The World's Most Valuable Brands Came Out In 2011.

Editor's note: in May 2011, Millward Brown Optimor, the world's authoritative research firm, released the sixth annual list of the 100 most powerful BrandZ brands in the world (BrandZ Top100 Most Valuable Global Brands).

It is reported that the "BrandZ global most valuable brand 100" research based on financial data, combined with brand equity consumer indicators, analysis of brand value, and to assess the world's most valuable 100 brands.

At present, the list has become one of the most recognized brand names in the world. It reflects the current global and national economic conditions, value orientation, and concerns about the profits and profits generated by these brands in the market by selling products or providing services.

In addition, according to different classifications, the list is the top ten or top twenty of every category. The following are the top ten and twenty top ranking of three categories of clothing, luxury goods and retail industry.

clothing

Low price brands with quality recognition attract some consumers.

Other consumers are coming out of the headaches of economic downturn, and their attention has gradually returned to high-quality high-end brands because of their desire for quality and value.

Because it is neither cheap nor fashionable, the mid-range clothing brand is struggling.

Young people do not have jobs and many parents lose their jobs, which controls the spending power of the most important young people and young people.

At the same time, fast fashion brands are also unwilling to lag behind.

The Spanish fast fashion brand Zara has stores in about 80 countries, and its brand value has risen by 15%, and is still booming, especially in Asia.

The brand value of H&M has risen by 7%. What is exciting is that the brand has joined hands with some famous designers to design limited edition, and even co authored clothing with a H&M blogger.

The first Chinese clothing brand in the top ten BrandZ clothing category is Metersbonwe, headquartered in Shanghai. The brand has designed and sold clothing for young people and has more than 4000 stores in China. It has obvious advantages and benefits from it.

The Japanese brand Uniqlo also ranks among the top ten with its reasonable price clothing and simple and bold operation.

Strong sales, especially in the US and China, pushed the profit of German clothing brand Hugo Boss up 82%, and entered the list.

{page_break}

Such exposure promotes Nike brand value by 10%, expanding its recognition in China and other fast-growing markets.

Although Adidas (Adidas) is the official of the world cup.

Some brands try to find the right concerns in the warmer economy, while many consumers remain cautious.

The brand value of Next brand is not increasing but not decreasing.

The ranking of the most valuable clothing brands in the world in 2011 (see B30 2011 edition of China costumes).

Highlights of the list

The consumer restores their wardrobe, but now they have a clear understanding of clothing and value. Most people spend money on brands.

Consumers concerned about working hours and environmental impacts are concerned about brand's intentions in environmental products.

It's the first Chinese clothing brand to rank in the BrandZ charts. Meanwhile, Chinese consumers have also promoted sales of many other international brands.

Expert comment

"This year, we witnessed a different thing from the past, that is, the increase of bloggers. These blogs surpass the ordinary fashion Bible and have a large number of young fans.

Because of this prevalence, H&M chose to work with a blogger and a reporter to design a series of the brand clothing.

- Ben Lukaski, a media partner.

Focus brand

The Japanese brand UNIQLO operates more than 800 Japanese stores and about more than 140 global stores.

It opened its first store in Hiroshima, Japan in 1984, and set up shop in London in 2001 to expand overseas.

UNIQLO understands the public's consumer sentiment. Consumers believe that the brand's clothing is fashionable and practical, with a wide range of color choices, good quality and moderate price.

The brand plans to expand boldly in China, Brazil and India in the next few years.

Luxury goods

Although consumers in North America and Europe still refuse to show off their colorful consumption, consumers who are able to afford most of the stores' consumption will no longer avoid shopping bags that show their financial resources.

Nowadays, there is a new ethos, which is not in favor of boasting, and encourages people to realize how to shop, whether it is buying diamonds from African mines or clothing from Asian factories.

This atmosphere affects the environment and personnel in the entire supply chain.

Focusing on the origin of a product is a deeper appreciation of its creative process.

In this world of mass production of consumer goods, the attention to personalized customization has become the ultimate luxury.

And when needed, it also provides a reasonable excuse for resolving emotions and expensive consumption.

{page_break}

Louis Vuitton

Many brands have raised their prices.

Those brands that really claim to have design leadership and customized services, use their brand tradition to advertise, and explain online and in store.

Gucci has made some parts of its storefront into small workshops so that customers can see the process of making leather bags for leather workers.

In order to attract a new generation of shoppers, LV (LouisVuitton) has launched a project that encourages young artists through publicity and financial support, and continues to evoke brand tradition in the process of maintaining relationships with followers of the brand tradition.

LV is still a luxury brand with the highest brand value, its brand value has increased by 23%.

LV broadcast its London Fashion Week show on YouTube, which means that the industry is trying to become more modern in terms of product and communication.

Bai Boli (Burberry) sends private messages to customers' mobile phones and invites them to see the London Fashion Week release show at the broccoli store.

Any clothing displayed on the T platform can be mailing in a few weeks.

Bo Li Li continued to inject vitality into the 155 year old British traditional brand, and enjoyed the two digit growth year after year in all markets.

