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    Textile Exports: Wider Open Road

    2011/7/25 17:34:00 52

    Textile Marketing Promotes Export Power

    China's textile and garment industry can be said to be one of the most beneficial industries after China's accession to the WTO.

    According to the General Administration of Customs of China, from 2001 to 2010, China's textile and clothing exports basically maintained a two digit growth rate, and exports increased by nearly 3 times in ten years.


    China has become the world's largest exporter of textiles and clothing.

    WTO entry

    Textile industry

    Unprecedented opportunities for development have also brought a series of severe challenges.

    In addition to European and American countries, Turkey, Brazil, Peru, Columbia, South Africa and many other developing countries frequently use various trade remedy measures to restrict my textile and clothing exports.

    Moreover, in recent years, China's textile industry is also suffering from the rapid rise of labor costs and the difficult problems of "recruitment difficulties and labor shortage".

    Standing at the starting point of the new ten years, how can the textile industry overcome difficulties and continue to head ahead?


    China has become the world's largest exporter of textiles and clothing. In the past ten years, the export of textile and clothing has increased by nearly 3 times.

    Entry to WTO brings opportunities for the development of China's textile and garment export, but at the same time foreign trade protectionism is also increasingly grim.


    The figure will reach 33% in 2010 and become the world's largest exporter of textiles and clothing. This is mainly due to China's accession to the WTO. According to the WTO rules, the European and American countries have abolished the quota restrictions on China's textile and clothing products since 2005, so that China's textile and garment production and export capacity has been fully released, and the gap between me and competitors has been rapidly widened.


    According to the data of China Customs administration, from 2001 to 2010, China's clothing exports basically maintained a two digit growth rate.

    During the second half of 2008 to 2009, it was affected by the global economic crisis.

    consumer market

    Demand declined, and China's textile and garment exports declined. The annual export growth for the rest of the year was between 17% and 28%.

    In 2010, the global economy recovered slowly, and China's textile and garment exports rose to a record high of 206 billion 540 million US dollars, an increase of 292.1% over the 2001 export volume, with an average annual growth rate of 16.4%.


    Joining the WTO has brought opportunities for the development of our textile and garment export, but at the same time, foreign trade protectionism is becoming more and more serious, which brings many uncertain factors to my textile and garment export.

    In 2005, in accordance with the integration process of textiles and clothing agreement, Europe and the United States abolished the quota restrictions on my textiles and clothing. However, in less than a year, I signed a memorandum of understanding on textiles and clothing between China and the EU, and continued to carry out quantitative restrictions.

    In addition to Europe and the United States, Turkey, Brazil, Peru, Columbia, Ecuador, South Africa and many other developing countries frequently use various trade relief measures to restrict my textile and clothing exports.


    Opportunity


    Nowadays, China has become the first largest exporter of textiles. How has the experience of joining the WTO helped the global competitiveness of the textile industry in the past ten years?


    After China's accession to the WTO, the export capacity of textile and clothing has been gradually released.

    international market

    The share of the textile and garment industry is increasing year by year, but with the rising cost of domestic labor, raw materials and energy, and the influence of many uncertain trade factors at home and abroad, the era of "low cost and high growth" of China's textile and garment industry will go further and further away.

    Textile and garment enterprises in the fierce market competition for development, and constantly improve their own scientific and technological innovation, R & D, brand marketing, operation and management capabilities, so that "China's textile and apparel" international status is slowly changing.


    Textile and apparel industry chain is becoming more and more complete, which is a great competitive advantage of our country.

    Compared with other textile and garment producing countries, China's textile and apparel industry chain is a competitive advantage.

    Especially after the development in recent years, the competitiveness of various links in the industrial chain has been greatly improved, and many distinctive textile and garment industrial clusters have been formed throughout the country.


    The problem of labor cost rising year by year and "recruitment difficulties and labor shortage" prompted enterprises to accelerate the pace of technological innovation and industrial pfer.

    Low labor cost has always been one of the competitive advantages of China's textile and garment industry in the international market.

    But in recent years, the rapid rise of labor costs and the problem of "recruitment difficulties and labor shortage" have become a major problem that puzzles the development of enterprises.

