Commodity Marketing &Nbsp; 13 Classic Sales Methods

commodity

1. high price promotion method

In general, commodities

A funny thing happened in Arizona.

A jewelry store bought a number of beautiful emeralds. Because the quantity was too large, the boss was afraid that he could not sell it in a short time and affected the turnover of funds, so he decided to save only a small profit and sell it at a low price.

The boss thought that the emerald of the best price would soon be sold out, but it turned out to be a bad thing, and the sales situation was very bad.

At this point, the boss hurried to discuss business in the field. When he was on the line, he ordered that if the sales were still improving, he would sell it at 2/1 price.

A few days later, when the boss came back, he found that the emerald had been sold out and checked the price again.

It turned out that the salesmen had mistaken their boss's instructions for selling at 1 to 2 times the price.

They did not expect that after the price increase, buyers were more and more.

That is, there are often such complicated factors in it, so some consumers are not very low when they buy goods, and often have a mentality to show their social status by buying high priced goods.

The high price sale method is applicable to the shops that run high-grade goods and the entertainment industry that provides fashionable services.

This sales method is applicable to stores that are mainly customers.

In order to consolidate our old customers and win new customers, we must maintain our service image for a long time. We should not neglect our customers because of the good business, nor can we reduce the purchase level because of the shortage of some commodities, so as to increase the short-term benefits.

We often see this situation: some stores have been lost because of the backlog of some kind of goods, and the boss will pfer the loss to the consumer.

This way of killing consumers can only make them lose credibility in consumers' minds, lose old customers, and win new customers.

3. processing and selling method

The processing and selling method is to pform or process some slow-moving products according to the requirements of customers, and then put them on the market.

For example, some large purchases of goods, because customers can not accept the number of large packages of goods, resulting in unsalable sales, if you break the large packaging products into small packages, it is possible to make the backlog become a best seller.

4. easy sale method

Goods sometimes have regional characteristics, and goods that are not sold in one place will sell well in another place. In a place where the best seller is traded, changing places will become the "dead goods" that no one is going to shun.

The reason for this phenomenon is that every place may have different consumption habits or consumption grades, such as selling high-grade products at low income areas, which exceeds the customers' consumption ability, so the possibility of unsalable sales is quite large.

On the contrary, the results are much the same.

Dot sales law is known as "triangle sales" in foreign countries.

The practice is that if there are three stores selling a certain commodity, then three families are required to have a triangular layout.

This will help to form a healthy competition pattern for the three shops, and also enable consumers to avoid the net and maximize the market potential.

6. sponsorship sales law

This method is "bleeding" by manufacturers, sponsoring stores to organize influential culture, education, sports and other competitions and competitions to expand the visibility of shops and commodities, so as to facilitate the sale of goods by stores.

7. service sales law

The core of this approach is to cultivate consumer demand. Through training courses, lectures, on-site consultation and technical guidance, customers can understand the use of commodities and relieve consumers' worries, so that consumers can buy goods.

For example, the flower shop holds the "flower arranging art training class", the beauty salon shop holds the "beauty knowledge lecture", the cosmetics shop sells the commodity for the customer free after the beauty care and so on, all can effectively enhance the commodity sale or increase the shop's business income.

8. demonstration sale method

The demonstration sale method is the staff of the factory or the shop to demonstrate the way of using a certain commodity or demonstrate the effect of the commodity, so as to attract the attention of customers and stimulate their desire to buy.

For example, a factory that produces glue in foreign countries has advertised in the newspaper that a gold coin worth 2000 US dollars is placed on the doorway of a shopping mall, and whoever can remove it will be returned to whoever owns it.

As a result, the second day was like a stream of people.

The manufacturer took the opportunity to publicize that the gold coin was pasted with a certain brand of glue.

People saw it with remarkable effect, so they bought it.

9. prize and profit free sales method

This method has been described in detail before.

10. roundabout sales

This is a way of saving rather than saving. It does not appear to be selling goods, but it is still selling goods.

For example, some stores that sell children's intellectual toys specially set up a place for children to play with toys free of charge and have special guidance.

Once children are interested in intellectual toys, most parents will spend money on them.

11. collocation method

This method is to sell the best seller with the combination of slow-moving merchandise.

However, this method may cause customers' antipathy and be cautious when using them.

12. combined selling method

The combined selling method is a combination of similar types and combinations that are used together to sell multiple products at a time.

This method of sale is also very convenient for customers. For example, a store that sells sanitary equipment such as bathing utensils and so on will be very convenient if customers combine the bathtub, toilet and toilet utensils together.

Because the general family buys this thing, mainly sets the purchase.

13. exciting sales method

This is a method that needs to be used when facing customers face to face.

Because some customers are strong and competitive. When he hesitates, if you only stimulate them slightly, he will buy some expensive or unnecessary commodities because of psychological factors such as "face" or "ostentatious".