Booksellers Are Selling Sportswear! First Day, 14 Thousand

Recently, the Monument for Liberation bookstore in Chongqing is newly opened. Sportswear Stores are still relatively cold.

The change of Chongqing book city has attracted the attention of many readers, especially the sale of sportswear, which has aroused public controversy. Are there fewer people buying books and making profits from sideline products? Is bookstore selling clothes? Will business be good?

In this regard, Chongqing Bookstore said that all new bookstores. Management Projects are related to books and culture; Book Varieties and Turnover It is growing; the first day of clothing sales is 14 thousand yuan. It also revealed that it would also consider introducing outdoor sports brands.

Business is good on opening day.

The day before yesterday (17 days) was the first day of the Chongqing bookstore selling sportswear. In the afternoon, the Chongqing Morning Post reporter at the scene saw that some sports brands had bought 200 provinces 40, or bought 100 provinces 30 and so on preferential label, many people walked into nearly 200 square meters leisure clothing area to roam.

Wang Peng and his classmate Liu Xiyong were sophomore students. They went to the bookstore to read books that day. But they found the newly opened clothing area accidentally. So they went in and looked at it. They chose and tried it on for about 10 minutes, each bought a T-shirt. Wang Peng was somewhat embarrassed to say, "it was originally to buy books, but instead of buying books, instead of buying clothes."

However, some people are not optimistic about the clothing sales place. It's weird that bookstores sell clothes. I'd rather take the children to the shopping mall to pick clothes. Besides, there are not so many styles here. " One mother said.

In the face of many customers coming and going, although there are only 4 sports brands, the four or five salesmen are very busy.

Yesterday was Monday, and the discount labels on the 4 floor fashion clothing area were still there. Most of the customers were walking around, so there was a lot of watching and buying. At noon break, the area seemed to be cool.

"On the first day of Sunday (17), 4 brands have a turnover of 14 thousand yuan, which is not bad." Yesterday, Wang Youhong, the head of Chongqing Jin Lang Sports City, said, "after all, it is not a comprehensive shopping mall. It has sold well. I believe it will be better and better.

Books are always the leading role of the bookstore.

"Is there fewer and fewer people coming to buy books, so we are making profits and subsidies through other sideline businesses?" Some readers have thrown up such doubts.

"We are optimistic about the sales of sportswear. Whether it is books or clothing, students are buying the main force. In this regard, Zhu Jianan, deputy manager of Chongqing book city, explained that bookstore is not a department store, but will not be sold as a main force.

"In the first half of the year, sales increased compared with the same period." Zhu Jianan said, "this adjustment, book city is increasing, on the basis of the original varieties increased by 15%, there are nearly 300 thousand kinds. The average daily traffic volume is 50 thousand people, including 10 thousand books.

Zhu Jianan said that books have always been the leading role of bookstores. Other sports goods such as sportswear, bags, computers and so on are only sold in a matching way, which is an extension of book consumption. "We are not a comprehensive department store, and how to adjust it will also be surrounded by culture and books."

"This adjustment, the total turnover of our bookstore is expected to exceed 200 million yuan this year." Deng Li, manager of Chongqing book city, said: "now more and more people are concerned about tourism and love donkeys. There are many tourist books sold in bookstores. We are also considering introducing outdoor sports products at the end of this year or early next year."

Located on the 4 floor of Chongqing bookstore, Monument for Liberation sells clothes. As the largest bookstore in the main city, part of the turn of Chongqing book city is considered to be an important cultural event in Chongqing. Just last year, the modern bookstore in Shapingba has completed its operation and turned into a hospital inpatient department. Before that, it was a flash in the pan.

Starting from the change of Monument for Liberation bookstore, we try to record the ups and downs of Chongqing book city, and explore the changes behind the changes: consumption patterns, reading habits, cultural transmission mode, and the evolution and change of commodity circulation mode.