Clothing Store Business Plan

First, project introduction

Because the fund is limited only 50 thousand yuan, so I have no idea of any better projects, time constraints and no better inspiration, so I will temporarily come to the traditional industry, the clothing industry.

My project is to dress up and open a women's clothing store.

Hot spot recommendation:

49 simple ways of making money, I struggle for one and a half years, and 50 in case of forty years old entrepreneurs.

Amazing! A story of a working girl who can't think of anything: my Taobao's road to ascension.

Before choosing the industry, I first measure the amount of venture capital I have, 50 thousand yuan.

Because the total investment of each industry is high and low, and every industry is different. So, first of all, we can measure the funds we own and do those industries, and then make further plans.

The advantage of choosing a clothing store is that the garment industry is more mature, and the cost of the project needs to be low, easy to enter and easy to start.

And I am a little interested in clothes. I think it's a combination of interest and career.

Two. Location of storefront

The choice of location has great influence on the quality of store operation in the future, so we must find a good store with good location.

After investigation, I found that this fast business circle in Xhenzhuang, Minhang is not bad. Minhang District is one of the main residential areas for the development of Shanghai. Xhenzhuang is also the center of Minhang, where traffic is developed and population is dense, and the market is no problem.

And there will also be a large Asian commodity trading center.

Finally, I chose the store on the road in Xhenzhuang. There is a bus stop just next to the shop front. There is a big street ahead.

And one hundred meters away is the subway station, the volume of people can be imagined.

Surrounded by old residential areas, with a large population, mature plots and strong consumption.

In addition, I found that there are several few clothes shops on the street, but most of them are high positioned, expensive and monotonous.

Usually few people patronize.

Because although many residents here, but mostly ordinary people, the rich are very few, not suitable for the sale of high-end consumer goods.

Although the flow of people is large, most of them are working people and their consumption ability is medium and low.

My position is that the middle and low gears meet the needs of the market.

At the same time, there are no conflicts with other stores.

Store rent is not high 5000 yuan / month, pay three pressure one, (Shanghai is all the same).

After finding a good store, the next thing is to sign a contract with the landlord.

Moreover, this action can not be too early and can not be completed until all the previous steps have been completed.

Because once the landlord is signed, he starts paying the rent, and there will be time pressure.

Therefore, before I sign the contract with the landlord, I will be prepared for all the preparatory work and written data, including the handling of the business license, etc.

When signing a contract with the landlord, the lease should not be too short. If only one year is signed, it will start to be reclaimed after one year. As a result, the storefront is taken back by the landlord, and the lease period is three to four years.

I signed the contract for three years, and even if there is a problem in the future, I can rent it out (the rent has been rising).

When the shop is rentable, it needs a decoration period, so I will let the landlord EQ and the date of the rent start to deduct the decoration period, so as to reduce the rental cost.

Ha ha, can burn less money less burn point, who let us only 50 thousand yuan start gold.

Three, store decoration

The store has been rented and the decoration is underneath.

Store decoration is related to the management style of a shop and the first impression of appearance. Therefore, the choice of decorating manufacturers is very important. The decorating manufacturers must have the decorating experience of the relevant stores.

For example, if you open a coffee shop, you must find a manufacturer who has experience in decorating coffee shops. If you open a children's English language, you must find a manufacturer with children's experience in culture, education and decoration.

Because, if the decoration manufacturer does not have the decorating experience of the same type of store, the shop floor that comes out at the time, in the practical operation, may not be fully in line with the demand.

At that time, if you redo it again, it will take a lot of time and time.

So, before I decorate the decoration company, please draw the drawings, including graphic, facade, side map, material, color, size, and so on, all of them should be clearly stated in advance.

In order to communicate clearly what you want to decorate, it is best to take the decorating manufacturer to the same type of shop to see it in the field, and say what you want to decorate.

