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Six Factors To Make Enterprises Fail

2011/7/18 15:37:00 59

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According to the statistics of the National Bureau of statistics, the average life expectancy of Chinese private enterprises is only 2.9 years.

The reason for "short-lived" is from external factors.

market

Competition is cruel.

No enterprise has failed because of competition, and no enterprise has grown up because of competition.

For internal reasons, it is mainly

Administration

Improper.

It is manifested in two aspects, one is the accumulation of the decline of judgment, and the other is the weakening of cultural consciousness caused by success. Two.

In order to solve the problems of enterprises' survival and development, what are the urgent problems to be solved?

One is the sense of hardship.

The mentality of "small wealth and immediate security" is the biggest enemy for the survival and development of enterprises.

"Trees want to be calm and the wind is more than". In the fierce market competition, there is no city that can not be attacked.

Today's elite are in trouble, and tomorrow's dark horse comes from behind. Business wars at all times and in all parts of the world are interpreting the market rule of "born in trouble and died in peace".

The two is sustainable development strategy.

Enterprise strategy is the analysis and demonstration of design for market capacity, competitors, product positioning, resource planning and development target system.

The behavior of giving up long-term interests by giving attention to short-term benefits in impetuous psychology is like "blind riding a blind horse, deep in the night".

The three is talent.

The competition of enterprises is the competition of talents. The competition of talents is the competition of core talents. The abuse of family elite is obvious.

How to introduce, retain and manage core talents and professional managers is the core problem for every enterprise to strive for survival and development.

Just like a rope with two people's neck at the same time, today's bosses and professional managers have actually tied the fate of both sides. Any side's misconduct is not only equivalent to suicide, but also directly threatens the survival of the collaborators.

At the same time, the owners of property rights and enterprises

Management

The biggest contradiction between them is that the former focuses on whether the ladder is on the right wall, and the latter is more concerned about "climbing faster on the ladder".

Therefore, enterprise system construction, ethics training and cultural creation are the three party cornerstones of long-term cooperation between bosses and professional managers, and the three are indispensable.

The four is marketing technology.

In today's full competition, the homogenization of advertisements resulting from the homogenization of products or services has become increasingly serious.

Many enterprises have fallen into the awkward position of "no advertising, no sales, advertising, and sales."

The vitality of an enterprise lies in its deeper understanding and grasp of the selected target market than its competitors after market segmentation, and formulating a scientific and reasonable media access strategy to achieve the three dimensional, personalized and unified, continuous, comprehensive and targeted harmonization of communication.

The five is expansion.

The market capacity of enterprises in the regional main industry is limited.

After developing to a certain scale, it is necessary to seek expansion, which is the nature of capital.

It is also a necessary means for enterprise development.

How to make investment strategy and investment direction? How to control speed and scale? This is a matter of life and death for expanding enterprises.

Diversification is not a simple superposition of tasks and numbers, but a re integration of resources, talents, technology and management.

The six is business risk.

Things are constantly developing and changing. The changes of internal and external factors are absolute, and people's understanding of these changes is relative.

After the initial success of the enterprise, the enemy's weakness and paralysis often cause the operator to lose the initial keen observation ability and flexible adaptability, which makes the risk even more dangerous. Therefore, a comprehensive industry early warning system should be established to predict, pfer, disperse and control risks.

The essence of marketing lies in the realization of effective communication, which is to guide consumers to realize the pition from trying consumption to repeated consumption.

Such communication includes communication between enterprises and consumers, enterprises and their businesses, enterprises and media, enterprises and consulting companies, enterprises and government.

By communicating information and exchanging experience, we finally get the recognition of customers, reach a tacit understanding of cooperation, create more opportunities for cooperation, and form a win-win situation of development.