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    He Guozheng, Designer Of Clothing Brand: Achievements In Cross Border Fashion

    2011/7/16 10:52:00 72

    Fashion Designer Brand


     

     


    Famous in Hongkong

    Fashion Designer

    Dorian Ho


    All along, people talk about fashion, talk about design, talk about clothes, just talk about how to show themselves more beautiful.

    All of this is due to the designer's innovative and ingenious design results.

    DorianHo, a young well-known senior garment.

    brand

    The founder of the DorianHo brand, named after his English name, has long been known in the fashion industry. DorianHo and his fashion series are fashionable topics of conversation and pursuit.


    Combination of things


    Building the top of Hollywood fashion


    The integration of East and West is a trend that cannot be avoided in the field of design.

    DorianHo (He Guozheng), the top fashion designer from Hongkong, is the carrier of this multicultural beauty.

    He Guozheng was good at western style evening dress design. He went to New York fashion week as early as 2001. As a native of Hongkong, he was influenced by local culture from his childhood, and he had an indelible Eastern sentiment in his thoughts and ideas.

    Perhaps this difference makes his DorianHo brand not only a clothing brand, but also a fashion style that crosses the national boundaries.


    Making clothes is also a culture.

    He Guozheng said frankly, the brand must follow the international route, and it must reflect the artistic fashion of integration of things, and the essence needs to be taken in the process of embodiment.

    As early as 2004, this "eastmeetswest" was reflected in the D 'Orient series: highlighting the feminine line's cultivation waist and the western style hem loose design, the oriental traditional red and purple color, Qipao, embroidery, Oriental collar or cardigan and other elements.

    He Guozheng believes that there is no beauty difference between Oriental and Westerners, but the way of presenting beauty is different. Knowing this difference will make the design something different.

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    Help Guangzhou FTC


    Realize the dream of global brand


    FTC, an international garment exhibition and trading center located in the high-end international clothing brand exhibition platform, introduces independent designer brand in Guangzhou, and actively promotes the development of original design and cutting-edge technology.

    DorianHo and his brand are among them.

    He Guozheng believes that the internationalization of clothing brands needs some ideas to integrate with the international market.

    The Guangzhou clothing exhibition and Trade Center has provided such a platform for designers. As a consultant, He Guozheng said he would be very willing to share his experience with young designers and organize some designers' forums to share with others.


      


     

     


    DorianHo fashion ladies wear fashion week


    Tribal queen


    Guangzhou FTC interpretation of African Customs


    "Tribal Queen" appeared in China International Fashion Week in March 26th.

    In June 15th, at the launching ceremony of FTC, Guangzhou international fashion show trade center, He Guozheng once again carried the tribal queen to fashion African style.

    Inspired by the mysterious and magnificent landscape of Africa, He Guozheng is inspired by the Sahara desert and the style of the Arabia architecture. The strong tones give people the visual and sensory impact.

    In style, whether it is a dress dress or a cocktail dress, the design of body training highlights the curves of women, exaggerated shoulders or single shoulder continuation of the last season's popularity, and the cascading of chiffon and brocade or lace gives people a sense of elegance.


    Cross-border cooperation


    The important thing is to break through yourself.


    The word "cross-border cooperation" is not new in the fashion world. He regards cross-border cooperation as a breakthrough and an attempt. He is willing to accept something new.

    In 2009, in cooperation with ARTINI evening dress series, DorianHo skillfully integrated ARTINI's colorful and charming fashion accessories design concept into the slender outline of the evening dress and created a gorgeous, noble, elegant and charming image.

    He Guozheng and Kim to the design of gorgeous wedding jewelry series is also a new attempt.

    He Guozheng hopes to return to the domestic market and be able to cooperate with more enterprises.

    "Design can not just be confined to the field of clothing. Other industries can also try to design their own things."

    He Guozheng said that in addition to evening dress and wedding dress, the design of women's formal clothes, children's clothing is also in his plan.

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