Brand Is The Prism &Nbsp To Promote The Development Of Shoe Enterprises; Innovation Is The Essence Of Brand Development.

July 26th, casting of "star + advertisement" brand The mode emphasizes the integration of the dual concepts of entertainment marketing and sports marketing, and has become a continuous advertising fashion. Among them, Jinjiang is a typical demonstration cluster base. It interprets the most leading brand attainments. Even the CCTV five channel is also turning into Jinjiang channel, supporting Jinjiang sports brand and even the whole Jinjiang system. footwear industry Brand new leap. As we all know, with the development of Jinjiang's footwear industry in recent years, sports brands are pouring into the major brands of domestic and foreign markets, such as Anta, XTEP, 31st degree, PEAK, Jordan. Erke Many sports brands are now taking root in a more new trend to sprint to the new market terminal.

Brand is the prism to promote the development of shoe enterprises. Innovation is the quintessence of brand development and the special market concept held by consumer groups. Because the brand has such unparalleled strength, innovative brand has very important strategic value. Admittedly, in the face of fierce market environment, competitors can easily copy your products, but it is hard to copy your innovative brand. Because of this, the innovative brand has immortal value in the market, and it is particularly important to innovate the brand essence and convey it clearly.

Overlooking the consumer market, 80, 90 after becoming the main force of the current consumption. Innovation, fashion, outdoor, leisure and comfort permeate the mainstream consumption concept of this generation of consumer groups, especially the post-90s youth market, which is the primary breakthrough for sports brands to expand the market. Young people love sports, pursue the trend, advocate brand and active thinking. Sports and sports brands have become the best choice for them to consume. This is like a sports official in Hongkong. "The innovation atmosphere of sports brand can be seen everywhere. It is permeated with the elements of fashion and sports. It is worthy of being the leader of fashion footwear industry."

It is a common practice for sports stars in recent years, especially stars to become sports brands, which is in line with the trend of the market.