The Fashion Show Is A Burden. Is There Any Suggestion To Cancel It?

Not long ago, Giorgio Armani rejected the Cathy Horyn, a big fashion critic of a newspaper, of course not.

The sign of "Cathy Horyn and dogs not allowed to enter" on the doorway simply removed her from the invited list, and lasted for more than a decade.

The cause of the incident is that the equally respected Cathy lady, in her blog, shows more than Armani's "normal literary criticism", which has spent a lot of time talking to friends and nephews of Armani.

At the age of 73, Armani immediately began to get a good look. She wrote directly to her leader and complained that Cathy was disrespectful to his relatives and friends.

Of course, the quarrel between two people online and offline is not worth emphasizing.

Just under the new media and fashion environment, the relationship between them is undergoing subtle changes.

Actually, the interesting part of the problem lies in the fact that

"Bullshit" only appeared in her personal blog, but not in black and white newspaper in her job. She loved her blog only because "everyone spoke freely and objected", even if it was just some "laughs".

The older sister who had not been able to be a human being had been rejected by the Helmut Lang and Dolce & Gabbana because of her direct comments in the newspaper. Now she ran to her own blog and joked with Armani, but still neglecting it. Now the influence of blogs in the fashion industry has been lost to any traditional media. At least Armani did not miss this wonderful diary.

In the past fashion system, the traditional media is

The platform for publishing works is released, and the media also set up the authoritative position in the industry due to the delicate arrangement of seats in the show.

However, the emergence of the Internet has changed all of this.

Bloggers have abolished the "hierarchy", and designers and media no longer need to be careful to maintain a harmonious "bilateral relationship".

In fact, for today's media, fashion shows have become their burden. More and more people choose to take part in some of the most important shows instead of the rest, all of which are left to the Internet for help.

Of course, the update rate of Style.com in fashion shows is still not as fast as that of traditional newspapers. However, more personal blogs and BBS can throw away the delicacy. The first time for the world's fashion lovers is not perfect pictures, or the video with a lack of accuracy.

Even if it is just a small fashion blog in Beijing, China, because of the praise of a Swedish fashion brand with a Chinese character like a heavenly script, it is an invitation to go to Stockholm to watch the show.

Although Armani was very angry after reading the blog of Cathy Horyn, at least it showed that "personal media" has been equal to traditional media.

His only mistake was not to write a complaint letter to her leader, because they could not manage it.

He can set up a sign "Cathy Horyn and dogs must not enter" at the entrance of the show.

At the same time, it also gives inspiration to all fashion brands. If the world of fashion is really leveled off, why not simply cancel the fashion show that pays for life and money?

In the era of mechanical reproduction, fashion shows have become the center of the fashion system, maintaining brands, media and the public; however, in today's electronic age, there should always be some new inventions, because the boundaries between the media and the public are becoming more and more blurred.

One day, the fashion show that has lasted for 100 years will eventually become the "intangible and oral cultural heritage" for Expo only because of the decentralization of "media privilege".

A while ago,

On the show, a British journalist's original seat was temporarily occupied by Chanel's VIP and had to move back to the one or two row.

After that, the Chanel company was very wishful thinking and sent a letter of apology to the British, saying that such a seat order could not reflect the honorable status of the British media.

However, the British believe that Chanel is making a mountain out of a molehill. "Are we not just looking at clothes?"