The decorating effect I requested is as follows:

1, the advertising at the door is clear, so that people passing by will be able to sell anything at a glance. What is important is that the same clothes hang on different grades of shops will use different effects, do not affect the grade of their clothes because of the overall image of their stores, and affect the customers' desire to buy! Of course, our shop is just open and simple.

The lamp must be bright, which can attract the passing customers' eyes at once. The lights can also make the clothes more moving, but different lights will have different effects. The combination of cold and warm is the most suitable for clothing stores. If all the lights are bright, but the shop is bright, but the feeling is pale and not warm enough. The clothes will not look soft enough. Plus the warm light (usually seen in the spotlight and yellow light) can neutralize the white feeling, and the clothes that are irradiated are also more moving. Air conditioners need to be ready in summer. Otherwise, it is very difficult for customers to retain customers and have patience to choose clothes. 2, lighting and other hardware is also very important. If the shop is not bright enough, it feels like a fast failure!

Hot spot recommendation:

49 simple ways of making money, I struggle for one and a half years, and 50 in case of forty years old entrepreneurs.

Amazing! A story of a working girl who can't think of anything: my Taobao's road to ascension.

Store decoration costs 5000 yuan, which is still a bit of a flower, including my own work as a laborer, 50 thousand provinces.

Four. Channel for selecting goods and purchasing goods

I have to talk about how to buy tools for making money: how to buy clothes and how to buy and choose goods.

I. pick and purchase goods

1, pick the goods: sample, style, brand, quantity.

Pick up the goods and master the local market: what are the new varieties? What are the sales trends? How much is the stock? What is the price increase? What is the purchasing power?

Brands are mainly brand names, mainly in foreign trade.

The purchase must be marketable and appropriate, and the purchase plan should be worked out. Of course, it can also be modified in the course of stock purchase.

When buying, first turn to the market, look, compare, ask, calculate, think about it, and then proceed to implement the purchase.

Drop in the trial sale, then stock in quantity.

Because the new store is open, there must be more styles and more choices for customers.

The purchase is arranged at three or four per week, so every Saturday store is sure to have a new product, but only some new products are left. Some of them are left in the sky. If they enter the peak season, they will make up for the next three or four days.

Such as "38", "51", "National Day" and other sales climax, do not wait until almost the time to prepare goods, half a month in advance can be ready to start!

2, purchase channels:

Shanghai seven Po wholesale clothing market or Hangzhou Sijiqing clothing wholesale market.

The new store is only temporarily stocked in the seven Po wholesale market.

The same city is conveniently accessible, and will go up to the wholesale clothing market in Sijiqing, Hangzhou later.

There is also a better understanding of the latest popularity of Internet sources: http://www.0769hao.com http://www.nvefu.com http://www.gouefu.com

Five. Manpower planning

I plan to hire three people, two girls are best to be beautiful MM (don't scold me, beauty is the heart of everyone, beautiful MM is easy to attract customers), mainly responsible for receiving customers, two people shift.

In addition, I invite an older aunt and myself to take the cash in shifts, and I basically keep looking at the store (except for goods or important things, and I should be tired of starting my own business).

The wages of two girls, 800/ months + commission, the Commission is 1% of the monthly turnover, improve their enthusiasm.

Bigger aunt also, 800/ month + commission 1%, do not receive silver problem, it is responsible.

Six, investment amount analysis, monthly cost analysis

1, rent: 5000/ months, pay three pressure one, 20000 yuan.

2, decoration cost 5000

3, the first dress is 20000 yuan.

4, the other cost is 1000 yuan.

5, the wages of employees can be concluded at the end of the first month, not in the initial 50 thousand.

6, the remaining 4000 will be used for working capital.

Seven, marketing strategy

Opening sales promotion

When everything is ready, we are ready to open formally.

On the opening day, some promotional activities can not be avoided to attract customers. Promotional activities are more than three types, such as discounts, gifts and raffle tickets.

Meanwhile, circulate leaflets in the surrounding areas.

