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Top Ten Luxury Brands List

2011/7/19 13:33:00 107

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China's super rich have bought 1/4 of the world's luxury goods. According to the world Luxury goods According to the association, wealthy Chinese spend 8 billion 600 million dollars on luxury goods. China has surpassed the United States as the world's largest luxury country. But at the same time, we can see that in addition to China Buy There is no luxury brand that has really accumulated. Chinese luxury goods consumption There is still a big gap between capabilities and their understanding of luxury goods.

Millward Brown Optimor market research company released the latest ten ranking list of luxury brands. It is not the ranking of pure sales figures, but the overall strength of all aspects of the total brand. It should be considered from the history, culture, brand positioning and market situation of the brand. This latest ranking includes many brands that you already know by default, including some brands that are among the top brands through continuous development efforts. The most important thing is that we can learn from the ranking of these luxury goods the concept of consumption and the subtle changes in the soft and hard power of different countries. There are, of course, more profound reasons, not just simple luxury.

First place: Louis Vuitton

Brand value: $19.78 billion

Comment: Louis Vuitton focuses its brand attention on the traditional value of travel brand, and pays more attention to brand culture. "It's too expensive. But you can appreciate it and enjoy it. "

Second place: Hermes

Brand value: $8.46 billion

Comment: Hermes has acquired the new brand of China and the top Shang Xia, which is the main Chinese market.

Third place: Gucci

Brand value: $7.59 billion

Comment: Gucci, in collaboration with the world-renowned art auction house Christie 's, has launched an exhibition and recycling auction of Gucci antique handbags worldwide. This is the first time Gucci has worked with auctioneers to identify Gucci's brand status through exhibitions and auctions.

Fourth place: Chanel

Brand value: $5.55 billion

Comment: Although Chanel's handbags, cosmetics and perfume are all hot selling products, customers who buy ready-to-wear are few. However, professionals are generally optimistic about the Chanel environment, and as the economy progressively improves, it is predicted that the trend of Chanel will rise in the next few years.

Fifth place: Hennessy

Brand value: $5.37 billion

Comment: a simple reason - Hennessy is popular in the Chinese market.

Sixth place: Rolex

Brand value: $4.74 billion

Commentary: jewelry and clocks were the most influential luxury products during the financial tsunami.

Seventh place: Moet & Chandon

Brand value: $4.28 billion

Comment: though worse than last year, Moet & Chandon has always been the world's top champagne brand. The so thin camel is bigger than the horse!

Eighth place: Cartier

Brand value: $3.96 billion

Comment: the worst performing among the ten brands is that the overall sales volume of Cartier is not ideal. Both sales of specialized stores and sales of other agent retailers have declined, below the expected value.

Ninth place: Fendi

Brand value: $3.20 billion

Comment: Fendi has a prominent position in the US market, and its handbag design is often the It bag of the season. Its performance in the Asian market is also stable.

Tenth place: Tiffany & Co.

Brand value: $2.38 billion

Commentary: the classic luxury jewelry brand is expanding rapidly in the Chinese market.