2011 China'S Textile And Clothing Trade Exhibition Is Brilliant.

In July 19, 2011, New York In Manhattan, with a clear sky and a wind blowing down the Hudson River Convention Center, a hot Chinese show is being staged. Sponsored by the China Textile Industry Association, the twelfth China Textile and clothing trade exhibition (New York), which is hosted by the China Textile Association of the International Trade Promotion Commission (hereinafter referred to as the "Textile Trade Promotion Association"), is blossoming. The scale of this exhibition is substantially larger than that of the previous session, and the exhibitors and exhibits structure is more optimized. It shows the upgrading of Chinese enterprises' product mix and the enhancement of the overall strength and overall image of China's exhibitors by upgrading the value added to cope with the challenges faced by the industry.

Wang Tiankai, vice president of China Textile Industry Association and Dong Xiaojun, Vice Consul General of People's Republic of China in New York, attended the opening ceremony. Zhang Yankai, vice president of China Textile Industry Association, delivered an opening speech. Mr. Zhang Yesui, ambassador extraordinary and Plenipotentiary of the People's Republic of China to the United States, sent a congratulatory letter to the exhibition. The opening ceremony was presided over by Xu Yingxin, Deputy Secretary General of China Textile Industry Association and executive vice president of the textile industry branch of China Council for international trade promotion.

Wang Tiankai, vice president of the China Textile Industry Association, pointed out that the development of China's textile industry is under the great pressure of rising costs in the context of the aggravation of the environmental constraints, the fluctuation of raw materials, the rise in the cost of labor and the rise of the exchange rate. Chinese enterprises can no longer go the old way of pure processing. They must enhance their value in the industrial chain by brand and technological innovation capability, constantly adjust their product mix and produce products that are suitable for the US market. This is the most effective way for enterprises to cope with the pressure of rising costs.

China Spin Speaking at the opening ceremony, Zhang Yankai, vice president of Industry Association, said that this year was the beginning of the year 12th Five-Year, and also an important year for China to move forward from a big textile nation to a textile power. The whole industry should become a strong textile technology country in 2020, a strong textile brand, a strong textile power and a strong textile talent. In this process, it is the key to improve the capability of independent innovation, speed up the adjustment of industrial structure and transform the mode of economic development. China and the United States have always been important trading partners, and bilateral economic and trade relations have important significance for each other. Textile trade is an important part of Sino US bilateral economic and trade relations. Cooperation and mutual benefit and complementarity of structure are the leading factors in the cooperation between China and the United States in textile, clothing and other industries. In addition to exporting large quantities of textile and clothing to the United States every year, China also imports large quantities of textile raw materials and advanced technology and equipment from the United States. With the help of China's textile and clothing trade exhibition, an international and diversified trading platform, China and the United States can achieve mutual benefit and win-win cooperation through deeper cooperation in a fair, stable and orderly environment.

According to the exhibition organizers, this year New York Exhibition A total of 323 textile enterprises from 18 provinces and autonomous regions in China participated in the exhibition, including 79 clothing categories, 102 home textile categories, and 142 accessories. Exhibitors, both in terms of quantity and area, have increased by 30% over the past year. In particular, the number of exhibitors in home textiles has nearly doubled since last year. Apart from Jiangsu and Zhejiang, textile enterprises from Gansu, Inner Mongolia, Sichuan and Shanxi in central and Western China have also joined the team. Some famous enterprises in the industry have begun to take the exhibition as a fixed platform and carrier to open up the US market. Every year they take part in the exhibition, contact with overseas buyers, understand the needs and changes of the US market, adjust the industrial structure and product design in a timely manner, and strive for long-term development. In order to maintain and enhance the competitiveness of Chinese enterprises, the textile and Trade Promotion Committee (CCCC), aiming at the background of the rising raw materials in the domestic textile industry, and the external environment of higher labor costs and higher exchange rate expectations, guides the exhibitors to focus on the product counterparts in the US market, helps SMEs to improve their product structure, and meets the challenges of many unfavorable factors through the enhancement of the added value of export products.