Two. Clothing display

The key to making women's clothing products is to have many varieties and give customers enough choice. This is different from other brand stores. It does not depend on the sale of several main items. It should highlight the characteristics of its own clothes, display the tops, skirts, trousers and suits separately, and provide convenience for the customers who choose to buy them besides the shops. If only they want to buy Skirts, they only need to choose skirts. If they buy Skirts and want to match their jackets, they can go directly to the coat class. The amount of money can be modeled out, and the clothes are often sold the fastest. The samples in the window should be changed frequently, and this can not be lazy!

Hot spot recommendation:

49 simple ways of making money, I struggle for one and a half years, and 50 in case of forty years old entrepreneurs.

Amazing! A story of a working girl who can't think of anything: my Taobao's road to ascension.

Three, long-term marketing strategy.

1, the principle: every week should have new goods on the shelves, mainly in the middle class, high and low gear supplemented (high grade, low grade).

2, policy: try to standardize every link in order to develop chain in future, that is, mode replication.

3, service: training the basic interests of the salesperson, customer service attitude and service tenet.

Whether customers buy clothes or buy clothes that are less expensive, they should smile to their customers and leave them with satisfaction.

Customer requirements are met as far as possible when possible.

4. Methods:

(1) surprise for the first time

(1) give small accessories and small pendants free to fill in a long-term customer list (customer database).

(2) increase the possibility of coming to the store next time.

(1) convey information on new shelves every week.

(2) make use of the customer database to give a small favor to the shop to receive or inform the discount news, or to send free seasonal clothes (to be quantified) or send birthday gifts.

(3) purchase a proper amount of ladies' handbags to inform customers that a woman's handbag can be delivered at a full time of 400 yuan (ladies' handbags should be displayed in the shop, the purchase is priced at 38 yuan marked 300+, and the value for customers is worth more) or the cumulative consumption is 600 yuan or more.

(after the award is being accumulated)

(3) be satisfied with shopping and introduce other buyers to shop as far as possible.

(1) to inform customers of large quantities or group buying can be preferential, such as: buying 500 yuan at a time and playing 20 percent off or more, or accumulating 1000 yuan for personal consumption, and get a 20 percent off gold card.

Introduce new customers, such as: introduce a new customer, buy 200 yuan or more, send 50 shoppers and so on.

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(4) discount at irregular intervals

To some extent, people like to be petty and cheap, especially women.

You can also use the strategy of "buy one get one free" when the "shop opens to make a big profit" and "the twenty percent off discount of our goods".

These signboards usually catch women's hearts.

(5) do a few short-term promotions in a year, the price is set at 10-30 yuan, and it's very popular! Store the slow-moving prices together, such as 51, eleven, 38 and so on.

Eight, summarize

To sum up, if I open a women's clothing store for 50 thousand yuan, can I succeed? Of course, I need to check it in practice.

Young people's shoes have three trends: strong contrast, movement and uniforms, which are influenced by different regions and non integrated trend of thought.

The types of shoes include boots, medium tube boots, cowboy boots, field boots, hiking shoes and city sports canvas shoes.

From the perspective of material, a variety of materials are mixed, contrasting color matching, rough stitching, fluorescent ornaments, surface coating, antique soft skin, split skin and imitation leather.

Satin and matte metallic color, mainly in gold and brass, but also in green and oil colors.

Decorations include floral decorations, Chinese characters and urban graffiti.

Men's Shoes

The trend of men's shoes is both beautiful and practical.

Wood last type is inclined, beautiful and individual, with strong sense of advance.

New and varied materials are used in combination, contrasting the colors inside and outside, and pursuing the uniqueness of aesthetic taste.

The black system is mainly interspersed with flashing effect, with progressive stripe to create shadows and depth.

Warm color leather, brown and cool colors of green and blue are interspersed in different styles, showing a simple and relaxed young style.

The wood is loose and comfortable, with lace up shoes, short boots, low boots, jeans, shallow shoes and boots.

