Stark Board Shoes Market &Nbsp; Brand Strategy Is Heating Up Again.
July 15th, recently known as "
Skate shoes
BAGE of the family.
Myna
"And"
Baidu
Its video website and "China's first movie portal" have reached an annual strategic cooperation agreement. BAGE (starling) will sponsor more than 90% of the variety shows from today's 2012 to 2009.
Starling (China) Co., Ltd. is China's leading manufacturer of plate shoes and the maker of industry standards. Qi Yi network is the first large-scale professional website focused on providing free and high-definition network video services. The odd variety channel is the most popular entertainment platform on the Internet.
The strategic hand of both sides means that BAGE's strategy of brand layout is heating up again.
The strategic cooperation coincides with the following: Baidu Qi Yi is the most popular entertainment platform on the Internet in China. Its content resources converge on the most popular programs in the mainland and Hong Kong and Taiwan, and capture the Zhongtian / Three Li / eight TV stations to broadcast the Taiwan variety show. At the same time, relying on the advantages of Baidu search entry to import traffic, it also attracts a large number of specific user groups, which coincides with the BAGE (starling) brand.
According to the analysis of Baidu index, the special user group of Qi Yi arts group converges the most popular male tide female. Its crowd characteristics include: balanced sex ratio, age distribution at 10-29 years old, education / student as the main occupation distribution and undergraduate / high school as the main educational background. These characteristics coincide with those of BAGE, who are concerned about young, fashionable, fashionable and pursuing individuality.
It is understood that this is BAGE (starling) following the cooperation with China's first network television PPS for many years, once again in the field of Internet marketing efforts, both sides can play their respective advantages in related fields, but also can improve the same user groups on the excellent brand integrated marketing knowledge.
BAGE (big brother) this large range of brand advertising will be launched in the comprehensive network of Qi Yi network. The advertisement will be broadcast continuously 24 hours a day. In addition, nearly 100 shows will appear in nearly 100 variety shows including the "day to day", "we will meet", "the world's great show", "Kangxi's coming" and "the movie and TV billboard" and so on.
Netizens only need to enter the names of the above columns in Baidu, and you can see the 2011 brand new advertisement launched by BAGE by the front page headline.
In view of the users of odd art variety, the strategic cooperation between BAGE and the odd art variety undoubtedly realizes the clear and direct positioning of precision marketing. This new marketing way of spreading the brand concept through entertainment video provides a multi dimensional display space for BAGE.
By this way, BAGE further consolidates the leading position in the diversified promotion of the footwear industry in China. In the current fierce market environment, it is only in an invincible position that it can only be kept out of the old.
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