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Tianlun Tian: "Dark Horse" Of China'S Outdoor Industry

2011/7/21 13:41:00 46

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Tianlun Tian Outdoor Industry

At present, some industries think that the major professional movements all over the world.

brand

The competition is becoming increasingly fierce.

and

outdoors

The battleground of brand competition will be fought from Europe and America to Asia. China is one of the "battleground".

It is reported that China's outdoor industry working committee released data from 2001 to 2010, China's outdoor goods market CAGR (compound annual growth rate) of 25%-35%.

Compared to the traditional sports products with a slowing growth rate and an average annual growth rate of only 15%-20%

industry

Outdoor rivers and lakes can be described as "separatist Princes".

According to relevant industry sources, in the era of "the dispute between the princes and the lords", Tianlun has been playing the role of "dark horse" on the historical stage of the outdoor industry since it has entered the Chinese outdoor market.

Time makes heroes -- "Heaven time" of heaven and earth.

In the view of Ma Zhe's thought, the hero of the times is that the emergence of a hero is caused by the social objective environment he was in.

The increasingly competitive environment of the industry has given birth to the gene that is developing rapidly.

Today's growing Tianlun sky has convinced us that with the development of the market and the maturity of the outdoor industry, Tianlun outdoor enterprise has grown and the brand has been upgraded.

"Behind the fierce market competition, there are tremendous business opportunities.

It is precisely because of the increasing demand for outdoor products that more and more enterprises continue to open up the outdoor market.

Mr. Xu Tengda, general manager of Tian Lun Tian, explained, "with the improvement of economic level, more and more people begin to pursue" three high "life with high taste, high level and high quality. Outdoor sports have become an important part of their life.

At the same time, fast-paced and high-pressure life makes office white-collar workers depressed.

In order to release pressure and relax life, outdoor activities such as mountaineering and rock climbing have been well received by this group.

The climbers succeeded in the summit.

Steady and quick expansion of the channel -- Tianlun Tian's "geographical advantage"

Looking at the development stage of outdoor products industry, it has developed into a stage of horse race enclosure.

The main sales channels of outdoor products are shopping mall channels, multi brand comprehensive franchise stores, single brand franchised stores, and online channels.

According to the insiders, outdoor brands must make use of their professional advantages to foster strengths and circumvent weaknesses. In the channel strategy, we must distinguish the primary and secondary resources, focus on putting resources, and regularly assess and adjust them. In the specific layout, we should improve the coverage of the whole region, and also refine the terminal management in key cities and increase penetration.

Only in this way can the brand stand in an invincible position in the market competition.

The channel layout of Tianlun Tian is already a mature strategic expansion process.

According to the disclosure, at present, Tianlun Tian has opened more than 1000 outlets, and it is expected that this year will increase another 300-400 outlets.

At the same time, with the development of Tianlun Tien brand, apart from maintaining the original channels, Tianlun will develop its own brand franchise store to meet the consumers' demand for Tianlun Tian products.

Precise positioning of professional outdoor products -- "human harmony" of Tian Lun Tian

The expansion of the channel made Tianlun master the unique "geographical advantage".

Precise brand positioning - outdoor professional products has become a link between Tianlun Tian and consumers.

Mr. Xu Tengda, general manager of Tianlun Tian explained that the positioning of "professional outdoor products" gave consumers a sense of trust in Tianlun Tian, thus maintaining the relationship between enterprises and consumers.

Consumer Zhang said that as an outdoor sports enthusiast, faced with so many brands on the market, it suddenly became muddled.

However, the brand positioning of Tian Lun Tian professional outdoor products made him feel at ease when choosing products.

The "dark horse" in the modern Chinese Dictionary commentary: the analogy of the unpredictable competitors or the unexpected winner; Tian Lun Tian, as the "dark horse" of the outdoor industry, explains that insiders: as an afterthought of the outdoor brand, Tianlun Tian shows an unexpected rapid development. Tianlun day subdivides the market according to the product category, and analyzes the market according to the outdoor behaviors and habits of the consumers, and expands the strategy and brand marketing means through targeted channels. Since joining the Chinese outdoor brand army, it has been playing the role of "black horse" in the outdoor industry.

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