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    When Costumes Love The Movie "Cake"

    2011/7/19 9:26:00 39

    Costumes Love Movie Cake

    People who like to watch movies usually like to watch the wonderful part of the movie. The climax of the plot and the thrilling scenes are the highlights that the film can not afford to miss.

    As fashion blockbusters pour into China in recent years, many people are gradually finding new sensory stimulation in films.

    clothing

    In those movies, people's fashionable clothes often become the fashion theme of the next season.


    Hsu Chi, the goddess of sex in 2, is a popular hot summer this year.

    Whether it's a domestic fashion magazine or a gathering of beautiful women, they all put forward a new mantra: "are you wearing a long skirt this summer?"

    When the movie brought us too much visual luxury and emotional impact, some clothes

    brand

    It also began embedding products in popular movies to attract consumers to buy them in real life.


    In the field of domestic fashion, Mcglaughlin, a company that has always been the focus of online marketing, has been targeting the "cake with fashion" after experiencing offline experience stores and social networking marketing.

    The movie "cohabiting with fashion" tells the story about fashion magazines, which is very compatible with Mcglaughlin's fast fashion and low price positioning.

    Because young white collar women have better brand recognition in the film, and as a real workplace inspirational comedy, consumers are more likely to imagine their effects after wearing them.

    In the actual market operation, Mcglaughlin launched a series of rush buying activities on the Internet marketing. Although Mcglaughlin has not disclosed the amount of money spent in the movie, Mcglaughlin has achieved the goal of publicizing her brand through the film, and has also conveyed a "affordable" to people.

    fashion

    The concept of life and attitude.


    Since the audiences of the movie are different from age, sex and race, there will be more and more enterprises using the movie to publicize their brands.

    In this regard, Mcglaughlin has successfully taken the first step in film marketing.

    Also worthy of our reference: in the movie, the protagonist wearing different clothes will show different charm. The clothing brand can cooperate with the movie developers to launch the brand products that match the theme of the movie, and the online and offline matching market operation can not only satisfy consumers' demand for the brand's market, but also open the brand's "going out" road.

    And movie investors can promote movie promotion on the online clothing brand network.

    Marketing

    Or offline stores.


     
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