Da Vinci General Manager Pan Zhuangxiu Huacheng New Edition Endorsement Emperor

In July 13th, Vinci A conference on counterfeiting was held at home. Pan Zhuangxiuhua, general manager, tells the story of "entrepreneurial history" from scratch at the scene, insisting that the company's agent is Italy. brand The products are imported from the original, while acknowledging that their American brands have collaborated with domestic factories.

After watching the video of Da Vinci's home news conference, the author was surprised: where is a press conference, a brand presentation meeting, no reporters' questions, and even the most concerned questions of consumers such as returns and compensation of counterfeit products, but their general manager Zhuang Xiuhua just talked about their entrepreneurial history, and insisted that they were "agents". Sale The products are manufactured and imported in Italy.

The news conference of the bull's head to the horse's mouth reminded the author of Ma Luchang, the "endorser" who was once popular in the Internet. The official faced with reporters' questions either without comment or without answering questions. He recited the draft that he had prepared well and empty in a large way, so that the media and netizens were speechless. It can be said that the Da Vinci family's conference is entirely a new version of the "endorsement" campaign, there is no sincere repentance and remedial measures. Just imagine, after such a dishonest business is really listed, it is not known how many shareholders who are not aware of the truth will be harmed.

Besides, Da Vinci's general manager's "innocence". In CCTV's weekly quality report, the reporter discovered through a secret interview that the so-called solid wood household was simply a nonsense, but added a lot of density boards and Daxing boards with adhesives. If the production technology is slightly deviated, it will easily release formaldehyde and harm health. What is surprising is that Da Vinci's home advertised itself as a solid wood household, but his "boss" actually directed Dongguan's small factory in the mail, so that it could not use solid wood without real wood. If it is a factory manufacturer who cheats on the job and cheats Da Vinci's house, the author can also show sympathy. But the "boss mother" explicitly instructed the manufacturer to make a fake, which is really outraged. At the scene of Pan Zhuangxiuhua's tears, it is the personal fault that he takes for himself. He must know that any fraudulent act, even if it is packaged more accurately, will have the same day. The huge profits gained by cheating will eventually be spit out, and it will also fall into disgrace. This is what is called "stealing chickens without eclipsing rice".

Da Vinci's home needs a crisis "public relations". This kind of "public relations" is not a tackling media, but a tackling of consumers. In the face of consumers' queries and requests, we should carefully respond and properly solve them. At the same time, in view of the problem of fake imports, we should actively cooperate with the investigation of the industry and Commerce Department. If the fraud facts are established, the compensation for the compensation will go bankrupt. In this way, we can calm the public anger.