Multi Brand Portfolio Store Rewriting Channel Mode &Nbsp; Children's Clothing Industry: To Meet The Full Profit Era

The market is too big to do. Children's wear industry To meet the full profit era, how to dig gold? Children's wear market Become a key issue for insiders to think.

Hangzhou Sino Sai Trading Co., Ltd., with its fifteen years of experience in retail sales of children's wear, has won the exclusive authorization of many international famous brands of baby's down garments, becoming a new leader in the domestic children's down garment industry, making great articles and opening a new world.

For the slightly weary Chinese clothing market, a huge gold mine is being excavated: every year about about 18000000 of the newborns, 500 billion yuan of the consumer market scale, annual growth of more than 25%. These figures contain tremendous business opportunities. How to stimulate the potential of the market? There are many enterprises in Hangzhou at the CBME exhibition.

　　 Children's down jacket is the market blasting point.

Hangzhou Zhong Sai trading company is a good channel access, the other hand is authorized by well-known brands, and at the same time, we should grasp the advantage of children's down garments. The competition will produce many nuggets.

From wholesale products to brand trusteeship, and then to brand operation, Hangzhou Hangzhou Sino game trading company, upgraded from the Xintian children's Clothing Brand Trust Co., Ltd., as a professional domestic own brand and agent for the domestic and international outstanding children's brand, the innovative mode of "multi brand combination children's Theme Pavilion" and the status of children's down jacket experts, so that the competition has an absolute advantage in the children's wear market.

At present, China has become the largest sales organization of children's down garments in China. It has two private brands, including the Beibei Kingdom and Beibei Tiandi. It is the "expert identity" that has won the favor of many famous brands both at home and abroad. Babu bean (Shanghai famous trademark, Japanese famous cartoon character), Teletubbies (British BBC authorized brand), Le Yitong, Cui Di, cat and mouse (American Time Warner authorized brand) and other international famous brand down garments are the exclusive authorized providers in mainland China. As a result, China started a brand new mode of operation, and it also set off a huge profit point.

Although there are many brands of children's clothing in China, there are not many single feather clothes as a brand.

From the aspect of product characteristics, as the necessities and consumables of children's clothing market, the down price children's clothing has high unit price and relatively high profits. In recent years, the competition has made the down jacket as a sharp knife product and made a breakthrough quickly. There are many successful cases to follow in this mode. Large enterprises in China's down garment industry and underwear industry rely on single brand multi brand strategy to form scale effect and occupy absolute market share. In the future, the goal of the competition is not only the expert brand of children's down jacket, but also the first brand of Chinese children's down jacket.

Of course, the huge profit margins have gradually attracted the involvement of other children's clothing brands, and other brands have also increased the proportion of children's down garments in the product mix. This also fully shows that the whole industry has begun to pay more and more attention to the potential of down jacket products. But as Shen Qiang, the head of the Chinese games, said, "the layman sees the bustle of the profession and sees the doorway. They all think that we are born on the down jacket. We also see that the children's down jacket is a high growth market. However, the development over the years has proved that it is not so simple to make children's down jacket. The performance of many brands of down garments has come up, and the performance of other products has been seriously declining, often taking account of this loss, and we are professional. More importantly, although the children's down jacket is the advantage of the match, apart from the products, the match has absolute channel advantage to match it, so as to ensure detonating the market and seizing business opportunities.

The important strategic plan for the future development of the China Games is to integrate international brand children's down clothing as a breakthrough point, integrate the international first-line brand baby clothing, and launch it in the form of a combination store, so that the choice of distributors and consumers will become more diversified and internationalized.

Identifying the market breakthrough is the first step in the new situation of the children's clothing market opened by the Chinese games. To build a multi brand combination store and spread the new line mode of the two or three line market across the whole line, it will rewrite the pattern of children's wear channels.

　 Multi brand combination store rewriting channel mode

The biggest advantage of the competition is: one is the channel, the other is the understanding of the market.

