How To Find Group Buying Customers?

Our country is a large country with a population of 1 billion 300 million. Today, when we pay attention to the fragmented market, public procurement and group buying are increasingly valued by many enterprises.

　　 market It's huge. The prospect is tempting!

Why is the charm of group buying so big? The operation group buying channel is highly praised for the group buying channel.

1. group buying channel funds quickly, there is no risk of pressure. The utilization ratio and turnover rate of funds are high, and the profits of enterprises are naturally high.

2. sales are large. Group buying is group buying or collective purchase. Purchase and sale The amount will not be small.

3. gross profit. Group buying, in a sense, is direct selling, which saves a lot of intermediate links and saves a lot. Marketing So the gross profit of group buying channel is very high.

So, how are we going to find group buying clients? Before developing the group buying customers, where do we know the target group buying customers and the basic data of these potential target group customers? Where does the target customer come from? Many companies run group buying business people always visit aimlessly all the local industrial and commercial enterprises, administrative institutions, wasting valuable time, money and energy. And do not know where our customers are concentrated, and according to their company's product positioning, market conditions and experience, delineate a general customer scope, and look for customers in this area. In this regard, the author summarizes the following ways to provide targeted customers:

1, large single group purchase, government internal contacts

Every local government has its own internal address book, which lists the names, duties, units and telephone numbers of various departments. Generally speaking, such an address book is updated by government departments one to two years. We must find the latest version before we can find the target accurately.

2. Key objects of data search and collection

The salesperson looks for new customers through all kinds of data, including business directory, telephone directory, business and business atlas, statistical data, professional newspapers and magazines, various social organizations' rosters, etc. An enterprise requires salesmen to focus on the local newspapers, television, radio and street advertising carriers. However, we should pay attention to the following questions when using data search: first, analyze the source of data and the provider of data to confirm the reliability of information and information; two, we should pay attention to problems such as errors and omissions which may arise from time relations.

3, the chamber of commerce is gathered and business is done at the township level.

The residents in the city come from all sides. Sometimes, people from the same place like to organize their fellow townships, classmates and comrades' associations in order to survive. Different business sectors or different regions also have their own chambers of Commerce (such as the Wenzhou chamber of Commerce, Taiwan Businessmen Association, Jiangxi Association, etc.).

4, enter the exhibition, sample information to catch up.

Salesmen can develop many new customers at various exhibitions, information exchange meetings, information conferences, ordering meetings, and technical exchange meetings. The principles of the method are basically the same as those in the talent market. However, the information of exhibitions should be frequently asked about international exhibition centers, exhibition galleries, agricultural exhibition halls, etc.

Be sure not to be content with the issuing of information cards, and try to understand the situation as deeply as possible. Practice has proved that 85% of the information in the exhibition is in the trash can. As soon as a salesperson hears where to hold a meeting, he takes samples and publicity materials to attend the meeting. Once, he met a director of industry and Commerce in a certain area. He often contacted with him when he was free, and finally received an order of several hundred thousand yuan.
5. Training, learning, and meeting potential customers.

A good salesperson is not only good at using existing relations, but also better at building new relationships. A dealer in a unit often joins the entrepreneur association, visits students at the cadre training center, takes part in high-level training courses, and gets to know one potential customer after another.

6. Relatives and friends, good handrails in business.

A motto has been circulated in Hongkong's business circles: "relatives and friends are the handrails of business. "Checking phone numbers and making use of personal relationships is the basic way for salesmen to develop new customers. Successful business people are creative and creative people who are good at developing new customers in a unique way. Because our business people run outside every day, and as the number of acquaintance increases, in many cases, some people will actively introduce others to come to know us. This is also an opportunity.

7, pay close attention to every opportunity.

Cao Xueqin, the great author of Chinese dream of Red Mansions, said: "worldly insight is all knowledge, and human experience is the essence of writing." In some ways, it also shows that if we want to be an excellent salesperson, sometimes when we read a newspaper or chat with others, or when we eat with others, the casual words of others may bring us some gains and find goals.

8, chain introduction, access to key customers.

Let existing customers help you introduce new customers, known as the golden rule of salesmen. More than 1/3 of the new customers of excellent salesmen are recommended by existing customers. In particular, group buying decision-makers have similar friends in their industry, who can recommend a large number of new customers to their salesmen.

