Fund Marketing &Nbsp; Good Service Is Really Good.

The multi-channel system of fund examination and approval will undoubtedly accelerate the operation of the fund. The fund industry prospered before and after the space and time, but the salesmen were miserable: the fund issued a high-density in-depth channel, training, eating and fostering feelings, and selling commission was secretly increased.

Banks are in possession. Conduct financial transactions Product extrusion, stock market downturn and other factors, since June, the new fund issue once again fell into the cold winter, the average size of the new fund is only 1 billion, and more than one fund has been postponed, and the fund is hard to sell even more than the crisis in 2008. At the same time, the old fund has been ransom. Many new funds set up this year fall into the "mini" camp of 200 million yuan and 300 million yuan.

By contrast, fund companies, especially salesmen, are unprecedented. "In the past year, one or two products came out one year after another. There was basically no rest time." The marketing director of the new company revealed. "The new fund is going to grab the channel. Everyone gives money, and it doesn't necessarily work for money. It also needs to cultivate feelings with the channel.

The most typical way to talk with the trusteeship line is to talk about feelings. Entertainment 。 "To a sales area, we always have to eat with the local trusteeship leaders, drinking is to show sincerity." The director of marketing said, "continuous drinking has been a problem in recent health."

With the trusteeship line, sales channels to talk about feelings, to benefit, seems to become a fund sales can not avoid the routine, and a channel relationship with the "iron" sales staff become the key target of the industry. However, even this is not necessarily a triumphant performance. A chief executive of a fund company in Shanghai has been rushing around for the first time to raise funds for his company's new fund. Despite the big emotional cards and interest cards, its new fund is still in a miserable end, but it has no choice but to postpone the offer.

A sales director in the phrase, "drinking can not explain." channel Good feelings. If the interests are not in place, they will not necessarily be released smoothly. Some people find it difficult to sell the funds simply because they are "channel monopolies" and have expectations for the sale of independent third party funds. They do not know that the third party fund companies are just like a fund supermarket. If there is no service in place, it is very difficult to have a big breakthrough.

She said that whether it is the basic people or the channel customer managers, the most important thing is the service from the fund company. The fund industry itself is a service industry, and the fluctuation of the stock market is normal. Where is the difference between the Kui Ming who lost 10 thousand yuan and the 30 thousand yuan who lost $30 thousand? As long as the fund company can communicate with investors in depth, customers can understand it. The key is to lose money to the customer, or not to communicate, and may lose this customer forever. The same is true for customer managers in sales channels. Communicate It hurt the client of the bank account manager, that is, the customer manager of the bank.