Chanel entered e-commerce for the first time.

Accessories sell much more than clothing, because the expansion of luxury goods to the mass market will reduce the risk of the brand franchise.

Compared with the more accessible luxury brands, brands that protect their franchise, such as Chanel, Herm, s or Cartire, are better protected in the economic downturn.

Hermes launched a Chinese brand, which indicates the beginning of the luxury brand's march to the fast developing market.

At the same time, China and several other BRICs are still important markets, because some rich people are capable and ready to spend their money.

The ranking of the most valuable luxury brands in the world in 2011 (see B31 2011 edition of China costumes).

Highlights of the list

Extreme luxury has begun to return, and the price has improved. Some desirable brands are doing well.

Because some of their customers are often on the Internet, luxury brands are also active in the Internet through various means.

Fashion magazines and bloggers compete to compete for influence.

{page_break}

Expert comment

"We find that consumers are more and more capable of buying valuable things in clothing brands such as lipstick, handbag or sunglasses."

Pani Rogier, managing director of Jingli media

Focus brand

The French LVMH group has bought some shares of Hermes, which is one of the few luxury brands that are also privately owned and have a long history.

The move has increased speculation about LVMH's desire to buy the whole Hermes.

This paction will further strengthen the consolidation of luxury goods and enhance the prestige of LVMH.

The potential impact on the brand of Hermes has not been too obvious.

The Hermes family has made it clear that they want to continue to control the brand.

Retail

Marks & Spencer

No entity store Amazon has become the world's most valuable retail brand, ahead of WAL-MART, the world's largest retailer (Walmart).

Amazon's brand value has increased by 37%. This growth reflects the impact of digitalization on the shopping path. Retailers are competing to create various channels to display at different time and place.

The wider application of mobile devices makes the challenges more and more diversified.

Mobile devices can accurately locate the surrounding area, provide inventory information, attract consumers with different needs, and provide them with very competitive prices at critical moments.

Despite the revival of the economy, consumers have begun to return to physical stores, but they are still gaining information through Google search, Facebook exchange and shopping online browsing.

Knowledgeable consumers, together with the revival of the economy, affect retail brands in every way.

Struggling retailers such as Aldi and Lidl, Germany's biggest supermarket chains, have done well, but because of the fierce competition, they will not be as good as expected.

Carrefour, a French retailer, has lowered its price and opened a new, more convenient and small store in Europe.

In Britain, Tesco, the biggest retailer, did not adopt a low-cost strategy like Aldi.

Although the brand has always been in the position of global leader in value, the fluctuation of currency value has a slight impact on its real value.

Huge supermarkets struggle because consumers are pursuing prices and convenience in many products.

WAL-MART has implemented a new initiative to reestablish its price leadership, which is to alienate some of its customers in the United States and acquire a large number of customers through planned merchandise display and more orderly and efficient operation stores.

At the same time, dollar stores win customers by selling and promoting low-priced goods.

Aim at resisting the tendency to raise prices and turn to discount retailing, expand the range of food choices to increase patronage and increase the size of shopping basket.

The combination of discounted operators and Amazon's advantage has affected franchised retailers, such as BestBuy, which, though more than a year ago, followed Circuit City, the US's leading electronics retailer, to become the only state-owned electronic retailer in the US, and is struggling today.

Sales of large retail stores Costco increased.

Home retailers IKEA (Ikea) and Home Depot have benefited from the growing home market.

IKEA's brand value increased by 28%, home depot increased by 10%.

EBay has stepped out of its traditional online auction, simplifying its website and raising its brand value by 15%.

The performance of department stores is good and bad.

Martha's department store (Marks&Spencer) has an attractive performance in food, but brutal competition has made its clothing sales less optimistic.

The sales volume of Kohl s at medium price has increased.

The world's largest brands continue to expand in China and other fast developing markets.

Carrefour has integrated many of its brands.

It took WAL-MART many years to negotiate with South American retailers before finally upgrading and changing its retail standards throughout Africa.

2011 the world's most valuable retail brand ranking {page_break}

Highlights of the list

The price driven terminal market is booming, including dollar stores in the United Kingdom and family dollar stores in the US.

Luxury retailers grow and flourish because their customers are rich and can spend freely.

Expert comment

Retailers want to provide value beyond price.

They look forward to cooperating with some brands, which can bring analysis, help open up more consumers' vision, and find opportunities to jointly develop their businesses.

Xie Jin, director of retail strategy.

Focus brand

Amazon has surpassed WAL-MART because Amazon's online shopping has been reformed with the most valuable retail brand.

Amazon, founded in 1995, has become an unprecedented shopping destination.

Amazon, which is widely regarded as a gold standard, continues to increase its product range, including food.

Ralph Lauren 2011/2012 autumn winter series

Consumers gradually returned to high-end brands, which helped Ralph Lauren (Ralph Lauren) brand value rise by 18%.

Ralph Lauren continues to offer its classic models in many sub line brands, and the price range is wide.

By upgrading its flagship store in Madison street, New York, New York, the company has strengthened the brand's ambition.