The largest amount of fatliquoring leather, imitation leather, calf skin, split leather, suede, fabric and fur.

Children's shoes

Children's shoes are funny and funny, making traditional children's shoes with humor style, with rear boots and exotic colors.

This class has boots, short boots, lace up shoes, no shoes and working shoes.

Materials are made from fatliquoring leather, imitation leather, imitation metal leather, deer skin, etc., and are also used with various fabrics such as cotton, linen, wool and imitation water cloth, and various processed snake materials or embossing materials and cotton sheepskin are also used.

Details: small toys, ornaments, ruffles, embroidery, colored stones, studs and sutures.

Color: black, brown, orange, shrub green, blue and twill coarse blue.

To achieve the overall harmony of clothing, that is, match the colors and styles from head to toe, in order to reflect a man's cultural accomplishment, aesthetic ability and natural charm.

But this is not an easy task. For example, the matching of shoes and trousers in style and color is often ignored. However, this is very important. It includes two aspects:

The combination of style and shape should be matched with the oval leather shoes. The straight pants should match the leather shoes with W shaped seams on the vamp. The hunting pants should be matched with the high leather shoes to be handsome and rugged. The key to the harmony of the shoes and trousers is shoe shape, shoe clip and trousers shape, and the geometric shape of the trousers are similar.

The combination of colors, modern clothes, colors, shoes and trousers are no exception.

The easiest way to match is trousers, socks and shoes.

In addition, trousers and shoes can be used in the same color system, while socks should be of different colors, but the color with large contrast should be avoided, such as black and white.

Besides, trousers are a kind of color, while shoes and socks are of the same color system, so that personality can be highlighted.

Everyone can choose good results only by combining their own characteristics and personality.

Zong Wen

Autumn women's wear is now on the stage. This makes the beautiful women who are looking for the difference not only enjoy their eyes, but also feel confused, and the irritating autumn is hot and cold. How can they match their individuality and adapt to the changeable weather?

The style of petty bourgeoisie: the narrow sleeves, sharp collar, and cards have always shown the dignity of women, but there are inevitably some stiff expressions. Then choose some embroidered clothes with branches and fruits or shoulder flowers. This will make people feel the joy of autumn from the mature beauty of women.

The lace dress, which is popular this summer, is also eyeing the autumn clothes, and the lovely and vivid women's feelings are often far away from the professional women.

In fact, those who decorate all kinds of lace and fine embroidery on necklines and cuffs, or collars of white plain linen are collars and sleeves, which can fully reflect the fashionable image of self-confidence and self-improvement.

In addition, it is very necessary to buy a long sleeved sweater with open sleeves, and it can be put on the body when it is cold.

Teenage fashion: seven point sleeves with nine pairs of trousers or a thick, lined dress, wearing a pair of sneakers, looks relaxed and casual, and is now the most popular dress.

The sky blue "V" shirt with light film, pink super.

Alternative avant-garde: round collar, sleeveless and navel black leather, designed as simple folds in front of the chest, matching loose and tight trousers with the same color, giving unprecedented allure.

The scarlet leather coat, full of dreamy, tight fitting clothes, and a pair of knee boots, always represent fashion.

The psychology of customers refers to a series of extremely complex and extremely delicate psychological activities in the process of paction, including the customers' Thoughts on the quantity, price and so on, and how to make payment and what kind of payment terms to choose.

According to their own needs, customers go to stores to buy consumer goods. In this behavior, there are many psychological ideas that drive them to take different forms.

It can determine the number of pactions or even the success or failure of pactions.

Therefore, we must attach great importance to the psychology of customers.

First, realistic psychology.

This is the psychological motivation of customers, especially consumers in China.

When buying goods, they first demand that they must have practical use value and be practical.

Two, seeking new psychology

This is the psychological motive for pursuing the main purpose of commodity timeout and novelty. They buy goods and value "fashionable" and "strange" so as to catch up with the trend.

In cities with better economic conditions, men and women are more common, and are also common among some customers in western countries.

