Shoemaker Development Does Not Have Hundreds Of Millions Of Silver Business Opportunities To Be Excavated

Today is the 99 Double Ninth Festival, but compared to 38 women's day, children's day, mother's day and other theme festivals, when businessmen actively stir up the fun, the "old age Festival" is particularly cold.

Reporters yesterday visited businesses found that many businesses do not even have any specific promotional activities for Chung Yeung Festival.

Experts said that as China entered an aging society, the "silver hair economy" for the elderly consumer market has huge business opportunities, but it needs to be excavated.

The "old festival" is rarely seen by businesses, but the shopping malls and supermarkets are not excited by the coming of Chung Yeung Festival.

In a large department store in central Shanxi, there was no special promotion for Chongyang Festival in the shopping mall. On the two floor of the senior clothing District, a salesperson of the brand said that the intensity of the discount has not changed since the national day. There has not been any notice of increasing the discount rate for the Double Ninth Festival.

In a large supermarket in Zhu Yuan Road, reporters also saw the same situation, including elderly people's milk powder, clothing, health care products and other elderly products did not implement preferential treatment, the display location and prices have not changed.

A Miss Zhang told reporters with anguish that she wanted to buy a bottle of face cream for her mother, but found that most of the cream was only suitable for young people.

There are hundreds of millions of business opportunities in the "silver economy". From the traditional point of view, the elderly are frugal and economically limited, and businesses seem to have no money to earn. But the figures show that Zhongshan's "silver economy" contains hundreds of millions of business opportunities.

According to the people's office of the city's Aging Committee, there are 180 thousand elderly people in Zhongshan, more than 12% of Zhongshan's population.

According to conservative estimates, the average annual spending power of each elderly person in Zhongshan is 2000 yuan, so there will be nearly 400 million yuan of business opportunities in a year.

Manufacturers are not active in the development of products for the elderly.

Just from the shoes worn by the elderly, there has been little change in the styles, fabrics, styles and colors of the elderly shoes in recent decades. Most other elderly products are also like this.

Huang Huang, a boss of a shoe factory, told reporters that although the technology of the old shoes is simple, but the price is low, the demand is small, the profit space is very limited. The profit of making a pair of women's leather boots is a dozen times or even dozens of times of a pair of old cloth shoes, so the factory is unwilling to produce.

Manufacturers are still so, shopping mall needless to say, in the shopping malls, the elderly supplies counters are often in an inconspicuous position.

In fact, with the development of social economy, the living standard and consumption ability of the elderly have changed a lot.

Just from the travel agency launched the "old age tour" has been touted.

From the office of the Zhongshan aging work committee, we know that the "filial piety and the world - Zhongshan thousands of elderly Mount Huangshan" activities jointly organized by the elderly office and travel agencies. This special train for the elderly has been favored by many elderly people and their children.

A travel agency staff said that the "rich and idle" elderly people as the target customers after the eleven golden week has become a new profit growth point for many travel agencies.

The gold nuggets need to be targeted at the old people's "taste" and "silver hair economy". Although there are huge business opportunities, the Nuggets also need to find "taste" for the elderly.

Cao Xiyu, an associate professor of economics and management at Zhongshan College of Electronic Science and technology, said that businessmen must go ahead with investigation and identify the "taste" of the elderly if they want to enter the market for the elderly.

Cao Xiyu believes that the elderly have different consumption needs due to the differences in age, sex and consumption habits. Generally speaking, the elderly are thrifty and frugal, like practical and economical products, and pay more attention to the enjoyment of spiritual life with the improvement of living conditions.

Therefore, when developing commodities for the elderly, businesses should identify their demand points and not just stay on necessities. Manufacturers may consider entering into such industries as health care, tourism, art training, and apartment for the elderly.