At the same time, as the trend of exhibition specialization becomes more and more obvious, the division of labor of textile producing countries in this international platform becomes clearer and clearer. In the process of globalization, some low cost products in China's textile and garment industry are replaced by neighboring countries, thus promoting the formation of international division of labor and clearly identifying their respective roles in the global industrial structure. This exhibition fully embodies the development pattern of the textile industry, as well as more than three hundred international exhibitors from 16 countries and regions outside China, which fully reflects the trend of global resource allocation in textile supply chain.

This New York exhibition has been invited by US partners. clothing The representatives of home textile designers and relevant trade organizations should cooperate with the exhibitors at a high level to increase the exchange and discussion with the exhibitors. Through this form of effective docking, the added value and fashion of the exhibitors will be increased, and the comprehensive ability to deal with the US market and grasp the market demand and trend will be enhanced. In the fabric exhibition area, the organizers invited STYLESIGHT, a very experienced company in the international fashion trend, to intensify the release of high level fashion trends and provide value-added services to exhibitors. It is a good opportunity to actively participate in and join the trend publishing link, and enhance the product reputation and quality publicity.
 

It is reported that since 2000, China's textile and clothing trade exhibition has been successfully held in the United States for eleven sessions. Over the past eleven years, a large number of textile leading enterprises have successfully established a sales channel in the United States with the help of this platform, and have entered the mainstream market of the United States. In 2010, China Textile Trade Promotion Association and Frankfurt exhibition company went deep into cooperation. With the help of Frankfurt's deep global exhibition experience, they jointly established three international professional trade exhibitions for clothing, fabrics and home textiles in New York, namely, New York international garment purchasing Exhibition (APP), the American Apparel Exhibition (TEXWORLDUSA) and New York international home textile purchasing Exhibition (HTSE). The original China Textile and clothing trade exhibition was embedded in the above three professional exhibitions in the form of Chinese exhibition groups according to the category of exhibits. It is the first time that the three industry joint exhibition is held in the United States. The exhibition in 2010 has been recognized and supported by the industry and the mainstream business channel in the US.

Since then, the New York exhibition has been successfully transformed and upgraded. The internationalization and specialization transformation of New York exhibition is a wise choice to meet the needs of the market. After the transformation, the New York exhibition complied with the needs of the market and industry, played a greater role in promoting the effective convergence of the upstream and downstream industries chain, and became an intensive and efficient procurement platform welcomed by American buyers. It also set up a bridge for Chinese enterprises to explore the US market and seek trade cooperation.

After years of hard work, New York exhibition and TEXWORLDUSA exhibition have formed their own brand effect. TEXWORLD has considerable influence in the United States. Brands like Armani, H&M, GAP, ZARA and AmericanEagle are also frequent customers of TEXWORLD. During the recent TEXWORLDUSA clothing exhibition in the United States, there were professional spectators attending Brazil, Canada, Germany, India, Italy, Japan, Korea, Mauritius, Holland, Pakistan, Peru, Turkey, the United States, China Hongkong, China Taiwan and other countries and regions. Among them, the American audience accounted for 87%, and these spectators mainly came from the "fashion capital". The branding of exhibition brings more and more value to exhibitors.

High quality exhibits, stable trade buyers and good exhibition services are the foundation of New York's eleven years of development. While launching the brand exhibition, the Textile Trade Promotion Committee will play an advantage in its own industry exhibition, constantly sum up its experience, and communicate with Frankfurt exhibition company in a timely manner. It will follow up all the past exhibitions and attract investment, accurately locate the US textile and garment market, and set up an information and trade window for Chinese enterprises to enter the overseas market. Over the years, the experience of overseas exhibitions has improved the degree of internationalization of the textile and trade promotion exhibition team, and the ability to go out to do exhibitions has been further strengthened, and the organization and coordination ability of the exhibition has also been greatly improved. In addition, the organizing committee has exerting its own advantages, making full use of and sharing resources both inside and outside the exhibition. Through its own professional exhibition platform and huge overseas buyers information database, it has made good publicity and promotion to China's textile enterprises and textile market. I believe that through the eleven years of New York exhibition, with the expectation of the US market, the strength of Chinese enterprises and the professionalism and enthusiasm of the textile and Trade Promotion Association, it will bloom more brightly on the east coast of the United States and make greater contributions to China's journey towards the textile power.