XTEP Is A Sponsor Again: 50 Million Signing The Spanish Team.

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And exclusive technical suppliers of accessories, and will provide 900 thousand euros (about HK $10 million) sponsorship fee per year.

This is XTEP's sponsorship of the overseas football team after its entry into the UK to sponsor Bermingham last year.

Ding Shuibo, President of XTEP, said that if Bermingham cannot return to the Premier League next year, he will terminate his cooperation with Bermingham ahead of schedule.

He also stressed that the decision was not in conflict with the company's cooperation with villa.

Ding Shuibo disclosed that sponsorship team is very important for XTEP to enhance its brand value. At present, the brand value of the company is between 6 billion and 7 billion yuan RMB. In the next 5 years, it will sponsor 50 million HK dollars and raise the value of the brand to more than 500 million to 1 billion yuan.

He also believes that villa is famous, and that stars like Ni Ma are wearing XTEP, "at least XTEP is qualified."

In addition, Ding Shuibo said after receiving the media visit after signing the contract, he also said that while individuals are doing well in the business and brand, they also pay close attention to the capital market. The company will also have some buyback actions because it has great confidence in the enterprises.

It is understood that Ding Shuibo bought about 3000000 shares at XTEP's share price of HK $1.4, and recently purchased about about 3000000 shares at around HK $4.5.

Ding Shuibo said with a smile that XTEP's confidence is not arrogant. The company is positioning the differentiation. As the first Chinese entertainment star endorsement company, it is pursuing fashion sports and leisure life.

With the improvement of living standards in the mainland, people pay more and more attention to health. XTEP's first half year's order sales plan has been completed by 100%, and even the bill has been filled.

In the future, XTEP is also confident of doing well.