For example, a pair of Swiss couples who came to China for traveling were dressed in a peculiar and unusual way. When the salesmen introduced them to the ancient costumes, they were very happy and immediately bought two sets, and showed that they would be surprised when all the guests were dressed when they returned home for a birthday party.

Three, seeking beauty psychology

Loving beauty is a kind of instinct and general requirement of human beings. It likes to pursue the appreciation value and artistic value of commodities. It is more common among young, middle-aged women and people in literary and art circles, and is more common among customers in economically developed countries.

When choosing commodities, they pay special attention to the beauty and color of the products themselves, pay attention to the beautifying effect of products on the human body, and decorate the environment, so as to achieve the purpose of artistic appreciation and spiritual enjoyment.

Four, the psychology of seeking fame

This is a purchase mentality based on a display of their status and prestige.

They use famous brand names to sleep in order to show off themselves.

People with this mentality are common in all walks of life, especially in modern society. Because of the influence of famous brand, eating and wearing famous brands not only improves the quality of life, but also reflects the social status.

Therefore, this is why more and more "chasing people" emerge.

Five, seeking profit psychology

This is a kind of "less money and more work".

Six. Preference psychology

This is a purchase mentality to satisfy personal special interests and interests.

People who have a preference for psychological motivation prefer to buy a certain type of merchandise.

For example, some people like flowers, some like stamp collecting, others like photography, some people like calligraphy and painting, and so on.

This preference is often related to a certain profession, knowledge and interest in life.

As a result, the psychological motivation of preference purchase is often more rational, pointing to more stable, with the characteristics of regular and continuous.

Seven, self-esteem

This kind of psychological customers, when shopping, pursue both the value of goods and the spirit of elegance.

Before buying an action, they hope that his purchase behavior will be welcomed and warmly received by salesmen.

It is often the case that some customers enter the shop with hope. When the salesman's face is cold and frosty, he turns around and goes to another store. He even doesn't want to visit the "cold" shop anymore.

Eight, imitating psychology

This is a herd mentality of purchasing. Its core is not to lag behind or "outperform others". They are very sensitive to the social atmosphere and the surrounding environment, and always want to follow the trend.

This kind of psychological customer often buys goods because they are in urgent need, but in order to catch up with others and get psychological satisfaction from others.

Nine. Covert psychology

People with such mentality do not want to be known to others when shopping, and often take "secret action".

Once they choose a commodity, and no one else around to watch it, they quickly clinch a deal.

Young women buy Hygiene products, and young men buy Women's products for their opposite sex friends. This is often the case.

There are similar situations when some foreign government officials or big rich businessmen buy high-grade goods.

Ten, worry psychology

This is a psychological motive for shopping before thinking, and the core of it is to be afraid of being "fooled" and "suffer losses".

They are skeptical about the quality, performance and efficacy of goods in the process of purchasing goods. They are afraid of not using them properly. They are afraid of being deceived and full of doubts.

Therefore, ask the salesman repeatedly, check the products carefully, and care about the after-sale service very much. Until the doubts are lifted in mind, they will pay to buy them.

Eleven, safety psychology

People who have such mentality require that they must ensure safety during their use and after use, especially for food, medicine, washing products, sanitary articles, electrical appliances and pportation.

Therefore, we attach great importance to the preservation period of food, no side effects of drugs, chemical reactions of washing products, and no leakage of electric appliances.

After a salesman commentary, he can buy it safely.

From the above point of view, salesmen must carefully observe the customers' shopping psychology, analyze them carefully, and treat them appropriately, so as to promote the smooth sales promotion.

Although it is not very comprehensive, it still has reference value.

If we categorize fibers, they can be categorized into two families: natural fibers and man-made fibers.

Now, let's listen to the confession of the members of the fiber family.

The first is natural fiber:

"Cotton" fiber (cotton):

Jumped out of the cotton seed.

