Sports Brand Fashion &Nbsp; Kappa Hot Business Analysis

In recent years, with the domestic

It is reported that Kappa has done a lot of preparatory work before the summer promotional activities.

Not only in the variety and quantity of commodities, but also ensure the full and stable supply of goods, and strictly control the quality of goods, bringing the best shopping experience for users.

I saw on the Taobao flagship store page that 50 percent off of this season's activities were offered, and the discount rate was far greater than that of the large commercial super stores and flagship stores. The sales promotion rate was much larger than that of the similar sports brands, which directly exploded the enthusiasm of consumers.

In addition, on the basis of genuine warranty, buyers can enjoy 7 day unconditional credit guarantee, which guarantees consumers' reassuring shopping idea to a certain extent.

In addition, the mall service staff responded positively to the buyers' questions, answered each question with patience, and successfully promoted the sales promotion activities of Taobao flagship store to about 60000 orders per month, equivalent to about 2000 sales per day.

In terms of brand concept, Kappa, as a mature international famous brand, has set the right development direction from the beginning of brand creation.

That is, no matter where to fight, we always put the quality of products and services first.

In particular, since entering the Chinese market, it has always been centered on market orientation and consumer demand. On the basis of the original health campaign concept, the "fashion" elements conforming to the times have been added, so that brand building has gained a brand-new leap.

Through a few years of development, it has gained a high reputation and reputation in sports and leisure apparel, and is deeply loved by consumers.

In line with the development of online shopping wave, Kappa successfully entered in 2009.

Through the above analysis, we can see that the reason why Kappa Taobao flagship store is so popular is its high quality products, the price of the people, the meticulous service, and the hidden "fashion + sports" brand concept. These are the direct reasons for consumers to choose Kappa e-commerce for consumption.

Since the development of e-commerce, it can not be regarded as a new thing. In face of competition, only because of the change of demand, the consumers' recognition in price, brand, service and so on is the long-term way to win.

In today's Internet marketing which is full of discount and price concessions, Kappa has grasped the psychology of consumers timely, leading the sports brand market with high-quality products and services and good brand image. It is a successful case of e-commerce marketing under the offline brand mobile online.