Future Prospects Of China'S Exhibition Industry

In the "2002 international exhibition industry Pudong summit in Shanghai", the head of the international exhibition Federation highly praised the rapid development of the exhibition industry, and predicted that the scale of China's exhibition industry in 2010 will exceed any other country in Europe and America. He put forward his views on how to go beyond.
　　
Textile, clothing Exhibition is one of the highlights.
　　
The exhibition industry is flourishing, from gathering to radiation, especially in Jiangsu, Zhejiang and other provinces. Over the past few years, international and domestic exhibitors gathered in Nanjing, Ningbo and other cities, bringing the most advanced technology and best products here. Textile and clothing exhibition has promoted trade, strengthened technical cooperation, promoted information communication, personnel exchange and cultural exchanges. As one of the highlights of the exhibition, the textile and fashion exhibition has greatly enhanced the window image of China. It penetrates into every sector of the national economy, and directly leads to the development of transportation, logistics, construction, business, advertising, tourism, finance and other related industries.
　　
Shanghai ranks the top of the National Convention and exhibition city.
　　
The person in charge analysis: as China Economics The development of exhibition industry in Shanghai, Beijing, Nanjing, Guangzhou and Dalian in the center is the result of the agglomeration and promotion of financial trade and modern industry. Since the 90s of last century, the number of mice held in Shanghai has been growing at an annual rate of 20%. In 1999, the number of exhibitions in Shanghai reached 150. The exhibition area is 800 thousand square meters. In 2000, the exhibition reached 27, 50 of which were quite well-known international exhibitions. The direct turnover of the exhibition was over 45 billion yuan in that year. In 2001, the exhibition industry in Shanghai was more vigorous, with a direct revenue of 1 billion 800 million yuan, accounting for 45% of the total volume of the country, with a trading volume of 55 billion yuan, ranking the top of the national exhibition. In this city, there are 3 international exhibitions at the same time. There are almost every meeting marked "international". The exhibitions that are located in Jiangsu are also increasingly associated with Nanjing's economic center, financial center and shipping center.
　　
How will the future participation strategy be formulated?
　　
By 2010, how can China's exhibition industry advance steadily to surpass any other country in Europe and the United States and truly realize the great development of the exhibition economy?

What is a successful exhibition? Successful exhibitions must have a certain scale. Enterprises will not participate in the exhibition. Once they decide to join them, they must choose larger ones. Large scale exhibitions can attract more professional audiences, which is the most important factor to ensure exhibitors reach the purpose of exhibiting. In addition, the main committees of various provinces and cities will evaluate the scale of the exhibition mainly by the number of exhibitors and professional spectators and the size of the exhibition area.

The purpose of the exhibition is clear. enterprise The purpose of the exhibition must be to demonstrate strength, establish brand image, publicize products, achieve transactions, identify agents and joint venture partners. Enterprises must not be greedy and small enough to be sold on the spot, so that they will be biased to participate in the exhibition and destroy their image.

Select the first-class planning organizer. It is very necessary to choose a planning organizer with strong influence, experience and industry. Because exhibitors are a huge system project, a series of works such as promotion from the exhibition, invitation of professional audience, organization and arrangement of industry activities to customer service and so on require organizers to make strategic coordination in the light of understanding the needs of exhibitors in order to succeed at one stroke. Large enterprises can be entrusted to the powerful advertising companies in China. At present, there are many Chinese advertising companies across the country. Their planning ability and publicity and promotion are well deserved in China.

The cost of exhibitors can not cause additional burden. Under the trend of higher and higher exhibition fees, enterprises can not participate in exhibitions. Exhibitors Blindly joining the ranks of international exhibitions will not only destroy the good trend of exhibitors in the future, but also destroy themselves. Enterprises should choose suitable exhibitions within their budgets according to their own financial resources. The cost of exhibitors can not impose additional burden on enterprises. This is especially true for small and medium-sized enterprises with cautious expenditure.