• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Why Luxury Goods Are So Popular?

    2011/7/16 10:53:00 63

    Luxury Goods Are Everywhere.


     
     

    Famous brands are worn by modern people.

    Gold Cloth


    The Japanese who love the best and know the top brands think that the famous brand is the gold sacred clothing worn by modern people.

    The famous Japanese fashion designer Yamamoto Teruji Yoji Yamamato even said, "brand name is armor, protect you from outside harm."

    In fact, the psychological value of a mature brand that has been working hard for many years is far more than its material value. Therefore, appreciation of famous brands can not start with intuitive feelings such as impressions and tactility. Only when you understand the story behind the brand and the stories of people who are happy with Jin and Jin, will you really realize the taste of commodities.


     


     


     




     
     

    Dior brand and

    "All kinds of manners"

    This trait is closely related.


    Let the brand speak for you.


    Behind every mature brand, there must be a brand image that can not be duplicated or replaced.

    People choose their social circles and public impressions in the process of choosing brands.

    You don't even have to speak. Everything is already expressed.

    The middle class in the United States has a so-called standard image. Successful men wear Ralph Lauren, their wives wear Dior, and lovers wear Versace. This is their unique temperament, and is not random, but after years of careful building and guidance, the brand has finally come into being.

    Take Dior as an example, when John Galliano takes over the brand, Dior's image in French women is already a bit old. John takes the role of Nicole Kidman as the prototype of the great director Kubrick's "eye opening", redefines Dior women, and through a series of taboo, bold and even erotic advertisements, successfully reverses the stereotype of people's original Dior, and makes the Dior brand closely linked to the characteristic of "all kinds of Customs".

    Versace has been playing sexy cards since its establishment. In Beijing, female workers at the senior night show bought their family's snakeskin skirts for a short time.


    Sometimes it is hard for us to imagine how much manpower and resources the brand has invested in building and maintaining its image.

    Burberry used to have a hot checker cap, but because of the favor of the British bullheaded party, Burberry, who thought it damaged the positive image of the company, immediately stopped the production of the hat.

    Chanel has fought a famous lawsuit with perfume company angel, because the latter mimics the most classic perfume No. 5: Although the two products are different in composition, but because of misleading consumers, affecting the image of the 5 perfume established over the past decades, the court finally ruled that angel company infringed, perfume had the right to image since then, and the importance of the virtual brand image has once again been proved.


    To make the goods produced represent a certain group of people. This is the only way to brand success, and also the core component of its value.

    In the past two years, Louis Vuitton has spared no effort to popularize its "core value" advertising, not selling goods, only emphasizing the idea, so that the brand can better represent its consumer groups.

    Of course, this is just one way. BV, which is famous for its low profile, is totally different from it. It has made the indelible mark of another consumer group without logo.


     


     




     
     

    Wearing Alexander McQueen is a high-profile announcement to the surrounding world that you are a fashion leader.


    Rare and secretive.

    Social pass


    Patek Philippe, the world's top watch manufacturer, has been insisting that you can't own a Patek Philippe, but just its custodian.

    The implication is that the perfect quality of Patek Philippe can last for more than a century, exceeding the life span of human beings.

    Whether they are Hermes, LV or Gucci, their leather products can basically be used for decades, and the old fashions such as Balenciaga, Lanvin and so on, are often equipped with tailoring and material.


    More than that.

    More often than not, top brands are social passes that lead to secret circles.

    Celebrities and celebrities have played a part in this, such as Marilyn Monro saying that she doesn't wear anything "except a little Chanel 5 perfume," Audrey Hepburn's Chanel classic black dress and Tiffany jewellery in the movie, and the Givenchy that first lady Jie Kui Lynn Kennedy frequently wears (now Mrs. Obama and Jason Wu).


    On the other hand, the force comes from the commodity itself: the high price is the first threshold, and the taste and courage are second.

    In recent years, fashion from YSL's dress dress, Balmain leather jacket to Alexander McQueen's high heeled shoes is the first to wear them. It's a high-profile announcement to you around the world that you are a fashionable leader, a fashion designer, which is enough to let you sweep any top social place.


    Scarcity is still an indispensable element.

    Scarcity leads people to yearn for illusion, to create desire.

    Tom Ford, the American designer, was the first thing he did when the old luxury goods group Gucci was in danger.

    It is to recover more than 2000 trademark rights that the company sold before, because he himself knows no more, no one will worship the cheap goods on the streets, and Gucci must be more reserved if he wants to return to the ranks of luxury goods.

    It is hard to imagine that a normal company in any industry will do so if we reduce production and raise the selling price and turn out a large number of demand consumers. However, for fashion and luxury goods industry, only in this way can they taste more flavors of their products.


     

    • Related reading

    The Trend Of Market Segmentation Of Clothing E-Commerce

    Instant news
    |
    2011/7/15 11:40:00
    39

    Clothing Bosses Exposed The Industry: "Sheep'S Wool" Is Fine Wool, Not Cashmere.

    Instant news
    |
    2011/7/15 10:23:00
    36

    Why Are Domestic Products Keen To Take "Foreign Names"?

    Instant news
    |
    2011/7/15 8:46:00
    42

    外貿制造企業遭遇尷尬

    Instant news
    |
    2011/7/15 8:36:00
    52

    Online Shopping "Special Inspection" Is Not Reliable.

    Instant news
    |
    2011/7/14 15:52:00
    28
    Read the next article

    "3D Interactive Virtual Fitting Room" Appeared In Hangzhou

    In July 13th, an experiencer was experiencing the joy of virtual fitting in front of the big screen. On the same day, a company in Hangzhou released a product called 3D interactive virtual fitting room. Customers can wear the 3D versions of various styles of clothing on their own as long as they stand in front of a specially designed large screen.

    主站蜘蛛池模板: avtt2015天堂网| 97久久精品无码一区二区| 国产乱子精品免费视观看片| 日本一卡2卡3卡4卡无卡免费| 国产大学生系列| 一个人看的www片免费| 欧美人与动另类在线| 国产A级三级三级三级| 91精品国产91久久久久青草| 欧美国产亚洲精品高清不卡| 国产一区二区三区亚洲综合 | 国产制服丝袜在线观看| 中文毛片无遮挡高清免费| 污视频网站在线观看免费| 国产午夜无码片在线观看影院| a级毛片高清免费视频就| 日韩不卡在线播放| 亚洲视频免费在线观看| 贵妇的变态yin乱| 成人a毛片视频免费看| 免费成人激情视频| 91se在线视频| 扒开末成年粉嫩的小缝视频| 免费在线视频a| 麻豆一区二区99久久久久 | 国产 欧洲韩国野花视频| 69堂在线观看| 日韩在线高清视频| 亚洲综合色丁香婷婷六月图片| 韩国福利影视一区二区三区| 国模吧双双大尺度炮交gogo| 中文字幕第六页| 欧美不卡一区二区三区| 免费大片av手机看片| 青青青青久在线观看视频| 国产色综合天天综合网| 中文字幕25页| 欧美黑人巨大xxxxxxxx| 又黄又爽又色的视频| 久热中文字幕在线精品免费| 天堂/在线中文在线资源官网|