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Men'S Online Shopping Costumes Are Lavish &Nbsp; The Average Consumption Price Exceeds Women.

2011/7/14 15:26:00 35

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Online Shopping Clothing Consumption

Every woman is a natural shopping genius.

There are two common scenes in shopping malls: women wear women shopping and women wear male shopping.

Many people would say that poor men were forced to go to the streets to swipe their bags.

But in fact, men do not like it.

Shopping

The saying is totally unfounded. Men's desire and demand for shopping are very strong.

With the continuous development of e-commerce, online shopping and electronic payment have been well known to many people, and have also stimulated the desire of men to shop.

"No buy or buy expensive!" this is a consumer declaration of online shopping boy Wang Xiao Wang.

The day before yesterday, the China digital commerce association Digital Service Center released the Research Report on China's e-commerce industry in Beijing in 2011. The report shows that the number of orders reached by male online shoppers accounts for 52.4%, while women account for 47.6%.

Male online shoppers achieve higher orders than women?

Male online shopping is rich.

Shao Yang was born on the tail of 80, and now he himself.

Management

A small restaurant.

He spent less than two years in online shopping, spending more than 80 thousand yuan on the Internet.

"I am too lazy to go to the streets, hungry to buy Group nets, clothes and shoes from the brand online shop," electronic products "directly online for overseas purchasing.

Most of the electronic products shops are not all models, but the Internet is different. They can basically be cleaned up.

Unlike most female online shoppers, Shao Yang has never paid a price and is not used to going shopping three.

"The total consumption of male consumers on Taobao online is 8 percentage points higher than that of women, and from every guest's every stroke.

consumption

In terms of unit prices, the proportion of consumption expenditure per female user to female users is roughly 1.5: 1.

A data also shows that in online shopping, women are more likely to choose to buy relatively inexpensive products many times, while men are more generous and buy expensive ones.

Su Huiyan, an analyst with AI consulting, believes that this age group is exactly 80 and 90, and is very familiar with online shopping, and they have already gone to the society and have their own jobs and have some spending power.

Online shopping does not require too much continuous spare time. Occasionally, when idle, you can search for what you like online, which is suitable for young white collar workers.

Male consumption is higher than that of women, probably because of its high unit price.

Male preference for Amoy 3C

It is understood that male users tend to purchase 3C products (computers, personal digital and household appliances), games and communication recharge cards.

The owner of a 2 crown Taobao game shop in Shanghai said: "men are usually 20 to 40 years old, and women are rarely interested. Most of them are for sale."

"In general, male consumers tend to prefer higher priced products such as digital, furniture, household appliances, sports shoes and outdoor products, while female consumers are mainly consuming small amounts of clothing, food and accessories, which leads to a total consumption of more than women and a higher volume of single paction."

Relevant personages said.

Even under the clothing classification, the average price of men's clothing is higher than that of women's clothing.

Most men do not like to go shopping and choose goods. They think they are tired and wasting time. Online shopping can satisfy their desire to go shopping.

At the same time, men's shopping habit is to buy products online after watching products, which is very fast. They don't even pay directly for the payment. Women's online shopping consumers usually sell three products, and communicate with sellers about the details and bargaining of products.