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Help Chung Geun-Hee Shanghai Concert &Nbsp; Zhengda New Fashion Marketing Upgrade

2011/7/12 10:56:00 78

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Chung Geun-Hee Shanghai Concert Marketing Upgrade

In Shanghai in July 9th, TheCriShow, which was held by Chung Geun-hee, a popular fashion star in Asia, was remarkable.

Under the joint testimony of the Zhengda brand cheer group and more than 5000 fans of the scene, Chung Geun-hee dedicated the most fashionable music festival this summer to the peak of his 2011ASIATOUR tour.

Zhengda boosted Chung Geun-hee's Shanghai concert.

Guo Jingqing, general manager of Zhengda brand, presented Chung Geun-hee with gifts.

As a full sponsor of Chung Geun-hee's Shanghai concert, Chia Tai not only brought Chung Geun-hee together to bring the top Asian Fashion feast to mainland consumers, but also helped create a new lifestyle through multi-channel innovation.

Brand concept

Constantly upgrading, blasting, perfect interpretation of the "feelingup! Great infinity" brand proposition.

"Chung Geun-hee, an Asian pop star, complements the Chia Tai brand's new fashion lifestyle brand, while Chung Geun-hee's high popularity and talents in Asia are also linked to the pursuit of brand value in Zhengda.

Through sponsoring Chung Geun-hee's concert, Zhengda will continue to highlight the brand characteristics of the new fashion lifestyle, and continue to lay the leading position in Zhengda's new fashion life.

Zhengda brand official said.

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Zhengda boosted Chung Geun-hee's Shanghai concert.

Guo Jingqing, general manager of Zhengda brand, has a group photo with Chung Geun-hee and HS.

Continue to deduce FeelingUp by borrowing opportunities.

It is understood that Zhengda's unique fashion style of life is popular in the Chinese market.

Over the years, Zhengda has been creating an exciting new fashion life experience with the new fashion of "youth, originality, vigor and versatile". It has led a unique and relaxed life style and established the leading position in the new fashion life field.

Since the signing of Chung Geun-hee, the first film and television advertisement has been completed at the beginning of this year, and it has been appearing frequently in CCTV and local TV.

At the same time, the "feelingup! Infinity" is the new slogan of Zhengda brand. The brand connotation of Zhengda has been extended and improved in a wider range. It has grabbed the minds of more consumers for its brand positioning in the new fashion life, and has produced more and more loyal fans of Zhengda brand.

"For the new fashion lifestyle brand, the biggest test is how to make the consumers feel the unique charm of the brand through the concrete activities, and the concert is the most acceptable way of interaction for the consumers.

This concert can be said to be the perfect opportunity for Chung Geun-hee to combine the idols of youth and fashion vitality with the connotation of Zhengda brand.

Through Chung Geun-hee's hot, dynamic and passionate live performances, consumers can fully feel the brand proposition of "FeelingUp!".

Zhengda brand official said.

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Perfection and sublimation of brand marketing significance

Through the singing of Asia's super hero Chung Geun-hee, Zhengda gradually shifted the audience's pursuit of Chung Geun-hee and the pursuit of fashion to the love of Zhengda brand itself.

Zhengda believes that everyone has a desire in his heart, or pursuit of fashion, or novelty, or return to life.

Chung Geun-hee is Asia's most popular new fashion star. His words and deeds can play an exemplary role in his fans' group, and fans are willing to follow suit.

As the benchmark of new fashion life brand, Zhengda can also convey the brand spirit of Zhengda new fashion life to consumers through the Zhengda products and culture, and guide an optimistic, positive and upward outlook on life.

Therefore, we hope to give you a good attitude towards music while conveying a new attitude towards quality and fashion.

Zhengda help

Chung Geun-hee

Shanghai concert

Chung Geun-hee Shanghai concert site

In fact, music entertainment marketing is a mature one.

brand marketing

Mode, various forms of music and entertainment marketing can be found everywhere, but there are not many classic cases that truly integrate brand connotation and entertainment spirit.

On the basis of keeping classic entertainment marketing, the development of new marketing mode will be the direction of the future adjustment of Zhengda marketing innovation.

Sponsoring Chung Geun-hee's Shanghai concert is a concrete practice of Zhengda breaking through entertainment marketing and differential innovation, which is generally regarded as a new symbol of Zhengda marketing innovation.

According to interactive marketing professionals, this marketing campaign is a perfect example of cross media integration and dissemination of Chinese fashion brands.

Through the integration of the three major media resources -- TV media, Internet and mobile phone platform, Zhengda has created the first three screen integration interaction case in the industry, and realized the effective linkage between online and offline based on the LBS platform.

Industry observers believe that through the attempt of integrated marketing, the brand connotation of Zhengda "feelingup! Great infinity" has been spread and deduced in a wider range, and has further strengthened Zhengda's leading position as a new fashion life brand.

And the unique ideas and opinions of Chia Tai in brand marketing innovation undoubtedly provide new reference value and sample reference for other domestic enterprises in marketing innovation.