Good Markets Are "Grabbed".

Wen: Liu Hanlong, a strategic management consultant of many famous enterprises in shoes and clothing industry, and a marketing expert in the clothing industry, is known as "the wealth coach of shoes and clothing dealers".

"Good"

Over the past decade, there have been hundreds of orders in the shoe and clothing industry. There are always some interesting phenomena. For example, several strange dealers meet on the table, and the first three sentences are usually finished with the "two questions and one envy" mode.

The first question is, "what brand do you make?" second asks, "where do you do it?" the key is third sentences. It will be said in a tone of reluctantly and envied: "you are a good place! Our place is different from yours!" the implication is: "I am not doing well, not because I am incompetent, because my market is not good!"

However, the economic law tells us that when a huge business opportunity occurs in a place, it will attract a large number of capital, talent and brand to the region immediately, and the cost of operation, manpower cost and management difficulty will also increase greatly.

For example, Shanghai attracts many of the world's top 500 enterprises to enter, and the salaries they offer are also very tempting. However, only the general staff do not say that they want to get mixed up in the world's top 500 enterprises, even if they are able to enter the job.

There are more than 30 provinces in China, each province has different economic conditions, but each province has outstanding dealers in the region.

How did the "good" market come to be?

I once heard a very shocking story about how the Tibetan mastiff was made.

Tibetan mastiff is tall, fierce and fearful. It is the only kind of dog that is not afraid of wild animals.

It is said that a Tibetan Mastiff in the pastoral area can beat three wolves at the same time and protect four hundred sheep. It is known as the king of the dog, and its price is tens or even hundreds times as many times as the Tibetan dog. But the cold and violent Tibetan mastiff is not inborn. If there is no cruel human training the day after, it will be the same "birth, sexual good" as other animals or other animals.

In fact, Tibetan mastiff was called "Tibetan dog" when it was born. It is the same as a common dog. Its eyes are warm, black hairy, shaking its head and begging.

After the Tibetan dog was weaned, the owner would dig a stone pit in the courtyard to cultivate Tibetan mastiff, and put many paparazzi in it.

The pit made them strong, and just scratching the edges, and instantly returned to the bottom of the pit.

The daily feeding of their food is only to satisfy the survival of a puppy. The young Tibetan dogs not only have to endure the exposure of frost, snow, rain and scorching sun, but also strive to compete with their companions for food.

In this way, only a couple of strong bodied dogs will jump out of the earth pit after a month. At that time, they will be entitled "mastiff", and even if they are lucky enough to die, they can only be called "dogs" in their whole life.

After 33 years of reform and development, the law of survival of the "law of the jungle and the survival of the fittest" in nature has been deducted to the white hot in the footwear industry. There are so many people in a province, a city, a county, and there are so many commercial streets, but thousands of brands and hundreds of merchants are staring at it.

As long as "grab" to the commanding heights, then "rotten" market is a gold mine.

The core principle of marketing is to find the advantages of differentiation and seize the commanding heights in this field.

As long as we rush to the commanding heights, we will attract more customers to take the initiative to consume.

Countless cases tell us that in the same category, the turnover of the first and second will often exceed third to tenth of the total business volume and even several times.

So when you are getting higher and higher in a local category, you will make money easier and easier, just like a big tree. If its crown is higher than other plants, it will get more sunshine and rain than other plants, so it will be easier to live.

Let's take a closer look. Over the years, through countless cases, it has been proved that the most effective way to help shoes and clothing dealers to get rich is to use all your resources in a short time to grab the commanding heights of a certain category in a relatively small area and gain absolute advantage in the area. As long as you rush yourself into a "local snake" of a certain category in the local market, no matter where you are, the rotten market will be an inexhaustible and inexhaustible gold mine for you.