Liu Chuanzhi: Bringing Lenovo Back To The Top 500 In The World

On the evening of July 7th, Fortune 500 released the world's top 500 in 2011. association The group took the 449th place again, and last year ranked 500 in 2008, 3 years ago.

Many examples have fully proved that because of the strength of the melting pot and the advantages of their strength, the soldiers often come back to the fore in the fierce competition of the society, because they are soldiers who are trained in the sunrise in the dawn of the barracks. A high degree of organizational discipline, iron willpower, the spirit of never giving up and the courage to go forward and take the initiative are the characteristics of their bodies. Nowadays, they are in the sea of business, experiencing great storms and floating ups and downs, becoming gold sparkling gold after the ebb tide.

It is easy to see that one of the characteristics of contemporary military entrepreneurs is that they are tough and calm. This is also boosted their driving force in the turbulent business war.

From 200 thousand yuan to 5 holding companies with a total turnover of over 100 billion yuan, the company's total turnover is more than 100 billion yuan every year. From the hard pioneering course to the successful transformation of investors, Liu Chuanzhi He has accumulated rich wisdom and valuable ideological wealth in his life.

Graduate career in Military Academy

For 1961 years and 1966, the school of military telecommunications engineering of Xi'an for 5 years has carved out a deep military mark for Liu Chuanzhi's life.

Opening up Liu Chuanzhi's life history, people will find that is a very unusual life experience: after graduating from college, he was assigned to ten work of the ten Chengdu Institute of Defense Science and technology. During the difficult years of the "Cultural Revolution", he was put on labor training in Guangdong cane cane farm in Zhuhai, and then returned to the work of the Institute of computing in the Chinese Academy of Sciences. It was not until 1984 that he began a real entrepreneurial process. At that time, he founded the Lenovo Group under the investment of the Chinese Academy of Sciences. Before 2002, he served as president of the Lenovo Group and chairman of the board of directors. He expanded the Lenovo Inc from small to large, from weak to strong, and gradually developed into a famous international company at home and abroad. In the meantime, the iron and steel style that the military academy has sharpening has played a crucial role in the development of Liu Chuanzhi and Lenovo Group.

For the past part of the military career, Liu Chuanzhi frankly said: "the military camps molded me. The success of an enterprise has something to do with me, but not all of it, but in this "certain" relationship, it is quite related to the character I developed in the army.

In Liu Chuanzhi's view, leading enterprises have many common points in fighting with the armed forces. Enterprises must also be guided by the iron discipline of war and discipline must be enforced once they are formulated. "Enterprises are afraid of ambiguity when they do something, but the system is not strictly enforced but most harmful."

In view of this, Lenovo has always been disciplined and strict. In the smallest case, the company stipulates that whoever is late for a meeting without leave is to be punished by the penalty. This system applies to everyone and no one can be exempted from it. Liu Chuanzhi himself has been fined three times. On one occasion, Liu Chuanzhi was locked up in the elevator. At that time, there was no cell phone and other communication tools that could communicate with other people. Teaching is more important than saying. Liu Chuanzhi set the rules as an iron discipline by taking the lead of his own example, which is more effective than any slogan. Liu Chuanzhi said, "the punishment is a serious and embarrassing thing. When you open a small meeting, you have to stand alone. If you are late for meetings, you will have to stop. All the staff will be silent and watch you stand there for 1 minutes. "

Interestingly enough, the first person to be shot at the muzzle was an old leader of Liu Chuanzhi. To this end, Liu Chuanzhi is still fresh in his memory of this incident: "I said to him," I'll stand at your house for 1 minutes. " In fact, he stood there sweating, and I sat there sweating. The situation at that time was indeed awkward, but the formulation of the system must be carried out strictly. "

It is precisely because of Liu Chuanzhi's vigorous and vigorous military qualities that he has always been in the leading position in the course of starting a business.

More than 20 years ago, he was just an ordinary IBM computer agent, often worried about the future of the company. And over 20 years later, he has acquired the global PC business of IBM. He is also called "the best business person in Asia" in Fortune magazine and one of the 25 most influential business leaders in the world in the eyes of Time. "The great changes in this series, including hardships and hardships, may only be experienced by those who have experienced it." Looking back at the way of entrepreneurship development, Liu Chuanzhi expressed this feeling.

