Yuan Beiqi Brand Ladies Wear High Quality Franchisee
Brand network advantage
1) business base
The area of A. business: the area of the exclusive store is: 30-100 square counters: the area of shopping malls is 35-60 square meters.
B. decoration display: Qi Qi will provide free decorating and display planning according to the actual situation of the store.
C. traffic volume: local busy commercial streets and shopping malls, suitable for brand operation, the company will send people to conduct field trips.
D. business competitiveness: the Qi Qi brand will make detailed market analysis for the local situation.
2) personnel
A. sales staff: strong affinity, good sense of clothing, good image.
B. training and education: products, exhibitions, sales and services will be targeted at sales people every quarter.
And other professional skills, a series of education and training, including new recruits and store managers, and provide a comprehensive training plan.
C. complete training plan: implement the store manager system, carry out an effective assessment every half a year, increase the management skills and responsibilities of the store manager, and improve the stability of the staff in the store.
3) marketing plan
A. operation plan: the year of the year is required to be proposed for the year. The operation plan of the market includes external economic factors, and the internal business focus helps the franchisees to grow steadily.
B. marketing plan: at the beginning of each year, the overall marketing plan of the year and the market should be put forward, and the marketing plan to be executed at each time point should be worked out according to the consumption habits and the trend of commodities.
4) commodity strategy
A. every year in the middle of the season, we need to adopt a strategy of pattern adjustment to strictly review whether the existing styles still have the value of sales. If not, we need to introduce new styles as soon as possible so as to improve the acceptability of the consumers.
B. new style: Mastering market information, we can grasp the pulse of the market and get the trend information through various channels, so as to import the best-selling new models.
C. design product pformation: to innovate the real product quality and style, so that consumers can appreciate the intention of the Qi Qi brand team. We will uphold the perfect brand, smart consumption oriented, product R & D design.
5) market strategy
Adhere to customer orientation, improve product quality, and set up a huge terminal sales network in the whole country.
market
Management and service constantly improve consumer satisfaction.
Franchise advantage (League advantages)
1. the franchisee enjoys the designated area and the head office provides
trademark
And distribution rights of various products.
2. the exquisite version design, exquisite workmanship and high quality fabrics can make you most customer friendly.
3. professional logistics system, efficient and efficient supply and distribution, to ensure the right amount of terminal product traffic.
4. preferential supply price
5. free design drawings, cost provided
Goods shelves
Store equipment {page_break}
6. provide free publicity materials for new business, image books, recommended cards and posters.
7. unified image, unified management and unified distribution.
8., strict regional division, avoid the chaotic competition of the market and ensure the interests of franchisees.
9. mature and reliable management experience of franchised stores to minimize investment and business risks
10. quick response customer service, to solve your doubts.
Terms of joining us
1. strong brand awareness and good business philosophy.
2. good reputation and commercial quality.
3. experience in garment brand management
4. the store area is 40-100 square meters, and the shopping mall is not less than 30 square meters.
5. self decoration according to the company's unified shop image
6. the brand margin is 10 thousand yuan (the deposit is not used for payment, and the contract has no interest refund at the end of the contract).
Operation and management of franchised stores
Monopoly stores have a clear positioning market strategy, and personalized store design is only a prerequisite for the success of the store, more importantly, the management of exclusive stores.
From product style.
Quality, packaging, sales, brand team, brand reputation, media opinion, advertising design style and temperament are all directly related to business management. The management of franchised stores is actually a window to enhance the brand and win the reputation of the market and consumers. Therefore, the management of franchised stores is the key to the success of franchised stores.
Instructions for joining (description)
Stage 1: initial contact
If you are interested in knowing more details, you can fill in the application form and send it back to us. We will arrange a special person to contact you.
Stage two: join the applicant, must own store.
Our affiliate promotion specialist will arrange store developers to evaluate the business circle after receiving your application. The contents include the characteristics of the business circle, the rental market, the traffic measurement and turnover estimate of pedestrians, buses, automobiles, etc. we will also explain the results of these assessments to you to let us know our views and decisions.
And you can refer to these detailed data and decide on the next stage.
Stage three: Regulations on visits and franchising contracts
The content of this stage is to let the Qi Qi party and the franchisee (b) understand and trust each other. Qi Qi joined the promotion staff, will explain to you our contract and management rules, so that you can clearly understand each other's rights and obligations before joining Qi Qi.
If you have any doubt about the reading clause, you can also ask our affiliate extension staff at that time, and they will answer your questions sincerely.
Stage four: Supervisor interview
After you understand our affiliate system and the rights and obligations of each other, we will conduct interviews with executives. These arrangements will enable you to more carefully assess your options and direct communication between those who will provide coordination support for your store operation in the future.
Stage five: signing a franchise contract
After the above phase of the retrial process, the signing of the contract is ready, we will proceed with the design of the retail market and conduct the training and training courses for the franchised stores and pass the test. The contract between us will take effect immediately.
Affiliate program
1. Affiliate consultation
2. Fill in the application form and business plan and send it to the sales department.
3. Invite the franchisee to negotiate with the company.
4, the company's marketing department personnel to inspect.
5, comply with the requirements signed a letter of intent and the delivery of brand margin, the first payment.
6, franchisees provide shop floor plans and photos, the company designs decoration plans and plans to open shop.
7, confirm the decoration plan for decoration.
8, the company provides a unified series of equipment needed for display of goods.
9, shop layout, display of goods, personnel training, management process system
10, company distribution
11, officially opened
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