How Does Fujian "Micro Brand" Accumulate Energy And Develop?

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Careful clothing enthusiasts will surely notice that in recent years, in the clothing market of the two or three tier cities in China, a lot of costumes "rising stars" have emerged, and they are also known as "micro brands" by the industry. They are eating the "two or three pieces of clothing brand" with the trend of "sneak into the night with the wind and moisten things silently".

At the same time, reporters learned from the industrial and commercial window of Fujian administrative service center, since 2010, there were 178 "micro brand" manufacturing companies and 439 families in the "geomancy treasure land" of Shishi.

Survival is the first goal.

Some people say that the sports brand in the 90s of last century depends on advertising and the brand of sports in 2000 depends on the opening of stores. So what is the "micro brand" to win now? Especially, how should these "rising stars" enterprises survive well? This is a rather difficult question to answer.

According to the relevant information, many new garment enterprises fail after the opening of the first three years. Only a very small number of new clothing brand enterprises can survive for three years. From this point of view, the most important task of the new clothing brand enterprises in the initial stage of their business is how to survive!

"Many entrepreneurs who have been successful and successful entrepreneurs are well aware that in this process, they have to survive the protracted war, and survive the development of customers, continuous publicity and promotion, continuous improvement of customer experience, continuous development and improvement of the style version of the stage, so that customers and market will be finally recognized."

Mr. Cao said that if the new clothing brand enterprises can take survival as the primary goal in the early stage of their business, then the goal of survival for the garment enterprises is to solve the first key problem.

Otherwise, if the guidelines are not right, enterprises will easily go astray.

Reasonable borrowing of external force

Mr. Xie, who has already had "three years of age", is a former design director of a brand clothing enterprise. He used his savings of more than three years to set up his own dragon Clothing Co., Ltd.

When it comes to his entrepreneurial experience and experience, he said that the new clothing brand entrepreneurs should have more capital operation funds before they start their business, and at the same time, they should make good budgets, such as registration companies, registered brand labels, office equipment, rental housing, decoration, recruitment personnel and so on.

Next, we will begin to consider how much the total cost of the company is expected to be within three months without a penny of sales revenue. Add up all the expenses you can estimate and multiply it by two times.

"In this process, the reasonable use of external force services is a very important part."

Mr. Xie said that in order to make the established clothing companies faster to enter the state, including brand strategy planning, market positioning, channel planning, promotion planning, operation planning, first-line team building, commodity circulation control, customer service specification, terminal building, investment promotion, promotion website, etc., it is the best choice to find a consulting firm with actual combat experience and experienced consulting companies in garment enterprises, and this is also an external force.

Accumulate energy and expand cautiously.

As the saying goes: soldiers and horses do not move.

So is the development of an enterprise. Talent is the key.

Newly established clothing enterprises are particularly important to choose the right people, trainer and good people.

Enterprises can recruit talents, publish job advertisements and search resumes in various recruitment networks.

According to the analysis of the survival of new clothing brands, Ye Hao, a consultancy, pointed out that when people are recruited, they should be cautious to expand at the early stage of their development and avoid blind expansion because of their lofty aspirations. Of course, if resources are well prepared and opportunities are in hand, they should be expanded rapidly.

In addition, we should minimize costs and expand sales revenue.

Among them, it is best to start from a familiar and consistent brand style market; choose the right market, instead of all the hopes on big agents, or always want to expand the channels of affiliate.

At the same time, the new clothing brand enterprises should not have too many frames, too complicated processes, simple management, and so on.

To sum up: Fujian menswear brand enterprises can only survive and become bigger and stronger.