Taiyuan Hao Zhuang "Clothing City" Has Become A "Treasure Land".
July 14th, Hao Zhuang West City, Taiyuan
clothing
Wholesale market office, Zhejiang
businessman
Pan Shunli picked up his cell phone and dialed a customer service phone call from a hotel in the provincial capital, finalizing the rental charge for the guest room and Conference Center.
Pan Shengli and his wife came to Taiyuan 6 years ago.
market
Root down, sell home textiles.
His business is thrived and has more than 100 franchises in all parts of Shanxi.
Franchise store
。
Recently, he is preparing for the company's summer new product conference.
"Taiyuan clothing city has made me."
Pan Shunli said with a smile.
In hazhuang Taiyuan clothing city, such as Pan Shengli's foreign field.
Merchants
It's hard to figure out how much and how much it has gone.
At present, Taiyuan clothing city has 8 markets, attracting more than 5000 merchants from 17 provinces and municipalities in China, employing more than 3 people.
For a long time, in the eyes of the people of Taiyuan, hazhuang Taiyuan clothing city has become a "treasure house" for many foreigners.
They are here, with the dream of becoming rich, not afraid of hardship, not tired of crying out, leaving their homes, and their hard work and wisdom to win a solid life.
20 years ago, Hao Zhuang invited "Jiangsu and Zhejiang customers".
More than 20 years ago, the cattle station on the opposite side of the stadium in West Street, Twin Towers, Taiyuan, has a road clothing market.
The street is not wide and not long, but more than 400 of the people in Zhejiang and Zhejiang open their shops to sell clothes.
Traffic and sanitation become the most troublesome problem for locals. Local residents look forward to the streets and streets of Jiangsu and Zhejiang provinces.
The government of Taiyuan and Yingze is considering the relocation of the market.
On the Chaoyang Street near the cattle station, Hao Zhuangren, a farmer who was eaten up by farmland, built a shopping mall on the side of the village. Their goal was to invite the tourists from Jiangsu and Zhejiang who were "not to be seen".
The most favorable conditions, persuasive persuasion, coordination of relevant government departments, these young Jiangsu and Zhejiang people came to the side of Twin Towers, Chaoyang Street, become the first batch of households in Taiyuan clothing city.
In October 28, 1991, the market was officially opened.
So far, memories of the first day of business have been recalled, and the veteran merchants in Dongcheng are still excited: "business is so hot that they can sell hundreds of clothes a day."
Most of the first batch of merchants took the way of production and marketing before the shop.
During the day, clothes were sold, clothes were made in the evening, the small sewing workshop, the boss cut clothes, and the workers sew clothes. When they were busy, they could only sleep for three or four hours a day.
The clothes sold by these young Jiangsu and Zhejiang people have gained a foothold in Taiyuan with the cheapest price and the latest fashion.
Less than a year ago, "clothing city" became synonymous with "Chaoyang Street".
People in Zhejiang and Zhejiang realistically discovered that they had found the "feng shui treasure land" and expanded their scale.
Only a year later, second clothing City Xicheng clothing city was also born.
Hao Zhuang's construction speed surprised the merchants. It only took 5 months to excavate the foundation and start the business.
Then, in 1993, the boutique city opened, followed by the Imperial City, the dragon horse market, the famous brand, the love fabric market, the Jimei underwear City, the Xingang Hui Mo market, the new east city, the new Xicheng...
One year to build one, or even the most time, a year to build 3, open a fire, people from all over the world rush to this place like tide, in 2001, set up the Taiyuan clothing city group.
In this regard, Chaoyang business district, which was founded by garment city, has become one of the most famous business circles in Taiyuan.
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Achievement businessman wealth dream
In the past 20 years, there has never been a lack of entrepreneurial passion in the history of the development of the clothing city.
The "gold diggers" from all over the world have realized their dream of wealth in hazhuang, and have also created wealth for this land.
The following examples are quite representative, and their spirit of hard work and hard work is most vividly expressed by them.
With this spirit, it is not surprising that they walk from small family shops to today's millions of families.
5 years ago, a small family workshop opened 5 hundred years ago.
Pan Shunli, a new Wenzhou Xicheng who was commissioned by the company in 2005, came to Taiyuan with his wife.
When they arrived, they rented a small stall of 20 square meters in the basement. They were away from their homes. They were unfamiliar with their lives. Their wives were at their homes and their husbands were in charge of the outreach.
In order to expand his business, one year, he ran all over the more than 50 prefectures and cities in Shanxi.
5 years later, in 2010, he had more than 100 franchises and franchised stores in all parts of Shanxi.
His business has expanded several times over that of Taiyuan.
"Under my influence, more than a dozen townships from my hometown came to Taiyuan with me."
Pan Shunli smiled and said, now, many people have made money.
He bought a set of 150 square meters of housing in a new residential area on the South Lane of Twin Towers.