On the road of entrepreneurship

Liu Chuanzhi recalls that in 1984, he was 40 years old, that is, he started his own business that year. The road to entrepreneurship is far more difficult than imagined. Although the reform and opening up and the big climate are gradually improving, everything needs a process, especially the transformation of the national political system. At the beginning of their business, they were troubled by the "import license".

The import license system is one of Liu Chuanzhi's most bitter things. Because at that time, even if you had enough money to pay customs duties and you could not import computers at will, you had to get permission from the government beforehand. The "license system" covered over 100 kinds of commodities in 1980s, as large as auto steel (4871, -6.00, -0.12%), as small as watches and jewellery. The implementation of this system by the government is intended to protect the industry of our country, but in practice, the "permit" system has been gradually deformed. At that time, the "license" was usually controlled by a few people in the government. The real importers often could not get the approval, and those who got the "license" were often not importers. Liu Chuanzhi wants to earn profits for enterprises by acting abroad, but he suffers from "no license". He can no longer have to find people with "permits" on his hands. After a lot of hard work, the company that held this qualification on his hands was really found by him. That was the four dimensional company under the computer department of Hongkong Bank of China group. The Bank of China bought a lot of IBM's big machines, and IBM authorized four dimensions to become its agents. Lenovo, as a representative of four dimensions, is responsible for looking for customers in the mainland for four dimensions.

Before long, the company had the opportunity to act as the first agent. The National Sports Commission wanted to buy 12 IBM computers. This is a great news for Liu Chuanzhi, but after he repeatedly connected with each other, he discovered that the money used by the State Sports Commission to buy computers was placed in the China Instrument Import and Export Corporation, and the latter held the "import license" related to life and death. So Liu Chuanzhi and the national sports committee came to "Zhongyi" together, hoping to facilitate this business through consultation. According to Liu Chuanzhi's statement, the situation was that one side wanted to sell computers, one side wanted to buy computers, but the two sides had to ask for approval from the third parties at the same time.

"We want to buy computers from him," said Liu Chuanzhi, a member of the National Sports Commission, who spoke to the "Zhongyi" salesman. How could this salesman turn to Liu Chuanzhi very rudely and ask, "we have our own purchase channels. What are the machines to do for you?" Liu Chuanzhi was busy explaining to him that he could not wait for his explanation to finish. The salesman was impatient there, and shouted at Liu Chuanzhi, "where are you counting?" Or four dimensions? " When he was told that he was the representative of Hongkong's four dimensions, the man was very pleased at the moment: "the four dimensional representative? That's foreign businessmen. No foreigners can come in this building. You can go out for me! " Under the watchful eyes of the public, Liu Chuanzhi stepped out of the door awkwardly and stood gasping under the eaves.

Liu Chuanzhi remembers the scene many years later. "This is a very humiliating thing for me. I was also in my forties, so many people... Where did you get this gas in the Academy of Sciences?

Although Liu Chuanzhi felt wronged and hurt his pride, he was still humiliation and humiliation for the company and the ideal that he had pursued, and the kind of soldier who did not admit defeat and could bend his strength in his bones. Through unremitting efforts, his sincerity finally gave the salesman a concession and finally said "your business can still be considered".

Desperately fighting against me

Having experienced those events, in the three months of the spring and summer 1987, Liu Chuanzhi suffered from various discomforts: dizziness, sleeplessness, sleepless day and night. He felt that he could not sustain himself and had to be admitted to a naval hospital. The diagnosis given by the doctor is a nervous system disorder, perhaps a precursor of Meniere syndrome, but can not explain the exact cause. But only Liu Chuanzhi himself knew best that the disease was actually scarred.

The cause of the incident stems from a $3 million business transaction. In the past, Liu Chuanzhi and his colleagues borrowed money from the Academy of Sciences for $3 million, because they only made middlemen's income too small. Then they remitted money to a company in Shenzhen, where they wanted to import computers directly to get a slightly larger profit. But the money was over, but the computer never saw a trace. After several times of questioning, Liu Chuanzhi knew that he was cheated. He rushed to the scene and went straight to Shenzhen on the plane. It was late at night when he arrived in Shenzhen. Liu Chuanzhi didn't even think that he should go to a guesthouse to drop his feet and go straight to the guy's house. When he got there, he found that there was no one in the house, and he stayed at the door until dawn. Liu Chuanzhi later said, "it took a brick to shoot his head." A few days later, the man he was looking for finally appeared. When he saw his red eyes and a pair of desperately Chai Lang, the man laughed and said, "I just misappropriated for a few days. Are you not a company of the state? Why is it so urgent? "

