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Clothing Industry: To Reduce Costs And Remove Pockets

2011/7/19 10:56:00 44

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Garment Industry Cut Costs And Remove Pockets

In May 19, 2011, Gap announced its 2011

profit

It will drop 22% than expected, chief executive Murphy complained about rising cotton prices and labor prices.

Other retailers are also facing pressure from rising costs and reduced profits, which are troubling the executives of clothing companies.

In the past 20 years, the clothing industry has been relatively stable, or only a slight price drop.

Retailers are aware of the fact that faced with increasingly budget conscious consumers, they simply can not afford to write articles on price. That's why clothing manufacturers are turning to "deconstructionism designers" like Peter Brown (PeterBrown). Brown once showed his customers how to rip up clothes and then sew them up with cheap and little materials.

Fashion design companies always avoid cutting costs, because they worry that they will destroy the relationship established with consumers, and they are crossing the minefield with great care.

Peter Brown, vice president of Kurt Salmon, a retail consultancy, also works for designers and salesmen of most well-known fashion design companies.

Since the cost of clothing can not be greatly reduced,

cost

Savings can only be buckled from here, buckle from there, for example: reduce cuffs and folds, save lining and make bags with rough materials.

50% of the cost of a garment comes from cloth. By careful tailoring and avoiding waste, the cost of a men's cotton trousers with a cost of 195 dollars can be reduced by 72 dollars. The cost of a large volume of zipper is much cheaper than that of a custom tailored zipper.

Fashion Institute of New York University of science and technology

Men's wear

Sa Vito Gia Dina, assistant professor of design, seems to be a great deal of money for men to wear 29.8 to 72 dollars for large clothing companies that produce hundreds of millions of men's clothing a year.

Brown also launched a research on a $29.50 men's khaki trousers, which has a pocket with pocket money.

Brown thinks that pocket money can be deleted because few people can use it, and the decorative pins inside the label and the belt can also be removed. These things can only be seen when men wear pants.

Designers believe that when a consumer pays too much attention to the budget, this is a skill.

The consumer's attention is not fixed. Making the trouser pocket shallow is a design change. A simple slack trousers with little stitches and materials can embody individuality through the trouser legs.

The use of plastic buttons can withstand long periods of washing, and coarse wool cloth can be cleaned everywhere.

Most garment manufacturers are moving cautiously, trying not to let consumers easily see changes.

Brown emphasized that any designer avoided talking about the fact that we spent a lot of money on making this dress, and most retailers were reluctant to make their products cheap. They would say, "will it make the trousers look ugly if I take out the outer pockets? I don't think so, so let's get rid of this bag."

In some cases, fashion trends will make life easier. Lean legs and close shirts will be favored by designers and manufacturers because a large proportion of cloth can be saved.

Moreover, the environment of inflation aggravates the contradiction between designers and garment manufacturers. The former wants to design Chinese clothing while the latter wants to make money.

At a seminar on whether to remove the outside pocket, the negotiating table was a designer who insisted that they could not remove their pockets, because it would ruin the appearance of the costumes, and the other side was the clothing sales company. They were arguing for their position. They asked the designers in a loud voice: "you said you would lower the cost to less than 43.2 dollars. Tell me, what do you plan to do if you don't lose your pocket?"