For a long time, the two or three line market has always been the main battleground of the China Games, and more and more brands also see that this will be the big market for the best interests of enterprises. You can see from KFC's operation strategy that ten years ago, KFC opened only in big cities in China, and now its stores have penetrated into three or four line cities, and even some developed towns can see them. "This opportunity, many high-end children's wear brands are not aware of, including foreign. At present, the brand of children's clothing at home and abroad is going to enter the Chinese market. The first thing to do is Beijing, Shanghai, Guangzhou and other key cities, but there are several key cities in China. On the contrary, there are a lot of three or four line cities with huge consumer groups. Shen Qiang said.

The opening of multi brand portfolio stores in the two or three tier cities is the channel plan for China to build the first brand of children's down garments in China. This mode will have a far-reaching impact on the children's clothing industry and will gradually change the status quo of single brand stores fighting alone.

The main problems that plagued children's clothing enterprises are not only single brand stores but also imposing momentum. They can not form a stable position in the minds of consumers. The multi brand combination store and open store mode, which are designed by the China Games, have grasped the different characteristics of children's wear and adult wear.

Adult clothing brands can be divided into sports, leisure, ladies and many other styles, while children's clothing pays more attention to functionality, and the brand style can not be very different. Therefore, one of the purposes of the big open shop is to combine different brands and styles to meet the different needs of consumers.

After years of struggling in the children's wear market, the middle and upper races have felt deeply that adult brands are essentially different from children's wear brands. Adult brand recognition is generally not changed, and consumers choose children's clothing, mainly depends on whether environmental protection, health, prominent is functional, and then is the brand.

This experience also allowed them to sum up a rule of making children's clothing brand strong: "children's clothing is clothing, but it's like fast selling products, mainly about convenience."

"Therefore, the middle school regards children's clothing as a fast moving consumer goods in operation, positioning itself as a mid-range, satisfying functional needs first, brand second." Shen Qiang said that the business philosophy of the Chinese Games is "the small cities are bigger and the big cities are more open". Depending on the density of the shops and the occupancy of the consumers, it is the reliable foundation for the success of their tactical strategy to rely on the experience of many years to understand the market.

And taking advantage of this, the competition brings the franchisee not only the entrepreneurial dream, but also the future of success.

　　 Creating tens of millions of franchisees is not a myth.

If today is a single game in Hangzhou, many consumers will feel strange, except for those in the industry. Most mothers feel very cordial.

In 2004, Shen Qiang, who had many years of experience in children's wear wholesale, decided to create a "Gome" style children's wear channel. It has been established for many years. This highly gold intensive platform has made intensive efforts and nesting Phoenix, attracting more than 100 well-known children's wear brands and many high quality franchisees to join in marriage. Even the largest children's wear brands in Europe have come to discuss cooperation.

With the most experienced and responsive sales and management team in the industry, including the most professional marketing, design and production experts from overseas, as well as the consultant team from Japan and Italy. Over the years, as China's first children's clothing brand hosting agency, "growing new horizons" has not only created a number of children's clothing retail myth, has lifted many brands, but also accompanied thousands of children across the country to spend a good childhood, and become a trusted brand of children's clothing salesmen.

After going through the budding period and growing up, the now upgraded middle school will enter a mature stage of diversification and internationalization. As the most powerful child eiderdown expert and child outgoing expert, China competition will interpret the real professional connotation at a higher starting point, and lead children's clothing to develop new ideas and new mileage. It is positioned as the largest professional child and children product channel integrator and operator in China, and develops its own brand, agency brand and authorized brand operation in the vertical operation mode of the brand.

Fifteen years of children's clothing market Nuggets experience, unique brand operation mode, fast King marketing strategy, strong and all-round franchisee support system, and world famous brand cooperation. These advantages have become the opportunities for franchisees to stand out. They also make it a myth that tens of millions of franchisees are derived from children's wear market.