A while ago, I got the new room key.
On the first day, more than 1000 pairs of trousers were sold.
Liang Zi Sheng, a businessman in Taizhou, Zhejiang, is 64 years old. He is an old merchant in the wholesale clothing market of Dongcheng.
In the 80s of last century, driven by his relatives and friends, he set up a family clothing processing point in his hometown, and 5 people in the family processed underwear.
In 1991, Hao Zhuang Dongcheng clothing wholesale market was established and opened, and Liang Zisheng rented a booth at the mall to sell his own autumn trousers.
"On the first day of business, my son-in-law sold more than 1000 pieces of autumn pants, and an autumn pants earned 0.5 yuan and earned 500 yuan," Liang Zisheng said with a smile. By 1993, Liang Jia had an annual turnover of about one hundred thousand yuan in this small pavement in Taiyuan.
Making money, Liang Jia knocked over the old house.
In 1994, under the influence of his son-in-law, Liang Zisheng moved his family to Taiyuan.
When the new Dongcheng clothing wholesale market opens, booth management right is hard to get.
Liang Zisheng spent 100 thousand of his teeth and bought the right to manage a booth from a friend.
In the next few years, his business grew better every year. By 2004, Liang Jia had two booths, and sales reached 5 million a year.
Later, in order to improve underwear grade, he applied for "Jin en" trademark.
Today, Jin en underwear is a small celebrity.
Because of his ability to do well, Liang Zi Sheng was later promoted to be the manager of Hao Zhuangxin Dongcheng clothing wholesale market, and now he is in charge of the business department of shopping malls.
A few years ago, he bought a 110 square meter apartment in Chaoyang Street and bought a private car.
Recently, he is looking around the house and intends to replace it with a large one.
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Small boss in Taiyuan builds up contacts. Zhejiang opens factories to make trousers.
Taiyuan Zhao Hong and her husband now set up factories in Zhejiang, specializing in the production of trousers. Before that, she was also the owner of a small booth in the clothing city.
With the neighboring Jiangsu and Zhejiang people, they were deeply infected and touched by the hard-working spirit of the Jiangsu and Zhejiang provinces. After two years' rest at 10 in the night and getting up at 4 in the morning, they had some savings in their hands.
In 2005, she went to Zhejiang for inspection, and then stayed to build a factory and monopolized trousers. Now the annual sales volume is 2 million yuan.
She said that the courage to go out of Taiyuan was in the clothing city.
Pro business, love business, respecting business and respecting business constitute the concept of wealth creation.
Year after year, the shops in the clothing city are always full, which is closely related to the staff of the garment city.
"The merchants who are stationed can get all kinds of help.
Hazhuang community specially set up schools and kindergartens for our foreign residents. We operate here without any worries. "
A new east city businessman said.
"Businesses in the city" are the source of market making wealth.
The merchant can earn money by making money.
Taiyuan Garment City responsible person said that in Taiyuan clothing city, pro business, love business, respect for business, respect for business, is the company's many years of operation and management of the gradual formation of the concept.
"Businessmen from all corners of the country bring wealth to hazhuang people and deserve our respect."
When SARS and financial crisis hit, the clothing city took the initiative to reduce the expenses of merchants.
People's traffic is large and the state of law and order is relatively poor.
To this end, the clothing city employs retired police officers with rich experience to set up community inspection teams to assist public security departments in combating criminals.
All the shopping malls in Taiyuan clothing city, security guards on every floor, fumbled for suspects, and explored a way to follow, persuade, catch up, catch, follow and break.
In the clothing city of Taiyuan, the competition among merchants is very intense. Some people enter and retreat, but the long operating time and the big brands are separated from the "integrity".
Some shopping malls have communicated with the operators, and have promised to the society that the goods sold by the mall ensure that the brand is authentic, the price is reasonable, the service is thorough, and the customers purchase the goods, so long as within the prescribed time limit, it does not affect the two sale, and guarantees unconditional return.
Some shopping malls encourage merchants to take brand management.
"In the 90s of last century, because of the poor quality inspection of garment processing, we often received complaints from consumers."
A staff member of Xicheng clothing wholesale market said that in order to solve such complaints, they would persuade merchants to settle their claims, and second, they had to do well in the work of consumers, so as to minimize the negative impact.
Gradually, 8 shopping centers have established complaints reception offices, appointing experienced staff to coordinate disputes between merchants and consumers, between merchants and merchants.
This platform effectively resolves all kinds of complaints and disputes.
At the beginning of last year, the complaints office was extended to the people's mediation committee.
In the past 20 years, the costumes of the Chaoyang business circle have begun to think calmly. Relying on regional advantages can attract popularity and business atmosphere. But compared with the well-known clothing wholesale market, there is a big gap between suitable business and livable housing. The building condition, indoor environment and traffic are all challenging. Now, a new round of upgrading is being carried out in the sight of people.
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