Do A Good Job In The "Big Design" Of Wuhan Garments

To promote the development of a regional clothing economy, not only to solve the problem of product design, but also to make a good design of industrial development culture, O3 12, at the work conference of Wuhan Fashion Designers Association, aiming at the lack of design talents for some enterprises, the professionals put forward new ideas.

As an important garment industry base in China, Wuhan has many talented people.

With the opening up of the coastal areas and the rapid development of the garment industry, professional talents such as design, plate making and other professionals working in Wuhan garment enterprises have been flying peacocks southeast because of their bad prospects for the development of enterprises or low salaries.

The prestigious Wuhan University of Science and Engineering, Hubei Institute of Fine Arts, Jianghan University and Wuhan Polytechnic in the national clothing education sector have trained a large number of fashion designers every year, but few remain in Wuhan.

The demand for design talents has become a difficulty for Wuhan garment manufacturers to meet.

How to solve the problem of designing talents to restrict the development of industry, the representative attending the Wuhan designers association working conference held that fundamentally changing the understanding of design work is the key.

Tang Guanyi, general manager of Wuhan red dress company, believes that excellent fashion brands must have excellent designers. But many enterprises in Wuhan are used to bet on the life and death of a brand on a designer, hoping that one of the one or two styles of the designer will go to the market and make a lot of profits for the enterprise.

For this reason, on the one hand, enterprises everywhere look for designers, and on the one hand, they are always satisfied with designers who come to work in enterprises, because in the modern market competition, the era of winning by a single piece is gone forever.

Tang Guanyi pointed out that the designer of a brand should be a team instead of a person.

The successful experience of the company in recent years is to attract large numbers of designers.

The red people have more than 10 designers' product design teams. They focus on the positioning of the brand names of red people to investigate the market, choose fabrics and develop products. This not only enriches the products of the red dress, but also adapts to the needs of consumers.

Sometimes the designer of the enterprise is being dug by one or two others, but the design team of the red man is still there.

In 2003, the sales of red man clothing reached 167 million yuan. The series of products developed by the red man design team played an important role.

According to Dr. Luo Xianqun of Wuhan University of Science and Engineering, Wuhan garment enterprises lack the design talent, but the boss design of their own development concept.

Wuhan garment manufacturers are excellent from all but nothing to tens of millions of assets. But in the new competition situation, if they rely on the old experience or compete with the market according to the mode of product economy, enterprises will definitely not be able to develop.

Dr. Luo suggested that the owners of Wuhan garment enterprises should step out of the small circle of Wuhan clothing, communicate with some professionals, collide with each other in concept, redesign their own business philosophy with the new economic development thought, and enterprises will walk out of the misunderstanding of lacking design talents.

Mao Lihui, a famous fashion critic, points out that the competition in the modern market is comprehensive and three-dimensional. The design of the development culture of the garment industry will be the key to recognize the self, adjust the market and set the pace and goal according to the resource advantages of an enterprise, a brand and a regional industry.

Wuhan * * proposed that the development of manufacturing industry should be intensified, in fact, it is necessary to fundamentally promote the revitalization of Wuhan's clothing economy.

Therefore, our design work should focus on the major design of industrial development and enhance the competitive level of Wuhan clothing from all aspects.

Mao Lihui believes that the major design of the clothing industry includes the design of consumer group research, the design of fabric color pop culture, the design of product mix and collocation culture, the design of brand identity and style, the design of manufacturing process technology, the design of logistics marketing management, the design of clothing industry chain structure, the design of brand planning packaging, the design of regional clothing economic layout, the design of clothing exhibition culture, the design of market competition concept, and so on.

Each enterprise has different problems. In view of the needs of enterprises, we should design the clothing brand development culture of clothing enterprises in various ways. Wuhan clothing enterprises will find their own official positions in the new competition situation.