Hu Yirong: "Face Engineering" Eats The "Livelihood Project".

In 1998, there was an extraordinary flood in the Yangtze River Valley. The city of Jingdezhen, located on the Changjiang River in Changjiang River, Jiangxi, was called a "defenseless city" because there was no city flood control embankment.

The local government decided to build a city flood control embankment.

According to the Beijing News reported that the design of the total length of more than 20 kilometers, originally expected to be completed in about 5 years, but by 2007, basically pause.

Up to now, the project accounts for 300 million yuan, completed investment of 260 million yuan, only 9.8 kilometers of embankment.

This "livelihood project" has become a "half pull project".

The reason why we are accustomed to this is different. This "eat" livelihood project is neither corruption nor tofu residue project, but "image project".

It is reported that the money for repairing the dyke has been spent on landscape projects such as viewing platforms and greening and lighting, resulting in a lack of funds in late stage and delays in construction period.

Look at landscape engineering again. Is it important?

For the government, it is equally important.

In the future international competition, "soft power" occupies an increasingly important position and will become the core of future international competition.

China has also included "promoting cultural development and prosperity, enhancing national cultural soft power" in the Twelfth Five Year Plan of national economic and social development.

An important indicator of soft power is the "image pmission power" of the city.

Jingdezhen, as China's capital of porcelain, has no antique and colorful porcelain streetlights along the river. How can we match this soft power?

Moreover, the brilliance project can be done and paved up, and the paction can be done to revitalize the tourism economy and increase revenue.

Why not respond to the national development strategy, conform to the world trend, and have a beautiful city image and loud financial figures?

But wait a minute!

People's life

We should talk about soft power and image engineering, but the foundation is hard power.

Soft power refers to the directional pformation after hard power reaches a certain stage. It is the pformation of an organization's development mentality after guaranteeing the basic right to existence.

Soft power without hard power can only be a castle in the air.

Soft power itself is not merely a "image".

According to the index set of China's urban soft power evaluation group, the soft power of cities includes ten related indicators, such as social harmony, urban cohesion, and government's ruling power, rather than just "city image".

A single image project can not make a place gain huge soft power.

According to Joseph Nye, the soft power concept, soft power is a kind of charisma and attraction.

How to make the safety of people's life and property as a trade-off weight? What about "Charisma" and "attractiveness"?

The effect of "social harmony" and "urban cohesion" on its ruling effect can also be imagined.

The government takes into consideration the development of the city.