"Hemp" fiber (linen):

The hemp fibers extracted from the stems of the hemp are of a distinctive character, and one or two of them can be seen from the coarse and thin special texture on the surface.

But hemp fiber is very easy to wrinkle, so it always looks very old. As long as you remember to iron it with an iron, it can help it recover its youth.

Finally, I would like to tell you that the properties of hemp are very cool and cool, which is suitable for summer wear.

"Silk" fiber (silk):

Silk fibers made of fibers from silkworms are naturally the most beautiful fibers in the world.

It can be woven into summer pparent yarn or winter thick silk coat.

For the smooth appearance of baby silk, never pull or scratch.

"Wool" fiber (wool):

Wool fibers from wool can bring warmth and fluffy comfort.

So the winter coat, scarf, suit and other clothes, almost no wool fiber.

Washing wool fibers will shrink.

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Man-made fiber

"Acetate" fiber (acetate):

belong to

Nylon (nylon):

Nylon is also a member of the artificial fiber family. It has excellent pulling force and is not easy to wrinkle, but it is not very absorbent, so it is a bit stuffy and airtight.

Nylon fibers are usually made into silk stockings and swimsuits.

And so on.

Polyester fiber (polyester):

It is the most widely used user of man-made fibers.

Like thousands of girls, polyester fibers can exhibit many popular quality effects, and they are often blended with natural fiber family members.

For example, 60% cotton +40% polyester fiber can complement each other, showing beautiful, durable, comfortable and easy to wash fiber characteristics. You can find polyester fiber and cotton cooperation in T-shirts, underwear and sports pants.

Acrylic fiber (acrylic):

The acrylic fibers, which are also man-made fibers, look very similar to wool, so people often mistake Akley fibers with wool fibers.

In fact, Akley fiber is easier to wash than wool and does not shrink easily.

It's just a bad thing: it's easy to get small balls and not to keep warm.

Color abstract Association

Red excited, enthusiastic, passionate, joyous, noble, nervous and striving.

Orange is pleasant, passionate, active, passionate, spirited, lively and sweet.

Huang Guangming, hope, pleasure, Yanghe, bright, dynamic, cheerful.

Green, comfortable, peaceful, fresh, youth, hope, tranquility and gentleness.

Blue and cool, cheerful, rational, quiet, far-reaching, sad and silent.

Purple noble, mysterious, luxurious, yearning, sad, gentle, feminine.

Bai Jiejing, bright, clear, pparent, pure, nothingness and succinct.

Gray, simple, ambiguous, introverted, passive, disappointed, depressed

Dark, grave, mature, stable, firm, depressed and sad.

The meaning effect of color:

color

Expressing the effect of meaning application

Red freedom, blood, fire, victory stimulation, excitement, and strong instigating effect.

Orange sunshine, fire, delicious food, lively, pleasant and vigorous.

Yellow, sunshine, gold, splendid harvest, magnificent.

Green peace, spring, youth friendly and comfortable

Blue sky, ocean, faith calm, wisdom, open.

Purple repentance, feminine mystique, feminization

Bai Zhenjie, light, pure and refreshing

Grey and simple, cloudy, plain and easy.

Black night, elegance, death spirit, noble and masculine

Tonal Psychological Association

Light tone P is bright, clear, soft, mature, pparent, romantic and bright.

Light color lt is bright, cheerful, concise, mature, charming and soft.

Bright tone B youth, bright, brilliant, gorgeous, cheerful, bodybuilding, bright, clear, sweet, fresh, feminine.

The bright colors V are gorgeous, gorgeous, vivid, active, extroverted, developing, exciting, pleasing, stimulating, free and passionate.

Deep tone DP is calm, vivid, noble, capable, profound, antiquity, and traditional.

Dark tone DK is steady, resolute, capable, simple, strong, calm and full.

Light gray tone LTG gentle, light, soft, negative, mature

D is hazy, tranquil, calm, simple, stable and weak.

Grey tone G is simple, weak, introverted, negative, mature, plain and reserved.