    At present, the labor cost of our country is higher than that of the main textile and garment producing countries in neighboring ASEAN and South Asia.


    Faced with this problem, China's textile and garment enterprises have greatly accelerated the pace of equipment upgrading, technological pformation and information construction.

    In addition, industrial gradient pfer is also in the ascendant.

    If South of Jiangsu enterprises develop in Northern Jiangsu and Anhui, the enterprises in southern Guangdong will develop to North Guangdong and Jiangxi.


    The adjustment of product structure will change the development mode of pursuing quantity growth.

    Textile and garment industry is one of the earliest industries to start market operation in China.

    This fierce competition has prompted textile and garment enterprises to continuously improve their own strength, adjust their product mix, and increase the added value of their products, thus changing the development pattern of the simple pursuit of quantity growth in the past.


    Trade services are facilitation and diversification to meet the needs of various types of foreign businessmen.

    In addition to the integrity of the textile and apparel industry chain, the facilitation and diversification of China's trade services is also a major factor for foreign buyers to choose to purchase in China.

    Exporters constantly improve their sense of service, from the past OEM to ODM and OBM gradually, not only to ensure the quality of products, but to provide a series of value-added services such as publishing, design, logistics and distribution.

    The order response of enterprises is also more flexible, from the past only large quantities, long-term orders, pfer to small orders, fast delivery orders, to adapt to different types of customers.

    In addition, bank financial services, logistics and pportation convenience are also one of the competitive advantages of China's trade development.


    Developing foreign markets with its own brand, and introducing foreign brands into the Chinese market.

    China is a big country in textile and clothing production and trade, but not a powerful country. It can not bring huge profits by relying solely on the huge scale of production and trade volume. The development of international market with its own brand has become the development goal of many enterprises.

    In recent years, low-key brands such as Lily, Vigoss and Lining have opened stores in the European and American markets, opening up the curtain for Chinese enterprises to enter the international market.


    On the other hand, the original OEM manufacturers for foreign brands have pformed into agents of their brands in the Chinese market. Franchising and introducing foreign brands into the Chinese market are not only a small business risk, but also have the experience of foreign brands' mature market promotion, while domestic manufacturers also benefit from them, such as Northland, MEXX, etc.


    Future


    In recent years, the textile industry has gradually increased its competitive pressure, especially in the export field. Facing the increasingly fierce competition in Southeast Asia and other countries and regions, quite a number of export enterprises are puzzled. How to treat this phenomenon and how to break through it?


    China has become the world's largest exporter of textile and clothing, mainly due to the strong competitive advantage of our products in export prices. Besides, China's textile and apparel has made considerable progress in product quality, production efficiency, product design and R & D, rapid response of enterprises, upgrading and upgrading of equipment technology, technological process improvement and logistics, and has laid a solid foundation for China to become a major exporter of textile and garment in the world.

    {page_break}


    However, China should also clearly see that with the rapid development of China's textile and garment industry and the rapid development of China's economy and the rapid development of China's textile and garment industry in Southeast Asia and other countries, the pressure on China's textile and garment exports is increasing. Especially in Southeast Asia and other countries and regions, this is a very normal situation.


    On the contrary, China's textile and garment export has reached its peak from the scale, and the turning point has begun to emerge. The industry is bound to face the choice of structural adjustment, pformation and upgrading.

    In order to change the traditional concept of production and operation, textile and garment production and export enterprises should change product quality, design research and development, increase production efficiency, reduce production costs, and cultivate talents.


    The promotion of brand strategy, marketing promotion and product service will enhance the comprehensive competitiveness of enterprises, not only to be an exporter, but also an export power.

    I believe China will become a strong exporters of textile and clothing in the near future.

    China's textile and garment exports account for about 1/3 of the world's total.


    Right advantage.

    At the same time, the textile and garment industry plays an important role in the development of our national economy. According to China's national conditions and the characteristics of the industry, textile and garment exports still have bright prospects in the next ten years and even beyond. Although the export scale may be reduced, the first position of the world is difficult to shake.

    The industry will promote the promotion of China's textile and garment export from a big country to a powerful country in terms of product structure, design, surface accessories development, production process improvement, efficiency improvement, supporting logistics, brand development, expansion of overseas marketing channels, and independent brand.

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