Mileno'S International Road

In October 8th, the fourth China International Footwear Expo was officially opened in International Trade Building or Cetra Building in Beijing.

At the very beginning of the China International Footwear exposition, the organizers set the high quality exhibition platform for excellent enterprises at home and abroad with the aim of "moving towards the world to enter China".

At this exhibition, a number of famous domestic brands have used the exhibition platform to plot the international market path.

This exhibition attracted not only the famous brands in China, but also the exhibitors from countries such as Italy, Spain, Portugal, Brazil and so on, and also attracted more than 100 famous brands in the world, including the United States, Spain, Mars Carlo, Denmark, ECCO, South Korea, Britain, Lssey Miyake and EEE.

The China national classics news reporter noted at the exhibition that Milian Nuo leather products Co., Ltd., founded in 1988, is one of the enterprises with clear international objectives.

The company belongs to Hongkong Shenghua Cmc Markets Asia Pacific Pty Ltd, Mileno is literally Italy fashion city "Milan" pliteration, metaphor "Milian Nuo" brand originally from Italy, the introduction of advanced European concepts and design.

Over the years, Mileno has been concentrating on the middle and old aged women's market, and has maintained her own style for many years: health, comfort and fashion. Under the situation that the footwear design is becoming more and more assimilated, the design concept remains unchanged, and sales are steadily rising.

Sticking to the brand purpose, Milian has become the first choice for middle-aged women to buy shoes in recent years.

At the same time, reporters at the exhibition, as designed for the middle and old age group Milian Nuo, also launched the MILENO LADIES brand for young women, has become a highlight of this exhibition.

Since 2007, Mileno has relied on the famous brand advantage to assess the situation and go along with the trend. The product extends to the field of young women. MILENO LADIES finally went to the market in an independent brand in the second half of 2007.

MILENO LADIES is a new brand of Milian noir, logo is pink, and light gray is the background color.

Pink reflects young people's beauty, romance and light grey background, which will brighten up and reflect the mature taste.

In the past 19 years, the company has always adhered to the best idea, whether it is product design or production process.

"Brand is not an enterprise, but a consumer. Every one of us should treat kindly, care for and care for consumers. This is the right way for brand development."

Mileno general manager Wang Zhuangxiu said.

At present, the company has a professional factory building of 14000 square meters, with 6 advanced production lines. It has a group of highly skilled shoe designers and production managers, and has introduced advanced shoe making technology and equipment in Italy.

Every step of shoe making is striving for perfection. The design starts with human body structure, body mechanics and human body dynamics, and achieves comfort and comfort. When choosing materials with high quality and good air permeability, the wear-resistant, anti-skid and shock absorbing soles are constantly innovating in style, and there are a large number of styles on the market every season.

At present, Mileno not only spreads all over the domestic cities, but also extends to Australia, Britain, Ireland and other countries and regions. Milian Nuo keeps women's health and comfort while retaining their mature and elegant fashion sense.

Its comfortable and fashionable design has won the appreciation of the middle-aged and old consumer groups and has become the signboard feature of the brand.

This is also the unique culture that Milian has formed over the years.

The concept of "healthy and comfortable" consumption advocated by Mileno has not only been recognized by middle-aged and old people, but now more and more young people are patronizing Milian.

As early as in 2004, Mileno designed the style suitable for young people to invest in the Australian market. It was warmly welcomed by the Aussie. In 2006, some of the styles were put into the domestic market and were also well received.

Because of its good brand reputation and business philosophy of honest business, in February 15, 2007, in Sydney, Mileno Australia branch was officially awarded by the Australian Olympic Committee, "the exclusive design maker of the 2008 Olympic Games Australian National ceremonial footwear".