave convex"

Fashion show six: graduation review, new form, gambling, full hall.

If the graduation show is a performance report, the graduating judge will be tested by real ammunition.

A glimpse of graduation review

This review, in opposition to the tradition of colleges and universities, has arranged two layers of space in the campus as a workshop of clothing shops and designers, fully mobilizing the enthusiasm of the students, encouraging students' creative thinking, and creating a small world of their own brands. After several days of intense construction, the two tiered teaching building is refreshing. It is amazing: a custom workshop with a curtain canopy, filled with pink fabric inside the cotton, and covered with pearls on the surface, like huge coral in the dark dragon palace. There are also cool, fashionable terracotta pits No. 1006th, arranged in rows and rows according to the brand, showing a professional style. {page_break}

40 judges from eight countries, including China, the United States, France, Japan, Korea and Germany, came to the scene, including the school leaders of ESMOD Paris campus, Seoul campus, major fashion brand design directors, famous fashion show directors, fashion editors, fashion writers and so on. From ESMOD headquarters in Paris, Mr. Satoru NINO said that he highly appreciated such a form of assessment, because it can see a student's all-round ability, so the form of assessment is also the tradition of Paris general school. He is happy to see that ESMOD Beijing has achieved the same level as other branches after seven years of development. Through this review, he is also confident of the future of China's design. Young designers in China will have outstanding performance in the world fashion industry in the future.

Mr. Wang Hongmin, the famous fashion show director, attended the review and appreciated the high quality of his works.

As a member of the jury, Wang Hongmin, a famous fashion show director in China, praised the students' works. In particular, he affirmed his clear design ideas and precise customer positioning. He praised this is the essence of fashion education in the past 170 years.

In July 6th, the judges were retained on site and served as the venue for ESMOD Beijing open day for visitors from all walks of life. Miss Marry Ma, the famous Chinese fashion designer, came to the scene and intended to excavate these budding design stars.

It is reported that during the assessment period, some designers received orders for works, which is a great encouragement to students.

Fashion show seven: explore famous fashion schools, ten years of trees and hundreds of years

Louis Weedon was born in 1854; Chanel was born in 1914; Dior was founded in 1946; Prada was founded in 1913; ESMOD, founded in 1841, has a history of 170 years.

During the time of Napoleon III, there were two young people around Ou Renni's Queen: one was to carry luggage for the queen, and one was to tailor the queen. The young man carrying luggage was named Louis Widen, the tailored little tailor named Alexi Lavigne (Alexis LAVIGNE), who later became the founder of ESMOD. After the death of the fashion master who invented the model mannequin and the clothing tape, ESMOD was handed over to his daughter. After several generations of efforts, the Lavigne family developed ESMOD from a Clothing Apprenticeship workshop to one of the world's most famous clothing colleges, enjoying the reputation of "Harvard in the fashion world".

Founded in 1841, ESMOD is the oldest fashion academy in the world. In the past century, it has trained a large number of top designers and planner in the world. At present, ESMOD International Education Group has opened 22 branches in 15 countries in the world, distributed in Berlin, Beijing, Beirut, Bordeaux, Damascus, Dubai, Istanbul, Jakarta, Lyon, Moscow, Munich, Osaka, Osaka, Osaka, Lei En, Lubei, Beijing, Bordeaux, Damascus, Tunisia, etc. These schools are in sync with France and Paris. Combined with their actual conditions, they continuously draw on ESMOD's rich information and artistic creativity, fully explore the potential and creativity of students from all over the world, and cultivate a large number of world-class professionals with rich knowledge of clothing and textile, modern design skills and marketing capabilities with international standards.

ESMOD Beijing, founded in 2004, is currently the only authorized ESMOD International School in China. ESMOD Beijing aims to train outstanding local designers in China and follow the syllabus of the French headquarters. The professional teachers are selected by the Paris general school and translated by French teaching Chinese assistants. In the past seven years, ESMOD Beijing has taken a solid step in designing and developing new talent for China. {page_break}

ESMOD. Beijing graduate Li Jian Ying works

ESMOD Liu Yawei, a Beijing graduate

ESMOD Wang Xin, Beijing graduate, {page_break}

ESMOD Zhu Lingzi, a Beijing graduate