To let existing customers recommend new customers, the key is that business people should be satisfied with existing customers and set up their own brand image so that customers will be happy to recommend new customers for you. I know a good salesman who has designed a card with the name, address and telephone on the column. 5 rows are listed below. After he finished his business, he took out his card and asked the customer to fill in the names and contact details of the people who he knew would have group buying needs. Because when using the chain presentation method, salesmen can find influential authoritative customers in the industry and use them to find a large number of gold customers.

9, become partners in the same trade and sell widely.

We usually meet a lot of people outside, including salesmen like us. Trained salesmen from other companies are familiar with the characteristics of consumers. As long as they are not our competitors, they will generally make friends with us, even if they are competitors, you can also become friends and have a good relationship with them. We may gain a lot of experience. When the other party visits customers, he will remember us. We have the right customers. We will also remember him.

10, strong alliance, create brilliant achievements.

Large sales festivals such as May 1 and eleven, many enterprises are constantly promoting sales and giving gifts. As complementary products, we can cooperate with other group buying enterprises to share customers. Like the dish machine, regular breweries, drinks, peanut oil often cooperate with the meat products, daily chemicals and other enterprises that do group buying, make use of each other's customers to expand sales volume, and the sales volume of such cooperative group buying is very large. {page_break}

11, mining platform, links related to the public.

Nowadays, many supermarkets and stores have public group buying departments. We can mobilize the existing distributors or terminal businesses (large stores, KA, etc.) to make use of their good social resources platform to provide us with customers who have group buying opportunities, thereby increasing the buying volume of supermarkets, stores and our enterprises.

12. The best treasure of customers' files and group buying.

As long as we keep a close eye on our customers' records in shopping malls and stores, especially those with high-end products or large quantities, we will find that customers are often the same or same customers. Excellent salesmen take these customer files as the best treasure list for group buying. They are classified and archived and stored. When they are free, they send some short messages to the original customers or call greetings, remind customers and tell old customers, what new products the company has or what promotions are being done at the moment, send calendars or birthday cards on New Year's day or customers' birthday to maintain good customer relationship.

13, optimize resources and find group buying brokers.

There are a number of group buying brokers in the community. They have good relationship resources. Before the holiday season, labor day, Mid Autumn Festival and other holidays, they should look for the source of goods to the gift merchants, sell them and sell the Commission. Some salesmen actively develop their friends and family members into group buying brokers.

14, advertising development, classification information to see the effect

During the Mid Autumn Festival, a company launched a series of short classified information on "holiday gift 30% commission to hire group buying Representatives" in newspaper advertisements, which resulted in a group of customers.

15, insider "spy", always grasp the client.

Many group buying and purchasing are uncertain, our business people are also very hard to keep in front of the prospective customers waiting for customers to purchase in front of the door. At this time, the group buying business personnel who are interested in it can invest in the good customer relationship and contact the customers in the usual contact with customers, so that they can cultivate the internal line in the customer units, so that they will enable the business people to grasp the demand information of the enterprises in time. Once the units have the opportunity to purchase, they will inform you immediately to do the corresponding work.

16, factory celebration, planning special commemoration day

A gift dealer collects the opening days of important local businesses, and contacts with customers before the arrival of the memorial day, or even helps clients plan celebrations.

17, inquiries at any time, landing group purchase website

Now there are many group buying websites that paste your product information online and attract some customers. In addition, government procurement information will be published on the Internet, and the government's procurement needs information can be inquired online. At present, tens of thousands of companies have already registered on Sina and Sohu yellow pages. They are also very convenient to query. They only need to pay for Internet access and time, and because they need to pay for the login on the Internet, they are more active companies. The accuracy rate is very high. They only pay attention to Swindlers Company when trading, and in other words, sina Sohu yellow pages are more than NetEase yellow pages.

Through the above channels, after getting the list of relevant target group customers and their information, the next task is to investigate and analyze these customers. In fact, there are many ways to find and understand customers. Some of the group buying channels described by the author mentioned above are only a few words. Group buying, as the third channel development mode that distinguishes business marketing from traditional sales channels, is a work of training people's minds. As our group buying personnel, we only have the psychological quality of developing group buying channels and the corresponding group buying business level, skilled group buying operation skills, group buying work can be organized in order to "add icing on the cake", in order to achieve the purpose of developing enterprise group buying market, improve the sales volume of our enterprises, and create good economic benefits.