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    China Will Replace Japan As A Luxury High Fashion Country.

    2011/7/21 10:46:00 93


    It is said that China will succeed Japan as the leader of the luxury market in the future.

    Well, in a good voice, does China really have this market to add to the high fashion?



    China's luxury market data - first look at some well-known data:



      

    First, will China replace Japan in the next 10 years of luxury consumption?



    The international fashion brand North hope 1 billion 300 million population market in China has become a routine move, with branches springing up like mushrooms. China is regarded as having the ability to replace Japan's luxury consumption country in the next 10 years and become the world's largest boutique consumer country.

    But lowering import tariffs and increasing consumption tax, the punitive boutique consumption, is the result of pushing the most consumptive top customers abroad.



      

    Two, the number of China's rich list has doubled.



    In 2005, the list of China's richest list increased exponentially, with a minimum asset value of 500 million yuan, and Mr. Wong Kwong Yu, President of Gome, who has been the leading member of the company, has nearly 15 billion yuan in assets.

    But the rich are low-key in fear of the list.



      

    Three. The rise of yachts and private aircraft.



    According to the survey, the $1 million yacht and the $10 million private jet are the most desirable products that Chinese rich people want to buy, but mostly for business purposes rather than private pleasures.



      

    Four, the millionaire boutique exhibition attracts eyeballs.



    Millionaire Fair, which was held in Shanghai in late April, attracts millions of local rich people with its millionaire boutique, especially the Venice bathtub. But for the 40 participating brands, even reporters say that they are not top.



    There are various signs that Chinese people are absolutely capable of spending millions.

    But does China have a sense of encouraging boutique consumption?

    Do Chinese women spend millions of dollars on high fashion, vision, determination, courage and beauty?



    Karl Lagerfeld, China's high fashion potential visitor, was asked about the purpose of the 2006 Hongkong spring and summer fashion show. The Chinese women's dressing tastes are becoming more and more standard. It's time to move towards higher fashion.



    Just like in recent years, more and more fashion art exhibitions have also begun to take place in China. Chanel's most important thing is to show the respect and recognition of Asian women by the real scene of Chanel's release at the Paris high fashion show.

    This point, in the day of the exhibition and the hot discussion of fashion fans, gave the answer in the tone that was so convincing.



    {page_break}



    Women have a natural appreciation for all beautiful things, but they do not necessarily have the determination to buy.

    Some of the famous Hongkong ladies and gentlemen, who could not help but admire the beauty, said they would not spend nearly HK $1 million to buy a shirt. The reason is very simple, too expensive.



     

    And the other meaning behind it clearly shows that the right to control money is not as big as that of the outside world.



    After all, it's two different things to have money at home and to have one's own money. Money and money are two different things.



    High fashion doesn't need a high flying tone. It needs a woman who loves fashion and can afford the money.

    And to dress up high fashion and win popular support, we must have a distinguished identity and a beautiful look.



    There are two categories of Chinese women who have potential to wear high fashion. One is the female star who has taken up a seat in the world. But at present, it seems that the figure that is affordable can not afford to buy, but it still can not afford to buy the brand. Most of them are sponsored by the brand. Most of them are the descendants of the rich and powerful generation of elders. The elders are not well maintained, but many of them are fond of the younger generation. The experiences of their younger generation in the foreign countries make them deeply in touch with fashion art early, and love the beauty, understand the beauty, and afford the money of their elders.

    To sum up, the author hopes for the second generation and the three generation.



    Instead of optimistic about the current prosperity of the rich class.

    Because the tycoons in the rich list, the current consumption is still dominated by the pursuit of external recognition and corporate style, and has not yet reached the level of private enjoyment. There are too many men in the rich and too few women to speak.



    Those who are once in a lifetime have potential but are also embarrassed.




    {page_break}



    People who are fond of sex are often very fond of fashion. They are rich, but not necessarily free.

    However, Haute Couture has a running in process, and it is not for sale now.

    In the initial selection of goods and volume, customers need to pay the price of a car or a house under the guidance of the manager to test their taste, which requires great courage.

    They tend to have high expectations and extreme fastidities about high fashion, but they are after all a mere dress and can not make people change their faces.



    If there is not an excellent and trustworthy manager buying a guide from the side, disappointed, more painful money will be wasted.



    The pursuit of truth, goodness and beauty in China's high fashion is the mission of mankind.



    In China's 5000 years of traditional culture, does China not have high fashion?

    Those exquisite hand embroidery, colorful summer weaving, jade carving and so on, make foreigners amazing. Is the Chinese themselves indifferent?



    No, I am not talking about manual work in the market, nor is it a shop uniform product.

    Yes, high fashion is about handwork.

    But handmade is not the same as high fashion.

    The difference is aesthetic, modern, innovative and rare.



    Look at the Ci Xi's everyday clothes displayed in the the Summer Palace, which are symmetrical, asymmetrical, rich, not vulgar, and gradually embroidered. The perfect gold thread and silver thread beads and the seamless stitch are all amazing.



    At the first glance, you can see that a meticulous and persistent spirit contained in clothing is not the stiff and clear shell made in Qing palace films to highlight the royal style.

    However, in the past, there was a kind of thinking in China, which thought that paying attention to dressing and dressing was not a sign of progress. Luxury was not a neutral word at that time, but a derogatory sense.



    Chinese art is more than just dancing dragon, Phoenix, red or green, or peony and Chimonanthus praecox.

    It is not necessary to cater to the stream of consciousness of foreigners, but to understand how to combine external culture with continuous improvement, self innovation, not to be late, not comical, to let oneself fall in love first, and not wait until the westerners are blowing the east wind to catch up all the way.



    For example, Hongkong designer Zheng Zhaoliang (Barney Cheng) not long ago, in the fashion exhibition held in Jakarta, capital of Indonesia, had 7 layers of extremely thin silk embroidery embroidered cheongsam, which was as graceful as fairies, and ran European style romance in the cheongsam.

    In addition, the tassels of gold and silver sutures and flower clouds and sea are integrated into the design of evening dress and skirt, all of which are highly skilled in fashion and modern aesthetic perspective.

    On the world fashion platform, it has a Chinese flavor, rather than simply selling Chinese elements.



    Today, China is busy with mass production, but in fact, it is not suitable to popularize haute couture, so as to avoid telling a deer or a horse and fish in troubled waters. But this is a good time to silently grope, grope for and explore, and find clues from ancient books collection and modern art.

    However, at the same time, in all aspects of encouraging the ancient exquisite handicrafts to carry forward and carry forward, but also really encourage the high level of high - quality industry consumption, in this way can be proud.

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