The Materials Are Not Tired Of The Essence.

Excellent quality begins with the strict control of raw materials.

Excellent quality comes first from fabric selection and fine manufacturing.

"As a direct contact with the human body underwear, fabric selection is very exquisite, all.

Excellent quality comes first from the choice of accessories.

Wang Liangxing, chairman of the board of directors of the company, said: "a good brand fabric should be unique, and its style is unique. The story is unique."

With such an industrial chain, the benefits are obvious.

First of all, the quality of clothes is controllable.

The downstream enterprises require the upstream enterprises with specific technical indicators, the processing factories require the fabric factories, and the fabric factories require the upstream cotton mills to link up the rings one by one.

Unlike many garment enterprises, fabrics have always been the strength of YOUNGOR.

In the past three years, YOUNGOR has declared 30 patents, among which there are many new fabric patents, such as "Shui Rou cotton" and "Xin Hao cotton". Many customers, including the general consumers, often choose YOUNGOR for a fabric.

In addition, the establishment of independent laboratories is one of the important measures for enterprises to guarantee product quality.

Sun Ruizhe, vice president of the China Textile Industry Association, believes that the establishment of a laboratory as the best mode to link the production, learning and research integration in textile and garment enterprises can help enterprises establish a solid defense for internal quality control, and actively improve the efficiency of new R & D, and help to bring about the characteristics of strong market orientation and rapid pformation of R & D achievements.

Like YOUNGOR, most excellent companies have their own laboratories.

According to Cao Shi, director of the experimental Office of the China National Accreditation Committee for conformity assessment, the number of enterprises participating in laboratory accreditation has increased considerably every year.

As of September 30, 2010, the number of accredited laboratories reached 4136, while in 2001 ten years ago, the number was only 490.

From the geographical distribution of accredited laboratories, it is mainly concentrated in the more developed Guangdong, Beijing, Shanghai, Jiangsu and Zhejiang provinces.

For example, Anta has the first sports science laboratory in the same industry. The Anta laboratory occupies 2000 square meters and is equipped with more than 10 laboratories, including constant temperature and humidity room, room temperature room and chemical laboratory.

According to introduction,

The function of material selection is self-evident, and the process and manufacturing process are also crucial.

The technology that should not be saved must not be saved, so that the problems that may arise will be eliminated.

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Garment production technology is the acceptance point of garment manufacturing from raw materials to products.

Generally speaking, clothing manufacturing is processing and sewing. There is no technical content. Actually, stitching is very popular. A suit of suits needs hundreds of processes.

"Underwear is all skin tight. It looks like" small articles "on the surface, but there are" big articles "in it.

Zhang Rongming takes brassiere as an example to talk about the ordinary underwear and how complex the work is.

"A bra usually has dozens of production processes, up to 80.

Its manufacturing process is complex and precise. For example, the place where the middle part of the bra is connected is called chicken heart. This place requires extremely precise sewing, and the error should not exceed one millimeter, otherwise it will cause asymmetry between the left and right sides.

However, it is not for complexity and complexity. The design of manufacturing process is based on the use and health of consumers.

"Wearing asymmetrical underwear for a long time can cause direct harm to the human body."

In addition, according to Zhang Rongming, it seems that every bra is similar on the surface, but each of them has small differences.

For example, the design of a shoulder strap contains many different functions, such as skid resistance, droop and so on. Women in different ages have different functions.

After the design, the love underwear has to be tried and tested repeatedly.

The company has a special trial team. After trying on it, it will assess the appearance, comfort and fashion level, and listen to the opinions of the panel.

Self inspection is an effective way to control quality.

UNIQLO's quality is well known, but, "at the beginning, our quality was not as good as it is now."

Ryui Masa, chairman of fast marketing company, confessed, "on the contrary, it has also suffered from" Waterloo "in terms of quality.

As Ryui Masa said, UNIQLO's history is "one win, nine defeats".

In 1995, UNIQLO also suffered the loss of "good quality and cheap" reputation due to quality problems.

In October 1995, UNIQLO published an advertisement in a national newspaper and weekly magazine: "1 million yen is dissatisfied with UNIQLO."

Ryui Masa believes that instead of indirectly getting feedback and dissatisfaction from consumers from consulting firms, it is better to listen directly to consumers' voices.

As a result, there were up to 10 thousand consumers' opinions, almost all about the quality of products.

"A sweater of 1900 yen has been washed off once, and it has been cracked after two times of washing. It will never buy your products again."

Wait.

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"Honestly, I was depressed when I read these feedback," Ryui Masa said. "But these ideas are very helpful for understanding the quality of the company's products. So I think UNIQLO's next goal is to change people's wrong understanding, so that all customers can feel that they can buy high quality clothes at a very low price."

In order to enhance the popularity of UNIQLO, Ryui Masa asked all the staff to start the work from three aspects: customers can enjoy the preferential treatment of unconditional return goods within three days from the date of purchase, and prevent the merchandise from being broken up. If this happens, the salesperson will immediately collect goods from other stores or arrange for the replacement of merchandise, so that customers can keep a happy shopping mood at any time in the store, and maintain a clean and comfortable shopping environment.