Fast Selling Experience Of Cheap Shoe Stores In Latin America

Since the development of Latin American countries in the US low price shoe store PAYLESS, more than 200 chain stores have been established since 2000.

In 2003, the annual turnover of PAYLESS shoe stores in Latin America climbed to $2 million 500 thousand, accounting for 8.5% of the total business volume of the company.

The experience of American PAYLESS shoe store's rapid expansion in Latin America mainly includes the following points: (1) a large number of Latin Americans who have lived in the United States have used public relations in their Latin American countries to launch public relations solicitation with friends and acquaintances.

(two) implementing the employee stock participation system in the store, stimulating employees' responsibility for seeing the store as their home and giving full play to their positive initiative.

(three) the store is arranged in a standardized and unified manner.

The shoe code, price, brand and texture Mark are very obvious. The range is complete, and the price of each pair of shoes is between 5 and 40 dollars.

(four) there are also measuring feet in the store for customers to measure at any time, so that they can choose the right shoes.

In addition, there are stools and mirrors in every channel of the shoe rack, so that customers can see whether their shoes are beautiful and match.