What Are The Facts Behind The Beauty Of The Exterior Clothing?

Tests show that "injured" not only ZARA an international brand, but also some consumers are familiar with. brand For example, MCM and Gallery are deficient in fiber content; the content of pH from G2000 exceeds the standard, which will damage the skin's balance and resistance; MarlboroClassics, G-STAR and other color fastness are not up to standard, which has caused the dye to fall off. contaminated Consumer skin and other clothing cause trouble to consumers. It is understood that although the quality crisis of ZARA has been reported to be bubbling with excitement, the sales situation of stores seems to have not been affected.

Not long ago, a big shopping mall appeared: "I stood there for more than two hours," she said angrily, "the Shop Director applied for the store manager, and the shop keeper said he would ask again, but it was not yet resolved." More than 2000 yuan to buy clothes to wear only once, such a large brand, there will be such a quality problem, too annoying. The same purchase on the hanger and Ms. Lee. clothes On the tag, "qualified products" are on the wing.

Product quality is not qualified first of all raw material problems. A clothing company's design director told reporters that the general brand businesses have their own procurement department to be responsible for selecting materials. However, because the style and color of clothing are the important factors that affect consumers' purchase, some purchases only focus on the shape and color of cloth, while ignoring the quality of cloth, and there will be problems when purchasing.

There is also a situation where manufacturers are concerned with quality and composition. Adulteration "For example, the amount of cotton contained in the garment order sheet is 75%, but the finished product provided by the manufacturer may be only 60% when measured, which is caused by the reduction of cotton content in the production process.

Shopping centres are not strict in quality control of brands. A clothing manufacturer told the author: "for example, before entering the shopping mall, clothing will be selected for some spot checks, but the shopping mall does not check all the products. Therefore, the inspection report shows that the qualified products, there may be only a few pieces of goods are qualified."

"A lot of clothes are decided by the dealers or store managers in this province. For example, our well-known brands of women's clothing are first-class products and qualified products in the mall, but in the shopping malls of the local market, they are all qualified products. This is a code of conduct. " Xiao Yu, the shopkeeper of a shopping mall, said Xiao Yu.

A brand director said: "first class and qualified products are sold in the Chinese market, there is no regional difference in urban sales. As for the big clothes that are hard to see first class products in the market, it is because dealers do not choose first grade goods when they purchase them.

China is one of the processing bases for these luxury brands. In fact, almost all developing countries in Asia are listed as luxury goods processing areas. Luxury brands are not only required to produce a ready-made garment in China. The processing of embroidery is naturally placed in China. The cotton precursor may be processed in the back. These processed clothes are then returned to the field, where they are assembled into garments and then transported to fashion gathering places such as France, Spain, etc. It is an open secret to those who are familiar with the operation of clothing.

Will the garments produced in China or other countries and regions be sent back to headquarters? Due to the high cost of transportation and customs, the products produced in the world should be sent back to headquarters for inspection, but not in operation. Of course, there is no "quality certificate" issued by headquarters for those garments that do not return to headquarters. In fact, some luxury brands are more inclined to fashion brands, or they can be called "luxury new ones", which are second tier brands themselves.

"Some of the front-line brands are afraid to be known that they have factories in China or other developing countries in Asia, and even find some remote processing plants to do foundry. Some home workshop factories even do not know the locals." Xiao Yu said that this is already an "open secret" in the industry.