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Tesco Pushes Its &Nbsp Business In China In September And Will Test Water Garments And Baby Products.

2011/7/15 11:36:00 61

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Tesco Electric Business Test Water Clothing Baby Products

In the retail industry, the British hero's "Asian hero" Shi Du Ting came to China 4 months ago.

In July 11th, the Chinese company TESCO in Tesco (Jiashan).

Green Logistics

At the center's press conference, Shi Dunting said that the size of the Chinese market is unique in the global market. "As a backward player in the Chinese market, my team is confident that it will catch up with the top two global retailers".

Prior to being president and CEO of Tesco China, Shi Dunting took charge of TESCO group's Korean market business.

WAL-MART and Carrefour, the top two retailers, lost their way from the Korean market around 2006, but the TESCO group was able to develop. In 2008, TESCO bought 36 large stores in Korea's clothing and love group (E-LandGroup) for about 13 billion yuan, occupying about 50% of the market.

However, the status quo of TESCO is not optimistic.

TESCO currently owns 97 stores, and according to the data released by China Chain Store Association, as of 2010, WAL-MART has 219 stores.

Carrefour, the second largest retailer in the world, has 182 stores.

Shi Du Ting

We have realized the embarrassment of the latecomers.

"The intensive effect of a large number of stores is very important for traditional retailers," he said.

Therefore, in 2011, TESCO will open 20 stores in the Chinese market.

Shortly after Shi Dunting arrived in China, a series of localization adjustments took place in TESCO's Chinese management team.

Su Mingrui, Lv Hongyan and other three Chinese have been promoted to executive vice presidents of the company.

Meanwhile, Peng Yanzhen, general manager of Jiashan logistics center, thinks that

Intensification

The logistics operation can reduce the logistics cost for TESCO.

Previously, TESCO has 4 logistics centers in East China, which are not conducive to intensive production in the planning of commodity storage and pportation.

Guo Geping, President of China Chain Store Association, said that self built logistics center is a way to reduce operating costs commonly used by retailers.

In addition, Shi Ting Ting tried to achieve TESCO's Transcendence of competitors through e-commerce.

Shi Dunting said that in September this year, TESCO's e-commerce platform will officially fall into place, and clothing and baby products will become the two categories of commodities that test its water.

In 2012, TESCO planned to load grocery business on e-commerce platform.

This move is the farthest in the field of e-commerce business among international traditional retailers.

WAL-MART, the world's top retailer, is still groping for e-commerce business in China. Carrefour still has no specific plans in the field of e-commerce.

Shi Dunting expressed the hope that he could make the Chinese market as good as the Korean market.

In 2010, the company's earnings showed that the growth of emerging markets including Asia, including Korea and China, accounted for 70% of the growth of its global market business.