Footwear Integration To Create A New Future Of The Brand Of The Brand

In recent years, Economics With the continuous development and the improvement of living standards, parents' devotion to their children's spiritual and material resources is increasing day by day. As early as a few years ago, China was about to enter the fourth peak of fertility. China's baby industry has become second only to the United States. Baby products A big consumer country. All of these opened a new development field for China's children's products industry, and ushered in another peak. Looking at the major industries in the world, children's products have attracted much attention, especially children's shoes and clothing market, which is attracting huge competition from many enterprises. Nowadays, more and more famous adult brands are also entering the market of children's shoes and clothing. {page_break}

As the market continues to mature, children's shoes and clothing brand has started to make children's shoes or children's clothing simply, and then begin to expand product categories, in the form of shoes and clothing integration. Because the limitations of a single product can not meet the sustainable development of the overall strategy of the enterprise, it is difficult to support the profit expectation of a separate store. Therefore, making the brand into a comprehensive brand with rich variety can enhance profitability and expand market share in the sales, which is also the current child. Shoes and clothing The new trend and general trend of brand building. Many children's shoes enterprises extend their children's clothing and other product lines after the brand products occupy the market, and introduce supporting products to enrich the product structure and make the brand monopoly system more perfect, so that the integrated management mode of shoes and clothing can make these brands uncompetitive in the competition of children's products market.

In today's complex and complex market, only the enterprises that attach importance to product mix and commodity combination can win. Especially in the children's products market, if the brand does not have new products, how can they attract the discerning consumers, so there is no need to talk about the market share of the brand. In exploring the integration of children's shoes and clothing, Kasiron brand, as the forerunner, has been constantly practicing and trying to lead the industry to a higher peak. {page_break}

In recent years, Kasiron brand has invested a lot of technological innovation and R & D strength, while ensuring the market share of children's shoes, accelerating the launching of operational clothing projects, effectively integrating shoes and clothing resources and achieving synchronous development. Kasiron brand in the industry has pioneered the opening of shoes and clothing shop, not only to meet the one-stop shopping needs of consumers, but also accelerated the brand of children's shoes to the children's brand span. In product research and development, Kasiron brand has gathered a first-class R & D team at home and abroad to study the fashion trend of Chinese teenagers' shoes and clothing. At the same time, the contract for the assignment of patents has been signed with the scientific research of shoes and clothing. It has transformed the patent technology of the method invented by the state for the manufacture of shoe lining materials by using the method of biological dissolution, and applied it to the products. It not only improves the added value of products by scientific and technological innovation, but also creates more high-quality, comfortable and high-tech products for Chinese children.

In order to better realize the management of the brand shoes and clothing integrated store, it will blossom smoothly in every geographical market and form a large-scale sales network. Kasiron brand has set up branches in six core cities of Chengdu, Zhengzhou, Zhuzhou, Guangzhou, Taiyuan and Hangzhou, and has set up marketing centers to carry out brand monopolization and brand promotion services, so as to deepen dealers' deep cooperation and cooperation, thus converging into a strong brand strength to attack the market. Through Kasiron shoes and clothing integrated stores have been appearing all over the country, children's shoes, children's clothing and other products to the market, the popularity and influence of Kasiron brand gradually enhanced, ranking the forefront of the market. {page_break}

Building a monopoly system for shoes and clothing integration is inseparable from the foundation of brand management. At present, the use of stars to help brand building is increasing. Kasiron brand is also not to be outdone. Invite Asian pop star Xiao bin as spokesperson, and entertainment, animation marketing complement each other, to promote differentiated marketing strategy, in addition, with the help of CCTV children, Golden Eagle cartoon, Jiajia cartoon, Zhejiang satellite TV, PPS.TV, China shoes net and other TV network media brand publicity, the brand will be displayed to consumers in a multi-faceted way, so that the brand can be spread at high speed, and enhance the core competitiveness of the brand.

The development of children's shoes and clothing brands from single category to other supporting products is an inevitable trend. In the process of integration of shoes and garments, Kasiron's brand is reasonably matched with products, and has been linked by multiple varieties. Efforts should be made to create brand value and achieve brand recognition. The transition from a single children's shoe industry to a comprehensive children's products industry needs time, energy and capital investment. Kasiron brand has already made a good example in this field. The Chinese children's shoes and clothing brand will only go along this road and strive for improvement in product development, talent introduction and channel transformation, so as to win the support and favor of the consumer groups and seize the favorable market in the fierce competition.