When Costumes Love The Movie "Cake"
People who like to watch movies usually like to watch the wonderful part of the movie. The climax of the plot and the thrilling scenes are the highlights that the film can not afford to miss.
As fashion blockbusters pour into China in recent years, many people are gradually finding new sensory stimulation in films.
clothing
。
In those movies, people's fashionable clothes often become the fashion theme of the next season.
Hsu Chi, the goddess of sex in 2, is a popular hot summer this year.
Whether it's a domestic fashion magazine or a gathering of beautiful women, they all put forward a new mantra: "are you wearing a long skirt this summer?"
When the movie brought us too much visual luxury and emotional impact, some clothes
brand
It also began embedding products in popular movies to attract consumers to buy them in real life.
In the field of domestic fashion, Mcglaughlin, a company that has always been the focus of online marketing, has been targeting the "cake with fashion" after experiencing offline experience stores and social networking marketing.
The movie "cohabiting with fashion" tells the story about fashion magazines, which is very compatible with Mcglaughlin's fast fashion and low price positioning.
Because young white collar women have better brand recognition in the film, and as a real workplace inspirational comedy, consumers are more likely to imagine their effects after wearing them.
In the actual market operation, Mcglaughlin launched a series of rush buying activities on the Internet marketing. Although Mcglaughlin has not disclosed the amount of money spent in the movie, Mcglaughlin has achieved the goal of publicizing her brand through the film, and has also conveyed a "affordable" to people.
fashion
The concept of life and attitude.
Since the audiences of the movie are different from age, sex and race, there will be more and more enterprises using the movie to publicize their brands.
In this regard, Mcglaughlin has successfully taken the first step in film marketing.
Also worthy of our reference: in the movie, the protagonist wearing different clothes will show different charm. The clothing brand can cooperate with the movie developers to launch the brand products that match the theme of the movie, and the online and offline matching market operation can not only satisfy consumers' demand for the brand's market, but also open the brand's "going out" road.
And movie investors can promote movie promotion on the online clothing brand network.
Marketing
Or offline stores.
- Related reading
Difficult To Break The Curse Of Cotton Price, Guangdong Apparel Enterprises "Roller Coaster" Stimulation
|- Exhibition highlights | [Tucao] 2015 CHIC'S "Liao'S" Color, Do Not Go To The Scene Also OK
- Shoe material chemical industry | UNIQLO Will Develop India As A Purchasing Center, Bola Fiber Is Expected To Benefit From It.
- Shoe material | The Cotton Market Should Be Ordered In Order To Guard Against Stampede.
- Recommended topics | Wearing Long Sleeves And Short Skirts In Spring Is Refreshing And Sweet.
- Web page | Printed Dress Is Also Worn By Gao Yuanyuan.
- Member area | Parkson's Profit Fell Sharply Last Year.
- Company news | Retail Companies Performance Exposure Suffered Profit Decline
- Home Furnishing | Scissors Stone Cloth Home Help Yunnan Red River Poor Children
- Attract investment | McArthurGlen醞釀新一輪擴展計劃
- Zhejiang | Hangzhou Will Also Open 2 Children'S Cities.
- Old Buddha's New Favorite Neutral Man &Nbsp; Boy Short Hair Popular T Station &Nbsp; (Chart)
- Long Yongtu: Giving Up Labor-Intensive Manufacturing Industry Will Be A Historical Mistake.
- Hand Painted Shoes -- Art On Feet
- Honeycomb Like Cashmere Fiber Is Widely Used In &Nbsp; It Is Popular In The Market.
- Liu Zige'S Dress For The Opening Ceremony
- Colorful Leather Sandals
- In The Second Half Of The Year, Le Tao'S Flagship &Nbsp Will Account For 30% Of Sales.
- Zombie Boy Is &Nbsp; Film Shows Are Rewriting Popular &Nbsp; (Photo)
- Armani Has Been Exposed To A Wide Range Of &Nbsp; Thousands Of Yuan Garments Are Produced In China And India.
- 2011 Jiaxing Sewing Equipment Exhibition - Upgrading With Industrial Pformation