Shishi Shoes And Clothing Enterprises Should "Light Up The Battle Array"

"Now we are mainly engaged in brand operation, and production is no longer the main body of CABBEEN." CABBEEN (China) Co., Ltd., responsible person recently revealed that in the past, the mode of "production in front and behind the brand" has now undergone a fundamental change. CABBEEN's self production has been decreasing year by year, and more often the production package has been made to other "pure production" manufacturers. brand " In Shishi and even Quanzhou, there are more and more shoe and clothing enterprises that focus on brand and light production.

It is understood that in the country, "the most important brand, light production" is the most successful Metersbonwe, their producers in Anhui, Fujian, Hubei, Guangdong and other more than 10 provinces, especially in the Midwest cities, a large number of OEM enterprises, its chairman Zhou Chengjian in different fields and many times said that it highly respected the concept of "virtual operation". Now Metersbonwe only concentrating on brand operation and design research and development, today, the sales of US state has exceeded 5 billion yuan, and become the "vane" of domestic fashion casual wear. It may be affected by it. Nowadays, shoes and clothing enterprises in Quanzhou, including Shishi, have also embarked on the road of "emphasizing brand and light production".

In addition, including the seven wolves, Jordan, Li Lang, Anta, 361 degrees, and strong, they began to slowly reduce their own output, giving the production to a large number of production enterprises. "Most of the products produced by Jordan before were self produced. Now every year, with the increase of sales volume, they can't take care of themselves, and they must be handed over to other manufacturers." Jordan sports Limited by Share Ltd deputy executive director Ding Shijie said that many sports brand enterprises in Jinjiang and Shishi were moving ahead in the "forced" market, and many brand operators could not afford the increasing production. cost Pressure, especially recruitment difficulties, "now enter the acceleration period of brand development, there is no time and energy to concentrate on production." Tian Qiming, chairman of the company, said that on the product, the company only needs to strictly control the quality.

"We were doing it 30 years ago. clothing 30 years later, we are still making clothes. " A few days ago, She Decong, President of Hongkong Dehui international group and once engaged in shoes and garment industry, said in a media interview that Shi Shi said that "making clothes" refers to clothing production, that is, many Shishi shoes and clothing enterprises are still doing "pure production". In his view, production goes along with the brand. Where the brand wants to go, there will be a production base. Once the cost of the original production base exceeds the budget of the brand enterprise, the transfer of production is affirmative. "Development has a track to follow."

Early Hongkong, Taiwan, ten years ago in China, now Vietnam, Thailand, Kampuchea and India, She Decong believes that the production base is temporary and not permanent. Like many of the world's top 500 enterprises, they are only responsible for R & D design and technology. Most of the production is in Asia or Europe. "Signs of early industrial transfer are worth the attention of enterprises and the government." She Decong said that this year is the beginning of 12th Five-Year, and the fierce competition in the footwear industry is coming. Light fitting "Go to battle", abandon the original "heavy production, light brand" mode, otherwise stone lions will still be "making clothes" instead of "selling clothes".