Jingdong Mall CEO Liu Qiangdong: Tough Tough Business People

He is strong and domineering, and is called the price butcher on the scale of the media. He is straightforward, dare to speak and self mockery is a gentle and simple person with seven emotions and six desires. Financing $1 billion 500 million, he set up a private placement of Chinese Internet companies. financing Record. Surrounded by strong enemies, he is fearless and bold in trying to sell on the Internet.

Born in 1974 Qiang Dong Liu In 1998, he founded Jingdong in Zhongguancun, initially selling optical and magnetic products. In early 2004, it entered the field of electronic commerce, founded Jingdong multimedia network, that is, the predecessor of Jingdong mall, and served as CEO. In just a few years, 10 million, 80 million, 360 million, 4 billion, 10 billion, Jingdong mall sales continue to refresh surprise, and by 2013 this figure will be expected to exceed 40 billion.

At the same time, China Electronic Commerce The market is in a state of vigorous growth and brutal growth. Every company is working hard to compete for the largest market share. The Jingdong's ambitious expansion of the category on the integrated platform has led to the industry price war. Liu Qiangdong's low price strategy also sparked doubts in the industry, and even led to a press ban. Liu Qiangdong's domineering exposure revealed on micro-blog that the books of these publishers are always 60 percent off! Book wars are just a microcosm of the expansion of Jingdong. In fact, the continuous expansion of Jingdong has stirred up the interests of many companies, and it has become increasingly popular among the industry. In the course of horse racing, Jingdong will have to face more fierce wars with Gome, Suning and Taobao.

Facing fierce competition from peers, Liu Qiangdong relaxed and said, "without pressure, we have been very simple inside, and I am also a very simple person. Many people say that Jingdong mall and my description are like killing people everywhere with a knife, wherever they are strong, actually I am a very gentle, modest and gentle person." He also said that he was not afraid of his colleagues' hatred for him. He laughed and said, "if my colleagues liked me, I would die early."

The next expansion continues, Jingdong mall has extended its reach to the field of selling books and luxury goods. Liu Qiangdong showed his ambition and showed calmness. "All the things that we can sell on the Internet will be involved sooner or later. But according to our ability, we have always stressed that the need does not mean that we should do it at once. Like books, 5 years ago there was a need. We had never done anything. Household appliances only started 2 years ago. In fact, 5 years ago, we could do it. Therefore, with the management of Jingdong mall and the continuous improvement of our capabilities, we will continue to enter new fields. "

In the future of e-commerce, Liu Qiangdong believes that the cold winter has been advancing for nearly a year, and by the end of this year or in the first half of next year, winter has already arrived. In describing this cold winter, Liu Qiangdong once again showed a strong and aggressive side in his humorous language: "now I believe many people have already felt the chill. But it will not shiver or freeze. I believe that a lot of people will freeze to death next year. "