"Fashion," You Finally Started With Kids.

 
 

Nowadays, more and more girls in the United States do not like to play Bobbi dolls. They are only interested in fashion.

Many primary school students are wearing brand-name T-shirts and jeans nowadays, and they are very sensitive to fashion sense. This makes more and more designers and businesses look at them.

Designers are trying to catch up with the hearts of these little fashion houses, and their parents' wallet is the natural focus.

On the 27 day, the New York Times analyzed the phenomenon.

Maisie Jarat, a three year old student in primary school in Westchester, New York, Chester, has been coveted for an expensive pair of jeans.

"I am very picky."

"Actually, I only wear Sevens jeans," she said.

Like many girls of her age, her fashion sense is very sensitive, fashion benchmarks are very precise, fashion needs are very clear.

"I like fashionable things such as tights, hot pants, vests and foot slippers."

She added, "GAP's white T-shirt, because it can almost match all my clothes.

PUMA sports shoes, pink and gray, I already have third pairs.

There are also ballet shoes, but unfortunately it is difficult to find my size. "

Stanley Kaye, coordinator of a children's club in a famous exhibition in New York, said: "people now realize that children's clothing is not casual. Children's clothing does not just mean girls wear pink, boys wear blue."

The traditional sweet girl or hot girl style is beginning to take the sexy route today.

Pink dress, T-shirt, simple sports sweater and so on, giving way to the mother's clothing very similar tight jeans, miniskirts and fur shimmed short shawl.

For CozyCuts, a children's salon in Manhattan, small customers are coming to the salon to ask for the same pruning as they take the favorite star's tear from the magazine.

On the Madison street, Paul Labrick's beauty salon salon, guests always bring their children to spend together.

"You have to understand their world. 6-7 year olds always want to look like 20."

He comments.

Less than 10 years ago, the fashion industry began to focus on middle school students, or teenagers, to design and create adult clothes and accessories for them.

Today, designers and retailers have begun to provide more fashionable products for younger consumers, girls aged 4-9.

Manufacturers of fashion and cosmetics industries are trying to get around these little fashion fads and keep a close watch on their parents' wallet.

Lisa Stubel, the fashion director of the children's Plaza, which owns more than 800 chain stores in the United States, said that to cater to these very picky girls, they also began to provide the most fashionable skinny jeans, man-made fabric sweaters and fashionable T-shirts, which cost 10-50 dollars.

"These girls are very young and have their own ideas."

Ms. Stu Bell said.

Cookie is a magazine published by parents in the United States for children under the age of 12.

In the magazine's fashion page, we can see the top luxury brands recently launched a series of products for children's market.

For advertisers, it also shows great interest in roller skates and rope skipping suits such as Burberry, Guess, DKNY and so on.

Marketing experts concluded that for a mother willing to spend 1000 dollars on a handbag, she should also be happy to buy a $154 brand name jeans for her children.

However, retail analysts believe that children's clothing market accounts for a small share in quantity.

However, with the increasing number of merchants and manufacturers entering this market, the market is expanding.

Mr. Kaye said that the "children club" expanded at the rate of 10%-15% every year. The exhibition, which was just held in Manhattan in July this year, attracted more than 700 exhibitors.

The well-known children's clothing enterprises, as well as the brands that have just started to enter children's clothing industry, such as Juicy, Diesel, TrueReligion and so on, have displayed the adult's children's clothing on a large scale.

Even the most traditional children's wear shop has begun to focus on style and style to attract customers.

"Market competition requires them to do so," Mr. Kaye said. "They can not ignore the market changes."

Vanessa, a children's clothing consultancy, says many parents are not against it.

"They just want to make their children happy."

Of course, there are limits.

Broolyn's white collar woman Rita's request for a 8 year old daughter is "not to wear umbilical shirts, tights, hot pants."

Some mothers do not have many rules about it.

Not even worried about her daughter's precocity, but rather interesting.

Ms. Offen Berg, a flower wholesaler in New York, described her 4 year old daughter, Keri, as having "her own ideas".

She added with pride, "my daughter likes all kinds of fashionable things, likes to put on a dress outside the jeans, or mix dots and plaid patterns."

The trend of adult children's clothing is not everyone's approval.

"You will feel a little lacking in innocence."

"It's not just because children's clothes are getting more and more similar to adults, but the gap between children and adults is shrinking," said Guzman, editor of the cookie.

I feel a little sad about that.

Many people are worried about this.

Especially recently, just about 10 years ago, the murderer of the 6 year old beauty queen Jobennett Ramsey was arrested.

The blonde girl has always been an adult figure wearing short skirts, lipstick on her lips and high heels on her feet.

It is said that the perverted murderer was tempted by the beautiful image of the little girl and tried to invade her before she finally got the hang of it.

Julie Skau, author of the book "natural love failure: commercialized children and new consumer culture", pointed out that children's love for fashion products is driven by the increasingly fierce market competition to some extent.

"The most insidious thing is," she said, "children are always instilled in some kind of information. They need this product, whether cereal or cereal, or the latest fashion trend to make them look cool, OK."

This affects the child's subconscious mind.

From the very beginning, children are constantly told that their self-worth is based on what they own and how the market values you.

Although some parents support their children's desire for consumption, many parents are deeply worried about it. They even begin to reflect on whether the situation comes from the advocacy of family or popular culture to the brand.

Shopkeepers said that whether they were influenced by their mothers or influenced by the stars of Disney Channel, the children were very interested in shopping.

"These children are very opinionated and know what they like."