Change 3 Series Clothing Will Have 80 Million Yuan Sales Volume.
002269.SZ related people in July 22nd told the "First Financial Daily" that with the official release of "Transformers 3" in China, it has introduced a series of 3 products to be expected to be about 80.
Shipment
Close to one million pieces.
Change 3 series clothing price 79-100 yuan, if sold at full price, will bring about 80 million yuan sales for American Apparel.
Smith Barney
The 3 products of the costume were authorized by Hasbro Inc and Paramount Pictures, and the above persons refused to disclose the specific licensing fees.
However, the personage introduced that the animation authorized the United States and the state clothing to cooperate with the foreign party in the way of income sharing, in which the proportion of the foreign party obtained is generally about one digit percentage.
In addition to the development of the 3 series of clothing, the United States
Clothes & Accessories
This time, we continue to have implantable marketing in the movie, changing the appearance of the 3 leading actors in the movie wearing the logo of the American state clothing products for about 5 minutes. For this cost, the above-mentioned people say that they are paid according to international practice.
Prior to this, in the cooperation with Transformers 2, the proportion of American and state apparel input and output was about 1:2, and the sales of Transformers apparel 2 series were also about 1 million units.
To 10:51 points, the United States clothing reported 32.73 yuan, up 0.61%.
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