Home >

Jack, Fawkes, Men'S Clothing, Intimate Collection Of The Brand Choice Tips For Joining A Clothing Store.

2011/7/19 14:11:00 144

??? 日本語 Fran?ais English 中文

Speaking of the current situation of China's clothing industry, we can not help but have some similar sighs: fifteen years ago, business was better than five years ago; five years ago, business was better than three years ago; last year's business was better than this year.

We all agree that the business of clothing industry is not as good as a day's work. We seem to be in a difficult era of apparel industry.

Jack Fawkes menswear display

The development of clothing industry has gone through the stage of virtual operation from early production manufacturers (such as YOUNGOR and Shanshan) to 1998, and then to the stage of retailer brand management.

At this stage, most clothing enterprises in China enhance their brand image and profit in the early stage of the industry, resulting in a large number of personnel and resources continue to invest and expand (according to the National Bureau of statistics, every 6 minutes a brand can be born). The increase in the cost of the whole industry will inevitably cause the overall economic efficiency of the apparel enterprises to decline, so the phenomenon of average profits of enterprises appears in economics.

The cost of clothing enterprises is getting higher and higher, the discount is getting higher and higher, the profit is getting lower and lower, so the most uncomfortable thing for the franchisee is that when they come on the stage, the rules of the game have changed.

The clothing business is hard to do. However, it is found that there are still a large number of people in the industry who are making huge sums of money in cheery fashion. What is the reason?

{page_break}

Jack Fawkes menswear display

The secret of the fastest success of franchisees is that as the brand continues to grow and franchisees grow, the competition in the retail market is becoming more and more intense.

Generally speaking, good shop support, comprehensive personnel training and perfect

Return policy

And advertising support, become the secret of the fastest success of franchisees.

Tip 1: good shop support policy

Franchisees do brand retail business, since it is retail, shops for a franchisee, is undoubtedly important.

How to open a unique shop, brand shop support is particularly important!

Jack Fox

There are two main support points for opening shop: 1, shop support: provide business planning and a certain amount of promotional gifts; 2, decoration support: unified decoration image, providing 100% amount of decoration support! Two support ensures excellent shops, is also the theme of store development and development, good store image, excellent products, plus good service image, can rapidly enhance consumer desire to buy.

Tip two: comprehensive talent training physique

What kind of people do retailers need to retain?

Many retailers find that their shopping guides and shop assistants are not enough to invest, and the frequency of loss is large. Why? What are the motivations of store managers and shopping guides? The reason is that they have to support their families, but their academic qualifications are not high. When they come out to find jobs, they find that they are required to have a university degree and require English level six.

If the boss wants to know whether they regard their job as something they pursue, how can they make the shopping guide fly high and not lonely?

In this case, it is better to choose a brand that supports employee training; for example, Jack Fox,

Seven wolves

There are staff training support: responsible for supervising door-to-door guidance and annual operation tracking management, so as to effectively reduce the cost of human resources.

Tip three: perfect return policy and advertising support.

If you want to be a clothing franchisee, whether the brand has a good return physical fitness and good advertising support policy is the key to maximize profits of the franchisee; the clothing industry is a fast updating industry, and there is no good replacement mechanism for the brand industry, so it is easy to get a large quantity of goods and eventually lead to heavy losses. To avoid this loss, a good replacement policy is very important. For example, Jack Fox's replacement of new goods offered in the replacement area can effectively avoid the loss; at the same time, the support of the rate of deduction is provided: the ultra-low supply price, which provides a large profit margin for the franchisee. 100%.

Looking at advertising support; advertising support for clothing brands is also a very important factor for franchisees to consider. In this regard, Jack Fox's policy of joining in this area is for your reference; the first is material support: the whole year's product album, display manual, terminal Handbook and print advertisement support; the second is advertising support: the advertising media with high coverage and high coverage 100%! These two policies solve the problem of brand awareness, and also increase the sales volume of franchisees.