Hongkong Fashion Festival: Local Products Highlight Advantages

From July 4th to July 7th, the eighteenth Hongkong fashion festival spring summer series was held in Hongkong Convention and Exhibition Center. The spring and summer series of the Hongkong fashion festival attracted 24 countries and regions, more than 1300 exhibitors, 146 buyers from 70 countries and regions, nearly 6200 buyers to participate in the exhibition procurement, and the India Pavilion became the largest exhibitor group besides the mainland of China.

The eighteenth Hongkong fashion festival spring summer series, held by the Hongkong Trade Development Council (hereinafter referred to as the Hongkong Trade Development Council), was held in Hongkong Convention and Exhibition Centre in from July 4th to 7th, and the eighth Hongkong summer gifts, household goods and Toys Fair.

This fashion festival brings together more than 1700 exhibitors. The India Pavilion is outstanding in this Hongkong Fashion Festival. The number of 106 exhibitors is the largest exhibiting group in addition to the mainland of China.

Hongkong TDC has organized 146 buyers from 70 countries and regions for the two exhibitions. Nearly 6200 buyers went to the exhibition to participate in the procurement so that exhibitors could contact more buyers in overseas markets, expand business circles and create business opportunities.

This Hongkong

Zhou Qiliang, vice president of Hongkong's TDC, said: "Hongkong.

In 2010, the total export value of clothing and accessories in Hongkong amounted to HK $186 billion 800 million.

In the first five months of 2011, the total export value was HK $67 billion 400 million, and the five main export markets were the United States, Germany, the United Kingdom, Japan and China.

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New jeans and Handbags Exhibition Area

The exhibition will be divided into different exhibition areas according to product category.

The brand Gallery, which is designed to promote the excellent brand series, is coming again. Fashion accessories show various fashion accessories, such as belts, shoes, scarves, fashion jewelry and so on.

Other products include underwear and swimsuit area, bridal gowns and evening wear area, fashion Gallery, baby and children clothing area.

During the fashion festival, the conference arranged a number of fashion shows to show the latest works of many local and Asian designers. The fashion show shows the creative design of Singapore Alleira International, the self created brand MaConsef of Macao productivity and technology pfer center, and the Firmato EspenSalberg dress produced by Indonesia exhibitor PTCrea-Con.

In the lobby of the exhibition hall, an international fashion tour is held. The fashion show of fashion brands from mainland China, Hongkong, India, Indonesia and Taiwan is shown by models.

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For the local cutting-edge platform

Hongkong is an important trading port. Once Hongkong achieved economic development by the processing industry, Hongkong will focus on developing the advantages of the trade center and building up the purchasing platform of all countries in the world. This is an important trade function of Hongkong Fashion Festival.

As Yang Qibin, chairman of the Hongkong Designers Association, said, although Hongkong is not large, its huge commercial function enables Hongkong to accommodate a large number of design talents.

To foster the cutting-edge design force and help them find the right platform is also one of the important tenets of the Hongkong Fashion Festival. For this reason, the organizers launched a number of fashion shows and exhibitions aimed at helping local cutting-edge designers during the exhibition, presenting the new design force of Hongkong with great efforts to display the works of the local new design elite.

With the fashion show and the lighting device design, the winners and finalists of the 12 two young fashion designers in Hongkong, together with the new product design team KaCaMa, show the new Hongkong design force to the global buyers.

In addition, the graduate student of the Department of textiles and clothing science, Hong Kong Polytech University and the higher diploma course in fashion design and product development of the Chinese University Hong Kong Institute of professional continuing studies held fashion shows during the exhibition.

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Diverse lectures and popular guidance

In addition to the product recommendation meeting, Hongkong Fashion Festival offers buyers and exhibitors a trend trend lecture to help both parties grasp the trend and get first-hand information in product development and design.

The four seminars organized by the organizing committee are from the international authoritative fashion forecasting agency WGSN, FashionSnoops, PeclersParis and Stylesight.

Among them, Stylesight will take the Hongkong Fashion Festival as the first stop of its GlobalLIVETour, and will be the expert of London and New York.

Zhao Guiju, editor in chief of WGSN Asia Pacific, foreshadows the trend of fashion in the future.

She pointed out that globalization has become a major market trend and that the design of clothing will integrate different cultural elements and will become the main direction of development in the future.

Through the integration of different inspirations, styles and cultural characteristics, we can create fashion that can pcend regional culture and gather local characteristics.

Hand made clothing is the best way to show it.

She added that the design details of clothes are becoming more and more important, and it is best to display different cultural characteristics through exquisite craftsmanship.

In addition, the current consumers are pursuing technology development and sustainable development to pursue higher quality of life. On the one hand, they hope that clothes can be used for a long time and become more and more aware of the innovative elements of fashion.

Zhao Guiju said that the future development of clothing will emphasize functionality and practicality, such as the use of unwashed fabrics, with special attention to the design of shoulders and neck.

Ingenuity and raw materials as the spindle design, that is, minimizing the modification of raw materials to retain their characteristics, this design will become the mainstream.

Zhao Guiju said: "the design of women's wear will be mainly based on simplicity, and the fabric should be maintained by reducing the modification of cloth. Men's clothing will pursue original feeling with accurate tailoring and contemporary design expression."

The future fashion will also be aimed at the younger generation's preferences. Apart from making use of more colors, it will also have a stronger contrast in color matching, and even display the trend of clothing among young people by piecing together different fabrics.

For example, the cloth of different colors is pieced together into a suit jacket to break the concept of traditional suit jacket.

Summer gifts, housewares and toys show

The summer gifts, household goods and Toys Fair in Hongkong, held in the spring and summer series of the fashion festival in Hongkong, provides procurement opportunities for global enterprises in the summer.

The mainland, South Korea, Taiwan and Hongkong export chambers have pavilions in the exhibition, and Nepal businesses are also exhibiting for the first time.

This year's exhibition has 10 product exhibition areas. "Zhuo Cui Gallery" has selected the original products of the advanced brand. "The Gift Gallery" is dedicated to promote the excellent products and exquisite workmanship, aiming at the needs of high-end consumer market.

The "green gifts and household products" exhibition shows diversified green products that cater to the trend of environmental protection in all parts of the world, and are welcomed by buyers.

In addition, the exhibition continues to set up "designer garden" to help buyers explore new and satisfying design concepts and services, and help manufacturers and design companies to find partners.