In fact, a mere 3 million yuan is probably not much for Liu Chuanzhi and Lenovo now. At that time, it was too important for them, and even related to the survival of the company. Moreover, at that time, even if Liu Chuanzhi's whole life's wages did not add up to such a huge sum of money, then when the expectant computer finally arrived in Beijing, Liu Chuanzhi was too excited to fall down to today's often tortured sequelae: after 20 years, the time passed, but as long as he was awakened in his sleep, he would "never sleep tonight" and opened his eyes to the dawn.

The work of selflessness not only causes him to suffer from neurasthenia, but also his ear disease. In 1991, Lenovo encountered the "price war" of the chip giant. The global computer industry experienced an unprecedented "black storm". Hundreds of computer assembly companies did not go bankrupt or lose money. Lenovo has been losing money for several consecutive months, and its financial turnover is running out of money. And this year, he was diagnosed with Meniere syndrome. The doctor asked him to rest. He felt that the interests of the company and employees were always more important than himself. He only started work after only two days' rest, which led him to be troubled by the disease for a long time. In fact, if Liu Chuanzhi took a break from the doctor's advice at the very beginning, the disease could definitely be healed.

Lenovo army's mission to serve the country

Although there have been so many frustrations in the process of entrepreneurship, Liu Chuanzhi said that over the past 20 years, Lenovo has been able to develop from an obscure small business to a leader of a national enterprise, and then to a large international company that has started the national brand and famous overseas. Because in the process, Lenovo has no idea of wealth and ease, and has not given up the ideals of its own industry to serve the country for its sake. It has always been loyal to the country, filial piety for the nation, and always won honor for the country on the international stage. In 1999, at the hall of American Research Center, Fudan University, Liu Chuanzhi excitedly said to thousands of students: "let's think about what people are going to map at the end. Aren't all the heroic figures in Chinese history fighting for the Chinese nation? "

In 2004, Lenovo held the theme of "commemorative thinking" 20 years commemorative meeting in Beijing. At the meeting, Liu Chuanzhi once again stressed: "Lenovo holdings's highest pursuit is also the vision, that is, to serve the country as the responsibility of the industry, and strive to become an international holding company that is trustworthy and respected, has a leading industry in many industries and has a worldwide influence." At the end of the conference, all the staff gathered to sing the song "motherland", which made people feel the strong national feelings.

More than that, even for other entrepreneurs, Liu Chuanzhi is also judging whether he is a nation or a nation. Ni Runfeng, the former president of Changhong group, said that although Liu Chuanzhi had different opinions on his operation in the enterprise, he still praised Ni Runfeng. He said that "it can be a great tribute to the state that it can make a very small and very difficult enterprise now."

There are also Haier's Zhang Ruimin, TCL's Li Dongsheng and HUAWEI's Ren Zhengfei. Liu Chuanzhi is also considered a very great entrepreneur. One of the main reasons is that "no matter what the result is, they make the most hopeless enterprises and most of them state-owned, making them stronger and stronger in the very difficult conditions at that time and contributing to the country, which is a noble sentiment in itself."

In the speech of the president of Lenovo Holdings Limited, Liu Chuanzhi wrote: "Lenovo holdings is determined to be such an enterprise. It will contribute a number of outstanding enterprises in the industry to China and the world, and make a contribution to the economic development of China and the world."

In Liu Chuanzhi's pioneering career step by step, "iron discipline and strict execution" become a style of Lenovo and an essential element of achievement Association. It not only embodies the ideals and demeanor of an entrepreneur, but also demonstrates the fine style and glorious tradition of the people's army's seeking truth from facts, vigorous and resolute, plain living and hard work. Military entrepreneurs, as the pride of the times, take on their social responsibilities. They rely on their efforts and efforts to help more people realize their dreams. At the same time, "giving roses to people, leaving their hands remaining fragrant", they also rely on their own enterprises to achieve their own life value. Under the globalized economic tide, we believe that there will be more enterprisers like Liu Chuanzhi in the future, who will become the indispensable pillars of China's economic development.