High End Women'S Clothing Market Reproduces Capital Figure &Nbsp;

On the evening of July 18th, the SFC announced that it would review the first application of A stock of Limited by Share Ltd in 22 days.

This means that after the listing of baozi international exchange in 2003 and the listing of Kaiser shares in 2010, the domestic high-end women's wear camp will reproduce the capital figure.

According to the prospectus, the 50 million shares of the company will be issued, representing 25% of the total share capital of the company after the issue, with a planned capital raising of 850 million yuan. It will be used for 587 million of the marketing network construction, 139 million of the expansion and expansion of the Beijing production base, and 68 million of the design exhibition center and the 55 million yuan information system to enhance the construction project.

Card position High-end opportunities

At present, LANCYFROM25, ZOOC and Rhine (LIMEFLARE) have three high-end women's clothing brands, and the retail price of the main products is between 2000~5500 yuan.

The company said in its prospectus that it insisted on the pure women's clothing company located in the high-end women's clothing market. "Positioning in quality, price and consumption crowd is similar to a few enterprises such as Baozi and Mars Phil", "is the first group of independent high-end women's clothing brand in China."

From the financial data, as the high-end women's clothing brand has a higher gross profit rate than the general women's clothing brand, 2008~2010's consolidated gross profit margin increased steadily in the year of 50.82%, 54.47% and 56.71% respectively, and the operating income was 220 million, 308 million and 559 million respectively. The net profit attributable to shareholders of the parent company was 37 million 645 thousand and 200 yuan, 62 million 381 thousand and 300 yuan and 123 million yuan respectively.

Xiong Xiaokun, a light industry researcher at CIC, believes that the brand positioning of long, Baozi and Mars Phil are high-end brand women's clothing, and the target audience is mature women. Therefore, it is a direct competition relationship. The listing of the long pose is bound to pose a threat to Baozi and Mars Phil.

According to EuromonitorInternational statistics, the current year of women's clothing in China is realized. sales amount More than 300 billion, more than 4 billion retail sales, huge market capacity, but on the other hand, sales of more than 400 million yuan of women's clothing brands do not exceed 10, the concentration is not high, which is also the first tier companies in the merger and expansion of the possibility.

"The domestic high-end women's clothing market is not mature enough, and there are not many leading enterprises. In addition, the women's clothing industry has fast updating and uncertain factors. It's relatively hard to do, and there are many challenges and opportunities." Everbright Securities Industry Analyst Li Jie said.

According to the statistics of the China National Business Information Center, the major retail sales in the first three quarters of 2010 Women's clothing Retail sales grew by 28.28% over the same period last year, and the growth rate was 5.54% higher than the same period last year, 2.73 percentage points higher than the growth rate in 2009. In the four classifications of adult women's clothing in China, women aged 18~30 and 30~45 constitute the main group of women's clothing consumption. Among them, the latter is the group with the highest value of buying single clothing among consumers, with the most abundant economic foundation and strong desire to buy, and has the largest capacity in women's clothing group.

"Specificity" is also changing.

But such market opportunities have attracted more and more attention from the international market.

At present, Burberry, Zegna, HugoBoss, Bally, Coach, MontBlanc, Armani and other major international brands have gradually taken China's agents back to the battalion to concentrate on doing business in the Chinese market. At present, these big international brands are stepping up their two or three line cities after occupying first tier cities.

At present, the 3000~5000 yuan market, which is more concentrated in high-end women's clothing, not only focuses on high-end white-collar products such as white-collar, Baozi, LAN Zi, Kaiser and so on, but also focuses on the discount products of international first-line brands.

In the prospectus, he also admitted that because the clothing industry is a labor-intensive industry, competition is fierce and marketization is relatively high. With the increasing attention and penetration of the international high-end brands on the Chinese market, the future competition in this field will be fierce.

In this regard, Li Jie also believes that compared with the price advantage of international high-end brands and brand discount stores, the price advantage of China's local high-end brands is not obvious, and even in a more passive position in the competition -- "especially in the first tier cities, such a competition will become more and more obvious."

Because of this, market analysis shows that most of the domestic clothing listed companies have diversified development except for the seven wolves and the good news birds. Real estate, high technology and equity investment are the main direction of development. Some of the original companies such as Hualian holdings, Shiqi industrial and Jiangsu Wuzhong have achieved the main business spanformation, which partly reflects that some garment enterprises are not very confident in their main business development.

Before that, Baotai, who has been focusing on high-end women's clothing, has planned to increase the proportion of men's wear sales from 30% to 40% in five years. It is expected that 1/3 of the new stores will be used for men's wear this year.